12
Wednesday, October 12, 1977
University Daily Kansan
Vending sales hinge on packaging
Staff Writer
Bv DERIC GILLIARE
Because college students are susceptible to advertisements, the salability of most vending machine products depends upon packaging, Kevin Remick, KU concessions
"We're always looking for new ways of packaging because advertising is a world of its own," he said. "If it's a bright, at-the-top product type, like a type thing, it has a better chance of selling."
Remick said that KU concessions concentrated on serving the people in the age group from 17 to 23, and that because their basic tastes did not change, the manner in which an item was packaged often determined its success or failure.
Remick said there were other important items involved in vending success.
"Most buying is impulse buying," he said.
"Theoretically, machine location is very basic to the ease and effortlessness of purchasing snacks. If the machines can be reached
quickly and easily, it will help provide good sales."
Remick said new safety regulations that prevented vendors from placing machines in hallways have reduced quick access to some machines.
ANOTHER DETERMING factor in the success of a product is its market value.
"The best bargain the student gets today is a can of Coke," Remick said. "In today's supermarket, they'll probably pay 28 cents at while we only charge them a quarter."
"If you had to pay 30 cents for a can of Coke, you'd have to have three dimes or an extra nickel, which takes you into the thing about change. The simple fact that a quarter is one coin adds to its easy access and promotes the sale of soft drinks."
Remick, who has headed KU concessions since its inception in 1951, said his department first started selling cold soft drinks by chance.
"We had cold food machines, and we were looking for something to put in the bottom of them to fill up space so we just decided to try some soft drinks down there," he said.
Remick said new products are often fill-ins.
Remick said students in each building that housed vending machines had different sizes.
"IN GIRLS' DORMS," they'll want skim milk for their diets and then turn around and eat a candy bar," he said. "Some dorms like apples more and some dorms like oranges. Some items will sell very well in Summerfield but not in the visual arts building. So there no hard rule. We just follow the trend."
Other schools, Remick said, allow snack companies to make bids and provide the food for their machines; however, RU has no such practice. Other companies stock the stock and the maintenance of the
machines, the University controls the service to the students.
"One of the problems with commercial vendors is that they're usually only available for eight hours five days a week. I work at our of business after 10 o'clock," he said.
Remick said beer was not being vended at *KU* because the Board of Regents would not put it out.
Remick said that KU concessions always returned money to students who lost it in the machines if they properly filled out the lost coin envelopes.
"We don't refuse anybody. Most of those we don't refund fail to complete the information regarding how they lost the money," he said.
"There's no way of preventing people under 21 from using the machines," he said. "I don't want I think to be around if they do start selling beer in vending machines. Besides, I don't think Kansas is ready for that yet."
Winking fisherman created by beams of light
Bv JERRY JONES
Staff Writer
There's a fisherman in Maletl Hall who is eight inches tall, semitransparent. Lives in a cave.
a fisherman is a bologram, a three-dimensional picture—actually a light pattern—suspended in mid-air. Through the use of special light sources and projection, any object can be recreated as a bologram with height, width and depth intact.
Robert Bearse, professor of physics and astronomy, said yesterday diologrums were brought to the University four years ago after a student in students, Barney Waces and Paul Linden.
Wages and Linden constructed a holographic laboratory on the fourth floor of Strong Hall. Essentially, Bearser said, the lab resembled a darkroom, but with a few extra pieces of equipment—a sand box and a laser.
THE LASER WAS necessary to create coherent light, the type of light required to make holograms. The sand box was used to create a stable platform for the holograms, which could be ruined by the slightest vibration or motion.
The suspended image is recreated when an observer looks through the plate while it is being struck again by the split beam of light. The term tologram usually refers to the photographic plate, but it can also refer to the image.
In creating a hologram, a beam of light is split. One beam illuminates an object while the other strikes a photographic plate. The object reflects the illuminating light onto the plate, which is developed like a normal photographic negative.
Intrigued by the effect, Bearsure ordered a bologram. He said he first used it in
demonstrations to a class that combined physics and visual arts.
Two-lane roads deserve care, Steineger says
HUGOTON, Kan. (AP)—Senate Minority Leader Jack Steiner says it is time the state abandoned the policy of building four-lane super-highways and began paying more attention to the two-line roads that criss-cross Kansas.
Steineger said he thought all unobligated funds from the freeway construction fund should be diverted immediately to upgrade existing highways.
He said such renovation could take place on existing right-of-ways at a fraction of the cost of continuing the present freeway program.
"IN THEORY IT WAS a good idea," he said. "The students would learn physics, then go on and create art with their physics."
That is what Wages and Linden have been doing with their holograms. The two students graduated from KU and went to California to learn more about the process, Bearse said. They now produce holograms commercially.
Although holography is an unusual, obscurc concept of photography, Bearsaid said that holograms were easily purchased. He ordered his first one through the mail by answering an advertisement in a scientific journal.
He said inflation and gasoline shortages virtually have invalidated the assumptions used nearly 10 years ago when formulating the proposed freeway system in Kansas.
Bearse said he thought that many people could make their own holograms.
"It's not an overwhelming feat to make them," he said. "You've got to have everything you'd need for normal photography.
THE BIG EXPENSE, he said, would be a laser.
bolograms for two or three hundred dollars, ' he said.
"You get lasers suitable for making
The hologram was invented 30 years ago by Dennis Gabor, who was awarded the 1971 Nobel prize for his achievement. Interest in him was growing, even seemed durnt until the early 1980s.
Bearse said holograms were becoming increasingly marketable. There are some places in San Francisco where persons can stil for a hologram torture, he said.
The bologram集中 on display in Mottot was purchased in January 1975 for $100.
The display is actually a combination of 252 separate horlogems, combined to create the illusion of the fisherman winking and boring as the observer moves by the glass case.
IT'S A PECULIAR perversion of a whole bunch of hoarfurs." Bearse said.
The hologram appears in the middle of a cylindrical glass and metal container. The glass allows a 120 degree view of the hologram.
John Davidson, chairman of the physics and astronomy department, was impressed by his work.
the display set up last spring and is now making plans for a display that will offer a new kind of design.
The new hologram, which has not been received, features the image of jazz saxophonist Sam Rivers. The new version is more than a thousand separate images.
Bearse said there were several images to choose from when ordering a bologram.
"In fact," he said, "they've got a couple that are obscene."
Pogo's
- 75th & 1-35
Merriam Kansas
FASHION SHOW TONIGHT
presented by K.U. Dames at 7:30 p.m.
In Watkins Room of Kansas Union
Fashions by Carousel-Open to the public
THE UNIVERSITY OF KANSAS THEATRE presents
"THE IMPORTANCE OF BEING EARNEST" by Oscar Wilde
Oct. 14, 15, 21, 22
at 8 p.m.
Oct. 16 Matinee
at 12:30 p.m.
KU STUDENTS
ADMITTED FREE
Information & Reservations
864-3982
Theatre Box Office
in Murphy Hall
Wreck claims second life
Sister Elizabeth Anzick, 47, a teacher at St. John's Catholic School, 1208 Kentucky, died late last night at Lawrence Memorial Hospital from in-flight injuries she suffered in a head-on coll. on Monday morning on the Kansas Turnpike.
Anticek's death was the second death resulting from the accident. Sister Mary Ann Benedicta Gasperich, 70, died at the scene.
Two other nuns, Sister Mary Ann Bartioac, 43, and Sister Clare Marie Gappa, 38, were listed in fair condition.
We support Communication Student Lobbying Recreation Freshman Class Unity
President
MELODY CUPP V. President
Freshman Class Officers:
ROB COLEMAN
BOB WASSON Treasurer MAGGIE SWEENEY Secretary
Senators:
SENATORS:
DAVID DUNCAN
CAROL MASSMAN
SHAN JABARA
DOUG BURSON
MEG NETTLES
KIM FINK
aid For By Response