WEDNESDAY, SEPT. 20, 1968 THE UNIVERSITY DAILY RANSAN PAGE FIVE 18 Less Register During First Week Than Last Year 728 Are Enrolled From Other States, and 37 From 8 Foreign Countries First week's registration of students for the University of Kannan, showed 2.907 on the list, 18 less than the number of students with incidence this is just the number that Reno county decreased. (Hutch with 181 enrollment this with 181 enrollment.) Thirteen of the counties the first week had more students that were registered from these counties and three counties had the same as 11 months ago. Logan which had two students a year ago, and Grant county, which had one, have none this year, but in the last year, in last year, in the list this year. Thirty-five other states and cigh foreign countries also are repre sented in the registration. Early fir ments are as follows: Allen 37 Marshall 2 Anderson 31 Meade 1 Akchison 32 Miami 1 Barton 12 Montgomery 7 Barton 29 Morris 11 Brown 39 Morton 11 Butter 32 Morton 11 Chance 32 Monton 11 Chanquiao 9 Necabu 10 Cherokee 36 Neess 11 Cheyenne 6 McFarland 8 Osage 9 Osage 11 Clay 32 Obarse 18 Cloud 29 Ottawa 18 Coffey 21 Pawnee 2 Cowache 34 Potwatimia 10 Cowray 34 Potwatimia 10 Crawford 54 Pratt 2 Dekatur 5 Rowlinson 10 Doniphan 17 Republic 25 Douglas 659 Kier 23 Edwards 8 Booker 3 Ellis 7 Rush 7 Ellsworth 18 Russell 1 Finney 18 Salline 18 Franklin 28 Solickwyn 111 Geary 14 Seward 1 Gove 6 Shawnee 142 Graham 6 Sherman 14 Grey 5 Sherman 14 Greeley 1 Smith 2 Greenwood 21 Staford 10 Hamilton 15 Staford 12 Gray 15 Sherman 12 Harkwell 15 Thomas 4 Bogganian 15 Wregega 1 Jefferson 17 Wregega 1 Jewell 25 Wallace 14 Johnsport 66 Wichita 20 Kingman 26 Woodson 11 Kiowa 9 Wyandotte 214 Labette 29 KANSAS 17 Leavenworth 115 Others 76 Lincoln 11 Linn 25 Marion 25 TOTAL 3,997 Out of state registration includes the following: Alabama, Alabama; i, Arizona; Texas, Texas; ii, Illinois;iii, Florida; iv, Idaho; vi, Illinois; n, Iowa; iowa, Kentucky; l, Louisiana; m, Massachusetts; s, Mississippi; t, Tennessee; u, Missouri; m, Montana; n, Nebraska; 3, New Hampshire; 1, New Mexico; 2, South Dakota; 3, Oklahoma; 4, Pennsylvania; 5, South Dakota; 6, Tennessee; 7, Texas; 8, Utah; i, Washington; 2, West Virginia; j, Wisconsin; iii, Vermont; iv, Total other status, 28. Foreign countries: Canada, 2; Chile 1; China, 4; Hawaii, 6; India, 4; Japan, 1; Mexico, 4; Philippines, 15 Total foreign, 37. Sigma Kappa announces the pledging of Jean Knox, e'35, of Garden City. Miss Margaret Saunders, 15'28", has returned to Lawrence after spending the summer in California. Roy V. Green, M.A.' 28, is superintendent of schools at Phillipbourg this year. Omaha Hat Shop 7171 $ _{2} $ Mass. St. We clean your hat, repair your shoes, shine them and deliver them to your address. Phone 255 We carry a complete line of Sheaffer Pens—All new this year. Ralph Roby 929 Massachusetts Phone: 50 A BUSINESS MOTIVE POWER The time must come when all businesses will consider the advisability of advertising in the same spirit that a manufacturer ponders over the advisability of adopting a new machine. One does not install a piece of labor-saving mechanism because it suits his fancy; but because the efficiency of the business requires it. He expects the new machine to reduce his cost to operate-perbaps to make a better product-and thus aid him in meeting competition and making larger profits. of credit when he has need to borrow capital. Advertising is exactly similar. The man who refuses to consider it as a possible expedient, simply shuts his eyes on one of the problems of his business. He might as well ignore the banks as sources On the other hand, the man who looks to advertising to checkmate all weaknesses and shortcomings of his business and to carry it along to victory despite these, has a childlike faith in the miraculous. Advertising will not make his product or his service any better than they are; but it will bring him the full benefits of their merits. It will not eliminate wastefulness in his factory or his store; but it will reduce his cost to operate. It will not make illogical selling methods successful; but it will assist good selling methods, and often point the way for improving them. Advertising is the most inexpensive motive power that the manufacturer or merchant can buy today. It is a form of stimulus that brings excellent returns on the investment.