FRIDAY, SEPTEMBER 21, 1928
THE UNIVERSITY DAILY KANSAN
PAGE FIVE
A word from the publisher . about advertising
The products you see consistently advertised in this paper are worthy of your confidene.
It takes two things to make a consistent advertiser. One is a strong conviction that he has a product that will hold its place in public favor despite competition. The other is actual proof of that... the increasing popularity of his product.
If his product will not stand the test of comparison he would simply be throwing his advertising investment away. If the buying public rejects his product after it has been offered in advertising he has thrown his advertising investment away.
That's why the manufacturer who advertises his merchandise consistently is very sure of his quality . .. and why you may be sure of it, too.
Read the advertising here in your newspaper . . , it will guide you to the buying of worthy merchandise