PAGE SIX
THE UNIVERSITY DAILY KANSAN
MONDAY, MARCH 26, 1928
K
A Well-Known New York Banker
Says:
"The place of advertising in the present economic system is thoroughly well established."
Goodwill has come to be a vital factor in the success of any business, and goodwill can only be created by right and persistent advertising.
A manufacturer who advertises honestly the stability and quality of his goods sets for himself a standard of production. He makes a treaty of faith with the buying public which he must uphold at any cost.
Frequently, for the purpose of promotion, the manufacturer needs financial assistance.
The time is fast approaching when bankers, having carefully investigated the standing of a manufacturer desiring a loan, will ask this leading question:
"What is his advertising appropriation?"