PAGE SIX
THE UNIVERSITY DAILY KANSAN
MONDAY, MARCH 19, 1928
Channel Buoys
WHAT would modern navigation do without the channel buoys—those floating markers that keep ships off the shoals? In a very real sense, the advertisements in this paper are channel buoys, placed for your protection for the safeguarding of your expenditures.
These advertisements are the signed statements of reputable firms who seek your patronage on the single basis of giving value for every dollar spent. They are honest statements, the only kind an advertiser can use and remain an advertiser.
People who get the most for their dollar in the market-places are those who keep an eye on the channel buoys. Day by day, they follow the advertisements to learn what and where to buy to the best advantage. Make this a habit. Study the advertisements, in the interest of shrewder buying.
MHYL
The advertisers in this paper have chartered the channels of buying for you Keep to the course
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