--- University Daily Kansan Wednesday, August 24, 1977 --- 3 What Kind of Store Is Gibson's... What's in it for YOU? AT LAST! a store designed with YOU...the Customer in mind. Read below the Concept that has changed the Face of retailing in America. 1. 16,000 Famous Brand Name Items Yes the Famous Brands that you know and trust at low-low Discount Prices. In fact, One Gibson's Discount Center has more famous Nationally Advertised BRAND NAME Merchandise than any other 2 stores in the World! 2. Tremendous Selections in Every Dept.! For example: In most stores you have the choice of one . . . maybe two brands of small electric appliances. At Gibson's you can choose from most Nationally Advertised brands . . . Also most Brands of fishing rods and reels . . . and so on throughout the entire store. 3. Discount Prices Everyday! Not just on sale days. Gibson's has a consistent pricing policy that is in effect every day of the year. Anyone can save at Gibson's any day of the year. 4. Volume Buying Power at Work for YOU! Gibson's buy in Truckload, Pool Car and Box Car Shipments . . . YOU Get the Big Quantity Discounts . . Volume Buying Power at Work for You. 6. A NEW Concept in Shopping Freedom 5. Direct From the Factory Buying Poliev Gibson's buys 99 and nine-fenths per cent of all Merchandise Direct from the Manufacturer and you POCKET the PROFITS of the Middle man. Row on Row of Quality Goods displayed so that you can examine the merchandise for yourself and make your own decisions. You can browse from aisle to aisle with complete freedom . . but if you need help there is always someone nearby to assist. 7. Super Market Check-Out System! Central Checkout systems allow you to shop the entire store and gather all your purchases in a shopping cart . . . then when you are ready to leave you get speedy checkout service at the front of the store. 8. Quality You Can Depend On! The Finest Merchandise that money can buy all brought to you at Tremendous Savings. All Perfects. . . All Factory Firsts. . . The Kind of Quality you want and You Deserve. ---