UNIVERSITY DAILY KANSAN NUMBER 161. VOLUME XIV. ADVERTISING IS MEANS OF BUSINESS SUCCESS F. L. Hillman Tells Journalists How Publicity Work is Directed in Kansas 'City HONESTY IS REAL POLICY Day of Deception is Past and Faith is Now Placed in Store News How the advertising department o a great department store mobilizes its 1700 workers to strengthen weaknesses in the lines of sales departments, captures trenches from the rival stores, and gets recruits from the buying public was told by a real general in advertising last night, when he met with the owner of Jones Store of Kansas City, talked to the journalism students. Mr. Hillman was brought up in i. Kansas and ran newspapers in several Kansas cities. He entered advertising a few years ago and has been advertising manager of the Jones Store three years. Mr. Hillman is awake to the problems of advertising and the modern ways of getting the best returns from the advertising used. ALWAYS EFFECTIVE "Advertising should be used in good times as well as bad times," said Mr. Hillman. "When there is a great amount of money being spent, then is the time to do the most advertising or your competitor will get your share of trade. Most retail stores spend from two to five per cent of their gross returns on advertising, the most of which is spent in newspapers. HOW ORGANIZED "We must study the class of people to which different newspapers circulate and give the kind of advertising to the papers that attracts that class of readers. We use a great number of cuts to illustrate the descriptions, for many people are not of the intellectual disposition to read copy. All illustrations used by our company are drawn from the article advertised. TWO MORE MUSIC RECITALS "The advertising department of a large retail store is organized with a manager at the head and a number of copy writers and artists under him. Different articles to be advertised are assigned to the copy writers and they go to the sales manager of these departments and find out the special points on the goods and then they examine the articles and bring them up to the advertising department. Here cuts are made of them. The manager of the sales departments and is able to find out from them which departments are falling behind and need more advertis- Viola Jones and Philip Stevens Give Graduating Recitals in Piano Saturday and Monday Nights Viola Jones "Advertising, however, is of very little value unless the merchandise behind it is up to the standard and sells for the right prices. The day of deceptive advertising is past. There is excellent opportunity for a trained University graduate in this field. The profession is comparatively new and great advances are being made in the line of publicity." Miss Jones' program is as follows: Sonata, Op. 532 Schytte Viajes, Vol. 19 Graduation recitals will be given by Viola Jones of Fredonia Saturday night and by Philip Stevens of Lawrence Monday night at eight-fifteen o'clock in Fraser Chapel. Both are taking their degrees in piano. Mr. Stevens is a son of Prof. W. C. Stevens of the department of botany. Aria, "O Luce de quest" Anima" (Linda di Chamounx) ... Donzettii (La Vera) Nocture in G ... Chopin Polonaise, C minor, Op. 40, No. 2 ... Chopin Etude in D flat ... Liszt Viola Jones Botschaft ... Brahma Immer leiser wird mein Schlum- mer ... Brahma The Stars ... Rogers Carmena ... Wilson Hilda Brady Danse a la Russe Leschizkiy Caprice Espagnol Mozkowski Viola Jones Papillons ... Schumann Etudes ... Chopin A minor, Op. 25, No. 11 A flat major, Op. 10, No. 10 G flat major, Op. 25, No. 9. Sonata Op. 35 ... Beethoven Allelegio con Brio Adagio Molto Allegretto Moderato Reverie ... Arthur Hinton Danza Tripolina ... Pietro Yor Intermezzo in octaves ... Leseschetki Concerto, E minor ... Chopin UNIVERSITY OF KANSAS, FRIDAY AFTERNOON, MAY 25, 1917. TORTOISE AND TOADS ADD TORTOISE AND TOADS ADD VARIETY TO MUSEUM ZOO Several more pets have been added to Mr. Bunker's collection in the basement of the Museum. H. T. Martin, who recently went to Florida, sent him a Gopher Tortoise, which is his favorite pet. He is a foot long and seven inches across. It lives in a locality which is not for human endurance; but as it stays in its burrow the greater part of the day it does not mind the heat. When it is it soon leans to know its keeper and will eat from his hand without fear. Two "Horned Toads" have also been sent to Mr. Bunker from Arizona. There is no difference between the horned toad and the lizard which inhabits the dry climates. STUDENTS RECOGNIZED WITH GRADUATE DEGREES Many Honored for Research Work Under Direction of Dean Blackmar The number of students completing work in the Graduate School this spring reflects credit upon the graduate faculty and especially upon Dean Blackmaran through whose leadership the advancement of learning in the University. Those finishing this year have not all made plans for the coming year, but it is likely that many will accept places in other universities should not the war intermittently be endured and research in the University world. A partial list of those getting degrees this year is: MATERIAL ART Peter A. Murray, Epiphany Lawn, Ia M. Armstrong, Lawrence, Anna J. Baker, Witchla, Lawrence Raymond H. Beamer, Lawrence, Ellen M. Brunner, Milton, Lawrence, Ellen M. Brunner, Milton, Lawrence, Jetta Mabel Colbert, Alton, Albert Cruzan, Lawrence, George A. Davis, Emporia, George A. Davis, Garfield, Utah, Percy C. Furth, Westford, Harold W. Grider, Topeka, Peter B. McKinney, Utah, Helen R. Hargett, Lawrence, Edna Hartman, Sedgwick, Ottie M. Merkle, Towanda, Koka, Samuel H. Horne, Okla, Lawrence William M. Janey, Eureka, William M. Janey, Eureka, Wendell M. Latimer, Lawrence, Anna L. Learned, Suffield, Ralph W. Nelson, Lawrence, Cecel M. Longabaugh, Lawrence, Arthur K. Loomis, Lawrence, Louise A. Lucken, Lawrence, Mabel Morrison, Hamilton, Mo, Jay McDonald Milligan, Oath Schedule of Examinations May 28 to June 1. 1917 Wednesday as that is Memorial day. Saturday classes will have examinations Saturday afternoon, May 26, beginning at 1:30. Examinations will not be held on Wednesday as that is Memorial day. 3:30 classes, Monday afternoon, May 28. 10:30 classes, Monday morning, May 28. 11:30 classes, Tuesday morning, May 29 4:30 classes Friday afternoon, June 1. 1:30 classes, Tuesday afternoon, May 29. Three hour classes (and one hour classes meeting on Monday, Wednesday or Friday) will be examined from 8:30 to 10:30; if scheduled above for the morning; from 1:30 to 3:30 if scheduled above for the afternoon. 9:30 classes, Thursday morning, May 31. 8:30 classes, Friday morning, June 1. 2:30 classes, Thursday afternoon. May 31. Two hour classes (and one hour classes meet on Tuesday or Thursday) will be examined from 10:50 to 12:30, if scheduled above for the morning; from 3:50 to 5:30 if scheduled above for the afternoon. Four and five hour classes will be examined from 8:30 to 11:30 if scheduled in morning, from 1:30 to 4:30, if scheduled above for the afternoon. PEWEE KANSAN MAKES CAMPUS APPEARANCE Sensation of Student Day Activity is New Colorful Publication The department of journalism speaker mingled with the students that drifted into Fraser Chapel by twos and threes. Members of the Kansan Board stood around with mysterious bundles and passed a sheet of paper to each passerbly with an injunction not to laugh and disturb the solemnity of the celebration that buried deep in the diminutive Kansan while the readers groped their way up the aisle 'riving to find a seat by instinct.' The director of ceremonies rapped for attention. The commotion continued unabated. After many pleas that the other speakers be given a chance to open and vast streams of pep up wrath were poured forth upon the heads of the offending profs. But sometimes the orations did not tally exactly with the outline of the speeches given beforehand to the reporter, who was then angry of anger and wrath rose from the gathered mob. Believing strongly in the old adage that several heads are worse than one, the Kanas Board in convention assembled decided to make their appeal to the University by the avenue most frequented by them. Thursday morning the assignments were given out and the stories written. Thursday afternoon the copy was read, heads written and layout prepared. Thus Thursday the students' staff stayed on the job till midnight preparing the forms for the press. The department of journalism did it all in one day, and the members are wondering how long it took the other speakers to prepare their orations. MUSIC WILL REPLACE PLAY Dean Butler Arranges Concert by Fine Art Students for Commencement Week Instead of the usual commencement play this year, a concert will be given by the School of Fine Arts, June 4, at 8:15 o'clock, in Fraser Chapel. Dean Harold L. Butler has arranged the program. Ensemble: Trio in F...Gada Viviee KATALINE BAPER Phoenix Piano, TEMPLE GRUVER Piano, TEMPLE GRUVER Drummond Bri Carpenter Position Vocal: Salve Regina...Dudley Buck EDNA DNA Piano and organ accompaniment Piano. Op. 25, No. 11 Chopin Op. 10, No. 10 Op. 25, No. 9 PHILIP STEVENS Violin: Legendre ... Wieniawski FINDAH HOPINKS EDNAH HOPKINS Organ: Funeral March and Ser- aph's Song **Gulman** HELEN PENDLETON Vocal: Recitative and Aria from "Orpheus" ___ Gluck Ensemble: Sonata for Violin and Sonata for Violin Piano ... Gries Second movement EDNAH HOPKINS, Violin Vocal: Aria from "Samson and Dellahi" ___ St. Saens Ensure Terry Robert Violin, CLARBONE MESSICK Harp, DOROTHY BELL Piano: Spanish Rhapsody Liszt-Buson LOIS LBBEY Palio: Marcello Rasmin Schubert-Tausig Wilhelm Wiennau Organ: Tocata ...Dubois THEMA WHARTON Second Piano, Prof. Carl Preyer. Ensemble: Sextet from "Lucia"... STUDENTS TO REGISTER NEXT WEEK AT FRASER THREE NUMBERS ARRANGED CLARA SCHREUR Muriel Malkin "Three more numbers of the University Concert Course for next winter have been secured," announced Dean Harold Butler of the School of Music at the University. "We are trying for a violinist, but have made no arrangements vet." Organ, THELMA WHARTON Dean Butler Now Has Seven Concerts Secured for University Course Next Year Second Paolo, Prof. Ensemble: Sextet from "Lucia"... Donizet PROF. W. B. DOWNING ORLO S. HOLMES EDNA DAVIS GOLA COFFELT WILLARD ANDERSON The course is in eight numbers, seven of which have now been contracted for. Paul Althouse, a tenor from the Metropolitan Opera Company, will be heard in October, and Mischa Levitzi, a Russian pianist, comes in January. The third of the last three additions is the Kirksmith-Brainard-Taylor Trio, respectively 'cellist', tenor, and soprano. University Has Made Special Arrangements to Accommodate Out of Town Men Students can register for military duty in the business office in Fraser Hall Thursday, Friday and Saturday of next week. This special arrangement was made by the University authorities to accommodate the students who will remain for commencement and summer school. All men between the ages of twenty-one and thirty-one who have not enlisted in the federal forces or in the National Guard must register. All doubt concerning the status of National Guardmen was removed following the statement of Gen. E. H. Crowder, provost of the general guard of the National Guard will not have to register because the guard has been ordered to mobilize which makes them practically in the federal service. Because an individual must register does not mean that he will be taken into the army. Many exemptions will be granted after the registering but not before. Every person claiming to be exempt from the draft should specify the grounds for his claim and state in writing a person claims exemption from the draft, if by no means follows that he is exempt. Some persons will be exempted on account of their occupations or offices, some on account of the fact that they have relatives dependent upon them for support. If one claims to be a member of a religious creed which forbids its members to participate in activities of its ability, or if one claims exemption on any other grounds it should be stated briefly on the registration card. No one may obtain a registration card and fill it out himself, only a registrar can fill a card. Every person registering is asked to write his birthday (month, day, and year) on a piece of paper before going to the registrar, and give the paper to him the first thing. Concerning the question of trade, occupation, or office one must not answer what he expects to do, nor what he has done, but what his job is right now. If he has a "farmer," "laborer," "husband" he should state that fact directly. Anyone having had military experience have given complete information concerning it. Those who claim to have others dependent upon them are asked to consider their answer thoughtfully. In cases where there is another person dependent on a man of military age, the government does not wish him to let his military arder interfere with the wish of the Nation to reduce war's misery to a minimum. CHEM. COMMITTEE MEETS State Council of Defense Plan to Co-operate With Naval Consulting Board of Kansas There will be a meeting of the committee on chemical products, a sub-committee of the State Council of Defense, here, Saturday. The possibilities of chemical co-operation with the Kansas organization of the Army Corps of Cadets have beencussed. The committee will take lunch at the University Club. The committee is made up of: Doctor Dains, chairman, R. B. Dunlevy, of Southwestern College, D. L. Randall, of Baker University, F. L. DeBkehucer, of Washburn College, Armour's Packing Co., and Doctor Gray, prominent oil refiner, of El dorado. AMBULANCE CORPS POPULAR Recruiting Officer Reports That University Men Are Answering Call Better. Then Was Expected "Recruits for the ambulance corps are answering the call in greater numbers than we expected," C. L. Thomas, recruiting officer, said this morning, "Physical examinations are being given now. Practically all men who have come for information have been admitted to a medical examination. Examinations will be finished tomorrow and the names of the volunteers announced." The recruiting office for the ambulance corps unit will be open all next week. An effort is being made to fill the ranks with University men. Men from Otawa and Baker University have enlisted. Agricultural College have enlisted. The unit will be commanded by Capt. E. R. Tenney, a practicing physician from Kansas City, Kansas. Dr Richard Speck, also of Kansas City, will lead the company will be sent to Leavenworth for three months' training. Attend the Summer Session. SUBMARINES INTERRUPT NEXT CARPETS VACATION "Aunt Carrie" Watson is intending to remain with the University through both sessions of the Summer School. The last two summers she has been spending her vacation along the New England coast. "I don't believe that I care to be along the coast this summer," she said. "Last summer the U-boats were sailing along the coast, but all came then; they had their gums muzzled. They won't buckle this year." Plain Tales from the Hill Wouldn't it be awful to have your mouth all watered up to graduate and have that cap and gown and have the folks at home thinking you are a whiz The Peewe took all our dope for the day. That's the reason this kolum is short. And then—find that you couldn't graduate because you lacked gym credit. Is the case of one senior woman. She hasn't her swimming credit yet and so a diploma is forbidden for her. She has visions of splashing back and forth in the pool this summer learning how to swim. The Sigma Nus are either big bullies or big brothers. Last evening after dinner they had all the kids in the neighborhood on their lawn playing baseball. The Sig Nus were standing the kids. The kids were winning when we passed. So I guess it is a big brother stunt. The latest outdoor sport at K. U. is chasing butterflies. And when it comes to chasing butterflies, John Alexander Montgomery is a knight of the blue veil. To the veil is attached a hoo and to the hoop a rod, and with this contrivance he goes forth to capture butterflies. Society butterflies? Naw: Baseball butterflies? Mebbe! But it is a fact that John A. has been giving the baseball girls such nice write-ups in the last two weeks that he is really getting to the habit. Little Brick Chandler is a studious youth, even if he is president of the College. He even has his own particular chair in the library. Yesterday a freshman entered the library and usurped the sacred seat. "Pardon me," quoth Brick, "but you have my chair." Chancellors of Universities are just like other men. They like to have the housecleaning done when they aren't around. The Chancellor of our University is spending a week making commencement addresses to high schools. And the housekeepers of our University are seizing the office, putting the office completely upside down. Everything is out in the hall where it isn't supposed to be and students are stumbling over waste baskets, pictures, chairs, and tables, just as they do when mother cleans house at home. When in Greece, talk like a Greek. Better. One Alemania, who strange to say isn't majoring in German, failed to talk like an English prof when she was talking to an English prof. He wilted and sneered at her. This Ale—is intending to major in mathematics. She was in talking to the head of the math department. Professor Dunlan stepped in. "What is your.major," he asked. "Math?" she said. "My goodness, child, just to think about that major makes me weak in the knees," responded the kink of the Eng. Dept. Uumm. Yo-ho, Skimny. Watermelon. Run like everything. (This is all said in an apologetic manner to Mr. Briggs who first said this little But we have to tell you, we saw a sign on one of the On-the-Hill cafes yesterday that said something about watermelon. Company M Closes Office The recruiting office of Company M at the trophy room in Robinson Gymnasium will close Saturday evening, and the room will be turned over to Ambulance Company No. 2, Kansas National Guardes. Company M is not yet up to peace strength, but will close the recruiting office because enlistments are coming in so slowly that, in the opinion of Captain Jones, it no longer pays to keep the recruiting detail on duty. Notice The invitations may be had after Convocation Friday morning and from 2:30 till 5:00 Friday afternoon, or call Walter Kirsten B452W or H452. All students who ordered commencement invitations are requested to call for them or make arrangements for their delivery before Friday evening, May 25. All invitations are arranged for by that time will be sold. Regular classes in voluntary drill will be held as usual at four-thirty o'clock tomorrow. WANT UNITY BETWEEN FACULTY AND STUDENTS School Representatives Registered Kicks Against Ills of University CHARLES SLOAN ABSENT Law Orator Eulogized Loyal Work of Uncle Jimmie Green If the students patronized other convocations as well as the professors attended the Student Day talks today, the audiences would be literally behind the speakers. It would all be on the platform. DOCTORS WANT MORE ROOM Co-operation between the faculty and students for the better K. U. of the future was the main point brought out in each of the talks. The School of Medicine, the College, the School of Law, the School of Pharmacy, and the Graduate School were represented by speakers. The department of journalism had a silent representative, "The Pewee Kansam." Walter Priest was the speaker of the School of Medicine. Three basement rooms in Dyce Museum was the only kick registered by this representative. He emphasized the great need of doctors, and the well trained one, in the present war, urging that department to continue his study until he could oler himself as of real value in the Medical Corps. The College speaker, Cecile Burton, rebuffed the prediction of the Peewee Kansan. No sobs and tears about her talk—just a few good ideas no one else had even thought of. Lack of support on the part of the alumni of the University was one of Miss Burton's complaints of K. F. She laughed and smiled, but I couldn't be behind her in the matter of abolishing senior exams. The present tendency to cut down commencement plans doesn't take into consideration the fact that this is the only time this class will ever graduate. EFFICIENCY CRITICIZED The efficiency of the University was illustrated by Miss Burton. A bronze statue symbolic of the early Kansan, a man of the soil, which every Museum visitor had noticed standing on the second floor at the head of the stairs, was a gift to the University, and has been waiting just seven years to be put in its place on the Campus. Doc Burch, of the School of Law, culigored Dean Green of the School of Law. He said, "If the legislature should take the liberty to depose Dean Green from the head of the School of Law, every student in that school would quit their classes, and alumni over this and several states would send in such a flood of protests that he would have to be reinstated or the School of Law at the University of Kansas done away with." Weslie Chiles, representative of the School of Pharmacy, informed his sense of the school's high rank among similar schools in the United States. The Pharmacy equipment is good," said Chiles, "and proof of this is that it has been in use since he made medicine others take it. Incident, we started the naughty rally, the Laws took the punishment." Scharles Sloan, for the School of Ecclesiastical School filled out of town and did not amass. Charles Sufield told of the University faults from the viewpoint of the Graduate School. BANKERS SHOW PATRIOTISM Prof. Boynton Says Kanaas Association Emphasized Necessity of Supporting Liberty Loan A. J. Boynton, professor of economics in the University, attended the State Bankers' Convention in Topeka yesterday. He reports that the bankers displayed an unusual amount of enthusiasm and their patriotism was unfurlied when the various speakers emphasized the necessity of the bankers getting under and shouldering the burden of the work. Boynton said he was especially impressed with P. W. Goebel's speech. Mr. Goebel, who is of German birth and president of the American Bankers' Association, urged the loyalty of bankers in Iraq in investing it was especially urgent at this particular time, since heretofore we have always had the financial support of European financiers. Now we are deprived of such aid and furthermore we have already paid off our debts on loans to the belligerent countries. Dr. H. J. Waters, president of the Dr. H. J. Waters, also one of the principal speakers.