UNIVERSITY DAILY KANSAN
UNIVERSITY; DAILY KANSAN
Official student paper of the University of Kansas
EDITORIAL STAFF
Alfred G. Hill...Editor-in-Chief
Helen Patterson...Associate Editor
Robert H. Reed...Editor
Margaret D. Browne... Society Editor
D. Davis...Plain Tales Editor
BUSINESS STAFF
NEWS STAFF
Vernon A. Moore...Business Mgr
Brian B. Nightman...Assistant
Fred Righty...
William Koester Clifford Butcher
William Morgan Ruth Gardiner
Harry Morgan Henry Peggins
Mullard Wear Henry Peggins
John Montgomery D. E. Hartley
Subscription price $3.00 per year in advance; one term, $1.75.
Entered as second-class mail matter
aware of payment, Jamaas, under the act of
1876.
Published in the afternoon five times
of each issue, and edited by
Kainak, from the press of the De-
lphi Press.
Address all communications to
UNIVERSITY DAILY KANSAN
Lawrence, Kansas
Phones. Bell K, U. 25 and 66
The Daily Kansan aims to picture the university of Kansas, to go further than merely printing the news from Kansan, to hold verity holds; to play no favorities; to be clean; to be cheerful; to be noble; to be courageous to leave home; to wiser head; in all, to serve the university the students of the University.
TUESDAY, APRIL 3, 1917
Poor Richard Says:
By diligence and patience the mouse attains his target.
A PROBLEM FOR K. U. MEN
Captain Jones of Company M, the University organization in the Kansas National Guard, is confident that this company will be called into active service this week. At present, Captain Jones has fifty men enlisted. One hundred more will be needed.
Captain Jones wants the additional hundred enlistments to come from the University student body.
Every man should consider his country's need in a serious manner. A quick response to the appeal to fill up the ranks of Company M would be worthy of the patriotic ideals of the University.
A caustic criticism of the work of Billy Sunday is quoted from The New Republic in the Kansan today. There was some criticism of a like nature in the University a year ago at the time Sunday spoke in Robinson gymnasium. But if the baseball evangelist can help New York, much must be retracted. The New York meetings which Sunday is starting are a test for his power.
WORDS ON PRESS AGENTING
The Kansan is expecting a number of faculty members to utilize some spare time during Easter vacation to write "College Spirit" essays to be entered in the Kansan contest. The contest closes April 10.
By JEROME BEATTY
Jerome Beatty, a University graduate, and a notable success in the New York newspaper business, is now press agent for the McClure Moving Picture Syndicate. At the request of L. N. Flint, he has written at length to University journalism students, his subject being "Words on Press Agenting." Portions of his article, are reprinted in The Kaans because of the general interest.
I roll up my sleeves. I shall not deceive you. This article in no way is about "How To Be A Press Agent." It is a lot of descriptive dub-dub that cannot instruct the reader of the School of Journalism who thinks he would like to try to put pictures of actresses in the papers.
***
I have been a press agent for a governor of a New England state who had a worthy and successful desire to lick a railroad; I have guided the publicity destinies of a woman vegetarian who walked from New York to Chicago in a noble effort to show the world that better health would come if less meat were eaten. Actresses for the crass purpose of making money for my employers and for the actresses.
With sadness, as a newspaper mini with high ideals as to the functions of the press, I state that there is more interest in the fact that Nance O'Neil has a cat named "Bill" that plays the first bar of "Home Sweat
Home" whenever he walks up the keys on a piano and the first bar of "Nearer, My God, to Thee" whenever he walks down the keys (remember how the tunes start?) than there is in the fact that a state is being robbed or that the health of the nation is being rapidly undermined.
The only way to become a press agent is first to become a newspaper editor, who has experience and the more city editors who give you assignments, the better for you.
It seems to me that there is not nish about the newspaper business that a press agent need not know. It must have an great command over it, and you can pass as the ability to twist a dull phrase into something interesting.
Take the average week of a motion picture press agent.
Every Monday he must prepare copy for his ads in the trade papers. To put these ads together he must know engraving, type, black and white effects, the wonderful resources of Ben Day, electrotyping, art work drawing. And he must know costs, for he is buying, always buying.
On Tuesday he sends out news stories and photographs to the trade papers. He must know what these stories want and, realizing that these stories are to be read by the managers of motion picture theaters, throughout his stories he must try to slip in selling points.
On Wednesday, perhaps, he gets out a press sheet that goes to 1,500 newspapers. Each press sheet carries a picture. To some mats, he photographs, to some mats. Others get only the clip sheet. He must know the cost of composition, how to make up his cuts so as to get the best results with bad press-work, bad ink, and bad paper, so often used in print jobs. His mats must be fool-proof. He must know a good mat when he sees it.
On Thursday, perhaps, he goes out to the studio and gossips with the stars and directors to pick up news and feature stories from the movie industry and the minor actors. The star's name sells the picture. The only publicity the $50 and $100 a week people get is a story now and then sent to their home town papers or they are making good and will be seen there soon in "The Dook's Revenge."
On Friday he writes a story or two for a motion picture magazine about his stars or his pictures, striving always to mention his company as often as he thinks the editor will permit. These stories are always exclusive and so perhaps not so graphic. Often a bunch of editor orders a story or a bunch of special photographs. He pays for these. The others he gets for nothing.
On Saturday, perhaps, he writes a lot of bunk about press agenting for the benefit of the students in the department of politicalism in the University of Kansas.
Sparkled throughout the week are frequent visits to editors, who must be kept conscious of the press agent's existence; overseeing appointments for special stories or photographs. Appointments must be made with stars for photographs and interviews. Clippings must be gone over and checked, for the press agent's review. The editor must hold. If he is having no luck in a certain locality he must find out the trouble. He must write personal letters to the editors in that vicinity and learn why they are using the company's publicity, and not his.
The public is interested in the moving picture stars and there is much in motion picture publicity that is legitimate reading matter. There are five monthly magazines devoted to motion pictures and those of these have more than 200,000. Most of the big newspapers run motion picture departments, not to fill space, but because they find these departments sell papers.
The papers that reach you in Lawrence, for the most part, are bad fields for sowing the seed of motion picture publicity. They don't go in much for motion picture news—yet. They will come to it some day, and they will learn that motion picture news has just as strong a following as sporting news.
Viewed approaching, then you've seen it
"TROURLE"
Once surmounted, straight it waxes
Ever small.
Trouble has a trick of coming. Butt end first:
And it tapers till there's nothing
Left at all!
Just remember you are facing The hurt and:
And that looking back upon it Like as not You will marvel at beholding
So, whene'eer a difficulty May impend.
You will marvel at beholding Just a dot!
The Canal Zone Orient.
Because of serious injuries to players during the past three years, interclass football has been officially abolished at the University of Southern California by the president. No more interclass football is to take place under the sanction of the University —Oregon Emerald.
that looking back upon it
Sixteen Hash House teams are ready to play ball.
When Seniors Were Freshed
Items From the Daily Kansan Files of
Three Years Ago.
When Seniors Were Freshmen
Sophomores hold stag party at the Student Union. Short talks made by Clyde Van Dierl, J. M. Johnson, Tony Kane, and Gear, J. W. Dyche and B. C. Johnson.
Among the speakers at the banquet on Uncle Jimmie Day are K. K. Simmons, C. C. Stewart, Freeman Alexander, and Harold Hutchings.
Lesne Dodd, president of the Men's Student Council appoints Larry Kinnear and Harold Ragle to draw up plans for a Student Union home.
Spring football practice starts.
Athletic Board awards basketball
K's to Lefty Sproull, Billy Greenlees,
Stuffy Dunmire, Bill Weauler, Slats
Cole, Bill Weidlein and Ed Van der
Vries.
OBJECTS TO SUNDAY
Billy Sunday's spiritual offensiveness is bad enough, but the ugliest part of it is the elaborate machinery by which he is foisted on a great community that has no real heart or stomach for him. The preparations for his descent on New York have been made to the community that had presented to his coming are laying themselves out in every possible way to divert their congregations to his tabernacle, and every known device will be employed to cook up interest in him and drum up audiences. The most irrational and ridiculous aspect of the revival is the connection it promises to have with recruiting, training, and mentoring, feeling that is stirring in New York next month and to turn his hand-springs and deliver his verbal spitballs for country as well as for God. Whatever its b-y-products, this is a sort of barbarian which most newspaper editors despise, and it would be wholesome wholesome for eleven years, by the Billy Sunday band-wagon if the New York papers prove to them that the way to reinstate Jesus is not by vulgarizing him.-The New Republic.
The average university student rat-
ters an efficiency basis, would stand
very high.
A STUPID EDITORIAL
He finds when he is graduated that he cannot sleep through an hour's work in an office and satify the boss at his desk. He will find when payday draws near. He will find that stenographers were not made to walk with and talk with as are co-eds. And he will find that he cannot drift on toward success as he did toward a
Lost motion, frivolity, inertia, laziness, call it what you will, it is there. Some of us overcome it as we become interested in the technical subject we have not yet read or who have no such interest become more and more lax as the years pass.
When we start for ourselves, unless we were born with solid tableware in our mouths, we shall find that the man who has learned—in school or out—to work under high pressure for long stretches of time will boat us.
Leisure and thought are necessary for our advancement, of course. The creation of a leisure class is responsible in no small degree for our development. Those who were reliant on the necessity of leisure were enabled to deviate a large share of their time to itereature, to philosopy, to invention.
Rest and recreation are necessary.
But in the large city the call of the downtown is too strong and too little is given to work. It is shopping and ice cream and laundry, and the lake and pool and ice cream and movies for the man.
It is too easy to get another fellow to go out and waste an evening with you; it is too easy to sit by the fire and waste an evening in illumination; it is too easy to lose sight of your object in coming to the university.
however, this is a stupid editorial, and nobody will read it, and things will go on tranquilly as before—The University Daily Washington.
At a university we have leisure, but in general we do not have the application which makes leisure useful. It is the old cry of "wasted time."
Plans are being discussed at the University of Washington to install the four semester system now used at the University of Chicago. The year will be divided into four semesters of twelve weeks each—Michigan Daily.
A joint lecture course for upper-class medics at Harvard, Tufts, and Boston universities is being planned to rush their work toward graduation. Instruction in military medicine is the main object of this course, the formation of those in charge to prepare the men for actual field service when war is begun—Ex.
The University of Illinois has the record for cosmopolitan classes if the ratio of states represented to the number in the class is taken into consideration. There is a geology class of six students there who represent five states, two being from Indiana, one from Iowa, one from Arizona, one from Colorado, and only one of them from Illinois.
The Oklahoma Daily is training students of the journalism course who will be in line for staff positions next year by assigning them for a certain period as assistant to the present staff members.-Southwestern Collegian.
FOR SALE—Eleven acres good land, 3 miles south of Lawrence; five-room house, double cellar, two wells, large trees, beautiful location, plenty of natural gas. Garage, private home, or for a summer school student. For further particulars address C. Zeno, 910 Ohio St. Bell phone 1306. *127-1
WANT ADS
LOST—Achoth pin on campus, Wednesday morning, Name engraved on back. Call 1811. 124-5
TEACHERS WANTED—For every department of school work. Boards will soon commence to elect teachers for next year. Register Now! Email us: wteachers@wk.edu Write today or blanks. Only 3½% $, payable Nov. 1st. Territ. r.; Iowa, Wisconsin, Minnesota, Nebraska, Dakota and the West. Don't delay. Call: 800-222-4765. Heuer, Manager, 228-230 C. R. S. Bank, Cedar Rapids, Iowa. 78-87.
WANTED - Juniors and Seniors—who are looking forward to a career equal to or excelling law or medicine, to assist in insurance work with a view toward permanency while finishing school. A product of the school-free and an opportunity to "earn while you learn." Get on the ground floor now with an old established Company. Address Box 433, Topeka, Kansas. 123-5
FOR RENT - From September 1,
1203 - For rent 1141 Kg.
Enquire 1416 Kg.
DR. H. L. CHAMBERS, General Proc-
sident, $400, House and office phone,
$400, House and office phone.
G, W JONES, A. M, M. D. Disease of
Hepatitis B. St. 264; Residence 1257
St. Both phones. 3
DR. H. REDING F. A. U. Building
fitted. Hauma 2 to 5. Both phones 513
fitted.
C. E. ORELUP, M. D. Specialist, Evon-
dale Dick Bldg. 1706 Dick Bldg. 工作光管 guar-
manent
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Why Not Carry Your Account Here?
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Capital and Surplus $88,000.00.
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Matinee 2:20
Nights 8:20
W. M. CRESSY and Blanche DAYNE presenting Mr. Crazy's very latest 1-act play, "A *City Case*."
Remember
SCHULZ
makes clothes
You can find him at
917 Mass. St.
ORVILLE HARROLD America's Greatest Tenor.
HARRY LESTER MASON as "The Waiter." Laughter a Ja Carte.
Ninth Episode of MRS. VERNON CASTLE In "Patria," The Serial Supreme.
WILLIAM & MARGARET CUTY
(Brother and Sister) of the Famous Six Musical Cutty, Vaudeville's musical Classical.
WILLING & JORDAN in a few
Pleasant Moments.
SAMAROFF & SONIA, Russian peasants on a sunny afternoon in their native land.
ORPHEUM TRAVEL WEEKLY
The World at Work and Play
PROTCH
Winnon  WINTER, musical comedy and vaudeville favorite.
Next Week—ADELE BL00D with Franels Bendtsen in "The Mannequin"
The Tailor
Nights Matinee Matinees 10-25-50-75 Daily 10-25-50
Good Things to Eat and Drink
WILSON'S
The Popular Drug Store Toilet Articles
HOTEL KUPPER
11th and McGee Streets, Kansas City, Mo.
A good place to make your headquarters. Particularly desirable for ladies—being on Petticat Lane—the center of the shopping district.
Convenient to all theatres. Excellent cafe in connection.
Press Ticket $1.50
Let us figure on that next banquet.
WALTER S. MARS Proprietor and Manager.
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CLEANS
LOTHES
730 Mass. Street
Satisfactory Work is our Business Getter
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Catalog on request. Address, Lawrence Business College, Lawrence, Kans.
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