UNIVERSITY DAILY KANSAN
Today Only AURORA In 5 Acts THE COLLEGE THEATRE
"When Fate Leads Trumps"
Coming Friday
Charles Frohman Presents Marie Doro in her success.
"The Morals of Marcus"
FOR TAXI CALL 100 The Peerless Garage We Never Miss a Train
Particular Cleaning and Pressing FOR PARTICULAR PEOPLE 12 W. Ninth Lawrence Pantatorium Phones 506
LET
Raymond's Drug Store
819 Mass. St.
Be YOUR Drug Store
LAWRENCE
Business College
Lawrence, Kansas.
Largest and best equipped business college
Kansas. School occupies 2 hours of
recruiting time. STENO-
TYPE or shortlist by machine. Write for
sample of Stenotype notesand a catalog
C. W. STEEPER
Cleaning, Pressing and Remodeling Club
For up-to-date men and women
10 years K. U.-Satisfactory results.
Satisfaction Guaranteed.
A. H. Frost, K. J. Wilhelmsen, Agts.
Bell 1434 924 La.
Bowersock Theatre Monday, Feb. 15th
WM. A. BRADY PRESENTS
THE BIGGEST LAUGHING HIT IN YEARS
Prices: 25c, 50c, 75c,$1.00
A. G. ALRICH
PRINTING
Binding, Copper Plate Printing,
Rubber Stamps, Engraving, Steel
Die Embossing, Seals, Badges.
744 Mass. Street.
Seats on Sale at Round Corner Drug Store, Beginning Thursday, Feb. 11th
GREAT CAST AND PRODUCTION
FRANK KOCH
"THE TAILOR"
Full Line of Fall Suitings.
STUDENT HEADQUARTERS
Atomic prescribed for all who are troubled with blues, tired feeling and depression in three doses.
"Baby Mine" By MARGARET MAYO
Juniors—this week is your last chance to get that picture made for the Jayhawker. Con Squires will fix you up—Adv.
SHUBERT Mats Wed, Friday.
Prices 25c to 1.50
Wed, and Fri. Matur, $1.00
CHAUGRY
OLCOTT
in "The Heart of Paddy Whack"
A Half Dozen New Yorkers,
Under Cover
PROTSCH "The Tailor" SPRING SUITING
MRS, MORGAN, Dressmaking ana
Ladies' Tailoring. Also Party
Dresses. Bell 1116W. 1321 Tenn.
89.3*
WOMEN'S JOBS "GO BEGGING"
from the Christian Science Monitor.
"It is the high salary job that Miss seggling. The spice of Mccormick's manager of the unfortunate Bureau of Occupations, that has its quarters in the Russell Sage Foundation building, at 130 East Twenty-second street in New York, that city. Miss Cummings had been interrogated as to whether the bureau is always able to fit the girl to the place.
Investigator Finds That Capable Persons Are Few
Send the Daily Kansan home.
No One for $5,000 Job
"For instance," continues Miss
Cummings, picking up a newspaper
clipping from her desk. There is in the advertisement of our service examination of the director of food inspection.
The position is open to either men or women and the salary is $5,000 a year. The duties are to organize and administer a bureau of food inspection. Now we haven't a woman on our lists. Where we could recommend to try for that position.
"In the world of business, save in the subordinate role of secretaries, bookkeepers, or the like. You must be a gentleman to give the college woman a chance.
"The girls who are graduating from our colleges today are beginning to assume that 10, 15 or 25 years from now they are at the top of the ladder, instead of stopping on the first round, formerly considered the only suitable post for female work."
"Whenever I talk to a body of college girls, I try to impress upon them the necessity for a high degree of efficiency in whatever work they do—this being true from the first, if they are to support themselves in the immediate future up to the time of marriage; second, in case they never marry, and third, after marriage, to be provided for self-support and aid of others of other races, the husband for any whatsoever falls to provide adequately for this family."
COLLEGE DANCE Saturday Night Fraternal Aid Hall Eric Owen and Swede Wilson will play
One and One-half Rooms for Girls are now available
75 cents Open to all University
at
Gumbiner House
1234 Miss. St. Bell 2313
Let us fix your special individual Valentine ice creams. Also special brick orders filled to order.
Valentine Parties
Reynolds Bros.
BELL PHONE 645
HOME PHONE 358
ADVERTISING GOOD FIELD FOR WOMEN
Newspaper Work Furnishes Opportunity for Those Not Wishing to Teach
Vocations for Women VIII. Advertising.
(This is the eighth of a series on vocations, other than teaching, for the college woman.)
Advertising is a field which has only lately been invaded by women, and so there is not any great number to testify about the opportunities it offers. But many of those who have tried it have misunderstood it. It both agreeable and unacceptable. One of the accounted her later experience in the Kansas City Star. She began without serving the usual apprenticeship in a newspaper office, and by hard work and determination—backed of course by some natural capacity and a knowledge of how to get things done she has adapted to the position of advertising manager of a large retail hardware store.
This woman was not even a college graduate, but she had worked on a high school paper, and a certain literary bent, inclined her toward writing, so it got to the advertising field first, and there she has been ever since.
When our heroin found that in order to be an ad writer she must also qualify as printer, engraver, sales manager, and psychologist, she was not discouraged, although not quite nothing but about all of these reasons. She went to the public library. The data she found led her to enroll in a correspondence course in advertising, which she pursued while she worked as an advertiser. Advertising men found out that she knew her business, and the rest was easy.
"One needs a 'nose for news,' in the advertising game as well as in the newspaper game," she said. "It's hard to wash a machine, for instance, its selling quality
—the particular characteristic that will make it appeal to the overworked housewife with the aching back. One has to study the article patiently, with a view to getting at its innate usefulness to the human family in general and to one's patrons in particular.
"It is just their capacity for taking pains that should fill the field of advertising with women workers. If there is a woman in the advertisement office, the household help must be neglected. The women help forth with the purpose, empathy and appeal that the women readers cannot fail to be interested."
It is generally conceded today that women do a very large part of the world's buying, and that with some exceptions most advertising is written for them. Thesis being that we are expected to buy more effective ads than women? They know what women want and what will induce them to buy, far more than can men, however well informed and painstaking. The challenges in getting customers every retail store of any size will have women on its advertising staff.
DON'T THROW GAME AWAY
Send it to K, U; Museum; Curator
Wants Small Animals, too
Hunters and farmers, the museum at the University wants part of the game you are killing. especially do the museum people want the small game, the animals you kill and throw away because you think them too common for a natural history show. And weasels, skunks, rats anything that can be killed. The museum is all transportation charges and is just as anxious to get the little game of Kansas as the more important and scarcer animals.
During the vacation period two University men obtained specimens of animals from Miami county. In the collection were thirty-one cotton tail
THEATRE VARSITY Phone No. 3. Line Parties Reserved
"If we had thirty-two cotton tail rabbits from every county in the state we would have a collection upon which we could bring rabbits into, species and sub-species," says Curator Bunker of the museum.
The curators are classifying the birds of the state and are anxious to get in touch with Kansas bird collectors so that the name of every native bird may be placed in the completed list.
TONIGHT ONE SHOW ONLY AT 7:20 D'Annunzio's World's Greatest Photo Drama
"CABIRIA"
The most magnificent drama ever staged, with its 1200 supreme scenes, herds of elephants, camels and horses, imposing cast of 5,000 actors and actresses; countless glories, wonders and marvels as seen 200 B.C. A revelation that surpasses human belief. Unquestionably the World's Greatest Photo Spectacle.
Special music rendered appropriate to the pictures by Mr. Dan Childs. Admission 25c. Two shows daily, 2:30 and 7:30
The University of Kansas
Offers over 200 courses BY MAIL through its Correspondence Study Department. Credit given for all college work. Address
University Extension Division,
The University of Kansas,
Lawrence, Kansas.
BOWERSOCK THEATRE Saturday, February 13th, matinee and night The Dramatic Sensation of the Year
GASKILL @ MAC VITTY'S SUPERB PRODUCTION
The CALLING of DANMATTHEWS BY HAROLD BELL WRIGHT
Dramatized By Mr. Wright & Elsbery W. Reynolds
MILLIONS OF PEOPLE HAVE READ THE BOOK It has created more discussion than any work of Literature in ages.
Prices: Matinee $25, $50c, children 25c; Night$25c,$05c.$75c:$1.00
All seats reserved@Round Corner Drug Store
Valentine Day, Feb. 14 You will want flowers, of course, and she'll like them. THE FLOWER SHOP 514% MASS PHONES 126
825 $ \frac{1}{2} $ MASS.
For your Valentine—send a box of
Wiedemann's chocolates. Adv.
Last call at Con Squires for your junior pictures.-Adv.
Orange ice made from the fruit.—
Wiedemann's.—Adv.
The Sanitary Cafe has everything in the quick lunch line.-Adv.
AGGIES vs K. U.
TONIGHT AT 7:30. COUPON 12 ADMITS
Tickets 75 cents
Tickets at Carroll's and Manager's office
Student Reserve 25 cents