A UNIVERSITY DAILY KANSAN MOST every one of you young men buy your clothes for style; you'll be sure to see the snap in this model. It's designed by Copyright Hart Schaffner & Nazz Hart Schaffner & Marx and we've lots of others you'll like as well. But besides the distinctive style, you'll find the quality you sometimes disregard. It's essential too, if you expect the style to stay with you for two, three or four months. Best of all, you don't pay any more for this additional quality than you do for "just style" in ordinary clothes. Peckham's See if you don't like these models at $18, $20, $25 Regal Shoes The home of Hart Schaffner & Marx good clothes The Best in Chocolate Candy Morses, Lowneys and Liggetts Sam S. Shubert McCOLLOCH'S Drug Store. 'Damaged Goods Emery Shirts Largest and best equipped business college in Kansas. Occupies two entire floors of Lawrence National Bank Building. Graduates sent to all parts of the U. S.笔。 LAWRENCE Business College Lawrence, Kansas. SPRING SUITINGS FRANK KOCH TAILOR 727 Mass. PROFESSIONAL CARDS IRVIN COBB PRAISES SOUND ADVERTISING W. C. M'COONNELL, Physician and Bachelor of Science in Medicine, diploma, 1346 Tenn. St. W. C. M'COONNELL, Physician and Bachelor of Science in Medicine, diploma, 1346 Tenn. St. F. B. FROCK, Optomist and Specialist in School Medicine. Office 802 Mass Phone 655. BARRY REDING M. M. D. Ear, earp. nose and throat. N.Y., New York. Home 812. Building, Bell 811. Home 812. G. A. HAMMAN, M. D. B., Eye, orar, A. F. HAMMAN, Dick Building. Guaranteed. Dick Building. J. W. O'BRYAN, Dentist. Over Wilson's Drug Store. Bell Phone 507. DR. H. W. HAYNE, Oculist, Lawrence, Kansas J. R. BECHTEL, M. D. D. O. 833 Mas- tachusetts Street. Both phones, office and phone numbers. W. J. WONES, A. M. M. D. Diseases of Hepatitis B. Hepatitis C. Residence, 1802 Rite Hall, Both North and South Rivers. Gives Views in Paper Read Before Editors at K. U. Newspaper Week The views of Irvin S. Cobb, on advertising were presented before the National Newspaper Conference yesterday. H. D. H. T. JONES, Room 12 F. A. F. DBG. Residence 1130 Tenn. Phones 211. *** Mr. Cobb's paper was read in answer to the questions "Is advertising destroying the thrift of the nation? Are not all magazines and newspapers leagueed together in an effort to encourage responsible consumption of the American people by their persistent and subtle appeals to their readers to 'spend'?" CLASSIFIED "In my humble opinion, advertising is not destroying the thrift of the nation." Mr. Cobb explained in his paper, "I don't believe that all magazines and all newspapers, and any magazines and any newsapers are leagued together in an effort to save the American people by their persistent and subtle appeals to their readers to spend. DR. H. L. CHAMBERS Office over Squreus Studio Studios DR. BURKE R. WHITE Osteopath Photos by J.B. Musso 257, Office, 746 Mass. St. S. T. GILLISPIE, M. D. D. OO corner S. T. WARREN, K. Residence 728 . Phones 506-213-4591 MERCURY ELLISON, Dressmaking and L.ides VERMONIA, Fashion Designer, 1032 Vernonia, Phone Bell 2411 West. Plumbers JE. W. Pawson, Engraver, Watchmaker and Jeweler, and Jewelry. Bell Plates 71. Mass. "As a matter of fact, I do not think the average newspaper advertisement is subtle, although it may be persistent. It seems to me that a great deal of good money is wasted in negative and ill-advised advertising campaigns. Advertiser's space at high points, which fill the space with appealing content which is neither appealing nor convincing. At least some of them do." Jewelers Phone Kennedy Plumbing Co., for Massage Mada lamps. 937 Mass. Phones 088, 089 hairdressing, shampooing, scalp and facial massage, shampooing, hair-goods. "Marti salofo" shampooing. Call Bell 1872, 801. S1. The Select Hair Dressing Shop, 927 Mass St. Ladies Tailors Hair Dressers Barber Shops Go where they all go J. C. HOUK 913 Mass. "On the other hand, an advertisement which sets forth with brevity and emphasis the value, or the supposed value of a given commodity, seems to me to be a necessary and a vital element in advertising; newspaper literature. If the advertised article has no real merit behind it, I do not believe it can ever become permanently popular. On the other hand, a really worthy commodity gains in influence and selling power through peated publication of its name or the slogan, each phrase that is identified with it." Student's Qo-Op Club. U$o to $3.00 per week. 1340 JK^2 Kgo. H. Vansol stew "Speaking personally, I know that I continue to buy certain articles largely because the names of those articles soak into my mind day after day, and week after week, through the saturating power of newspaper and magazine advertising. At the same time, I am equally sure that I would not continue to buy those commodities were they not of merit. Here Are The Names Of Visiting Newspapermen Following is a list of the editors that have registered: Godfrey Plachac, Kansas City ACDL. Kansas City City AD Club. H. W. Beack, Kansas City Ad Club. R. E. Busebark, Lyndon Herald. R. S. Hackeyney, Kansas City J. L. Barronas, Kansas City; C. L. Brittain, Kansas City Ad Club. Goddfrey Plichack, Kansas City Ad Club. H. S. Hackey, Lawrence, Kansas Mr. and Mrs. J. T. Barrons, Kansas City Star. Geo. L. Cartilch, Adv. Mgr. Woolf Bros. Brown. Commercial. L. R. Borenick, Marysville Advocate-Dem Kansas City City, Kansas City. W. Failer, Jewell Republican. J. L. Papa, Mulesue Press. J. W. Papa, Mulesue Press. W. Clyde Fite, Protection Post. W. Clyde Fite, Protection Post. John Redmond, Burlington Republican. Nate E. Roesa, Stanford Counter. O. J. Rogers, Randall Co., Topeka. J. O. Rogers, Randall Co., Topeka. H. J. Allen, Wichita Beacon. F. N. Ball, Chicago. F. N. Ball, Chicago. Frank Lokey Blanchard, Editor and Publisher, New York. Frank Lokey Blanchard, City Star. Frank Lokey Blanchard, City Star. CITY CAFE marco Morrow, Tupcake Daily Capital. J. C. Madden, Coulton City Republic. George W. Marble, Fort Scott Tribune. W. C. Mathison, Baldwin Ledger. College Students Harry E. Montgomery, Junction City Strictly Home Cooking nardford F., Butcher, Needsha Sun. H. E. Bruce, Marquette Tribune. H. B. Cullen, University Dr. J. C. Palen, Pitburg, Kan. Gilbert Clayton, Hill City Reville-New York $50.00 per week easy. Selling guaranteed line of goods. Profit 175%, household necessity, saving 80%, big repreter, please visit, ex- W. M. Millen, Quinceanera W. M. Millen, Quinceanera W. M. Millen, Quinceanera Kan. George, George Kan. George, George Kans. George, George N. Midshipman, Kans. Kentry Gilbert Clayton, Hill City Revenue De- Charles L. Cody, Monetype Company. Charles F. Conover, Wellsville Globe. A. F. Conover, Wellsville Globe. George W. Conwell, Lecompton Sean. George W. Conwell, Leccompton Sean. Russell H. Clark, Jayawatha 2014. W. E. Hughes, Emporia Gazette. W. E. Hughes, Emporia Gazette. Fred W. Knapp, Beloit Gazette. Fred W. Knapp, Beloit Gazette. Galin Lambert, Emporia Gazette. La Cox M. Alonso, Co. Mo. Q. L. Meyer, Alonso, Co. Mo. Lawrence Blue Mountain Sun. Frank Lowe, Blue Mountain Sun. Wilfried Morgan, Hutchison Town of Texas, Aus- In, Tex. Jerry Moore, Fe Ma Monitor. John J. Miller, Santa Fe Monitor W. E. Miller, St. Marys Star., D. L. Miller, Manhattan, Kansas, K. S. A. C. Miller, Kansas, K. S. You'll like it. WRITE US TODAY. Farm big money this summer. 906 Mass. George E. Marcellus, American Press association Muller, Bella Littelle, Telegraph-Freeman* C. H. Stuart & Co. Barnett O'Hara, The Yellow Citizen. Alna Palmer, Kingman Leader Courier. Lavette M. Davis, Stanford Courier. L. W Davis, Hills Qi City. L. W E. Davis, Dodge City Globe. L. W E. Davis, Dodge City Globe. Donald S. Flagg, Perry Mirror. W. W. Foster, Perry Mirror. W. W. Foster, University News Bull Paul E. F. Ergg, Ferry Terry W. W. Forguson, University Newa Bul Miss Mette E. Middaugh, Kansas City Kansas. M. J. Moseley, American Peas E. P. Green, Winfield Courier E. R. Pearson, Harry C. Harry C. Green, Topaka Capital Harry C. Green, University William Hastings, Robinson Index, Hannah O'Connor, W.A. W. A. Hill, Plainville Times. nofolia C. M. Harger, Abilene Reflector, M. N. Heath, Harbert, Haswala, Kan Mrs. J. E. House, Topeka Capital Miss Maybele Stuard, City Editor Enid Honor Hoeh, Martion Reconn Frank Hoopes, Oolies Oklakoman, OKlahoman Mr. Ewing Herbert, Hiwatha, Kan. Mr. Ewing Herbert, Hiwatha, Kan. Mr. J. E. House, Topeka Capital. Mr. J. E. House, Topeka Capital. 37 Stuart Block Charles H. Seasons, Kansas City Jour- ward, W. W. St. John, The Reformer, Russell, W. W. St. John, The Reformer, Russell, Glick Foeckle, LeRoy Reporter, The New York Times; Keith Clevenger, Oasatomegraphic; Carr H. Ghet, University of Maryland; Robert W. Green, American Type Journal (Kan.) Robert W. Green, American Type Journal (Kan.) Charles F. Scott. The Iola Register. Cecil Stratton, The Topena Daily Capita- Newark, New York tieo F. Smith, The Marysville News Ralph Tennal, the Burlington Independent. John W. Smith, Kansas City Post Ed E. Sheaagreen, Chicago, Printing Cost Poster Ralph Tennell, the Burlington Independence Will Townsley, Great Bend Tribune. H. D. Thompson, Kansas City, Mo. N A. TURNER, Russell Record. N A. TURNER, handwritten, Kansas City, editor O. L. Walmer, Lucas Independent. O. E. Whitaker, Free Lance. R. S. Whitclaw, Kingman Journal. B. Fen. W. Russell Record. Ben F. Wood, Russell Record. Earl C. Woodward Minneapolis Mes Mr. and Mrs. W. J. Weaverling, ville Sun. Duplex Press ville Sun. Arthur Wilson. Duplex Press. Kenneth V. Levi Sun. 1 WYSE, N. S. Iurt Zanwaht, The Bonner Spring Chief ainr senger. Mr. and Mrs. W. J. Weaverling, Coffey Earl Ackerm, Stanford Republican. Levi L. Alford, Cawker City Public Ree W, G. Anderson, the Winfield Free Press, A, T. Beck, the Holton Recep- tion Roy F. Bailley, Salma Jordanier- Roy B. Berman, Kansas Farmer, Topeka, Kansas Kansas. Ben T. Baker, Smith Center Journal. Lester M. Combs, Anthony Republican. S. J. Crumble, Board of Health To- H. E. Bruce, Marquette Tribune A. A. Bice, Glen Elder Sentinel A. G. Copenland, La Cyge Journal Robert M. Davis, Arkansas City Daily LAURA M. French, Emporia Gazeette. C. F. Foley, Public Utilities Commission, Missouri P. Hageberg, Jewelt Wontner, Ralph G. Heninway, Haven Journal. Geo C. Hall, Clebrane News. Linda C. Miller, Lifelong Wahsee F. Ohlate, Olathe Register. Geron Harmon, The Daily Herald. Olive Hamlin, The Daily Herald. Glide H. Knox, Independent Daily Re J. M. Lewis, The Kinsley Graphic. M. L. Lockwood, Lockwood's Herald, Hebl non, Kanaus neon, Howell. The Merchants Journal Kanu, Kan. Tom A. McNeal, Maeshul Mail and Breeze. Joe L. Napier, The Newton Kansai Report. Harvey Parsons, Topeka State Journal. Harvey Parsons, Topeka State Journal. Times (State Fire Manhal, Tulsa). (State Fire Manhal, Tulsa). STATE F. ILE MARSHAL, TOUPEAK STATE F. ILE MARSHAL, HINSAWEN-DECORAH-CMAT **(k)** *F. ILE MARSHAL, HINSAWEN-DECORAH-CMAT* V. C. Robb, Ottawa Guardian, Rankin, Mail and News, Torpea Bank, Mail and News, Truce. H. Robbins, the Oaklanda Independent. R. Roberts, the Oaklanda Independent. Humbert Sullivan, Lawnworks. Kan. J. Shavain, the Western Spirit. K. Shavain, the Western Spirit. G. W. Shock, Joneke Echoe. F. W. Shock, Joneke Echoe. Auntie Austin. Madison Live Stock Belt. W. R. Smith, The Madison Advocate. R. D. Valentine, Clay Center Times. D. A. Valentine, Clay Center Times. William Allen White, Emgastia Gaste. William Allen White, Emgastia Gaste. William Allen White, Emporia Gaeffe. dwarf gardion, Villard, New York Evening Station. Arthur Capper, Capper Publications, Frank MacLemanone, Topika State Journal. Hon, Ed. T. Hackney, Wellington, Kan. T. Hodgson, B.C., Vancouver, Kan. Frasasma Faxe, Exposition, San Francisco 13580 F. Y., F. Fisher, Manager Lecture Bu F. Y., F. Fisher, San Francisco F. J. Whiting, Western Newspaper Union. Richard H. Waldo, Good Housekeeping Magazine. G. E. Morgan, Peabody Gazette. R. G. Heminway, Haven Journal. W. F. Hill, Westmoreland Receiver. W. F. Hill Westmoreland Records C. E. Williams Wholesaler E. C. Williams, Lawrence J. W. Davis, Editor Western Newspaper Lester Combs, Anthony Ray L. Clapper, Kansas City Star. A. C. Calvin, Western Newspaper Union. A. B. Prine, Elmer Sentinel Eng. 1 E. D. Milligan, Fort Scott Tallahas, E. D. Milligan, Lansana City, R. W. Stubbs, Lawrence, R. W. Stebaugh, Hinggart Bugle, Kin D. King, City Post. R. W. Smith, Columbus W. R. Smith, Journal World. W. C. Simons, Journal-World. R. H. Rogers, Olahe Mirror R. H. Rogers, Mo. City Mo. Dull Ellen Tanaka E. C. Craig, Ulrichene Eifterbauer Glenn Conkling, Lyons Republican Cheryl Kornblum, Lyons Republican C. A. Calvin, Western Newspaper Union. O. A. Brize, Glen Elder Scottinel. O. A. Bruce, Glen Elder Scottinel. Robert B. Barr, Fort Scott Tribune Mon Frank MacLennan, Topken State Journal W. G. Landers, Kansas City, Kansas, Ken- w. G. Landers, Kansas City, Kansas Leon A. Hash, Pittsburgh Sun. Gee, Harmon, Valley Falls Vindicator. Wallace P. Hovey, Olathe Register. Will S. Mirmann, Colorado Mo. Dana L. Wagner, Club Club Elmer L. Legg, K. C. Ad Club. J. R. Droom, K. C. Ad Club. Hamilton Holz, N. Y. Independent Filmer, L. Lezz, K. C. Ad Club. Elmer L. Legg, K. C. Ad Club. P. W. Morgan, Topeka. P. W. Morgan, Topeka. Chas Sturtevant, Topeka State Journal. W. C. Agastin, Chau County Leader. Chas, W. Coffin, K. C. Ad Club. John Gleissner, University, Daily Kanan Chas Shirtevant W. C. Austin, Chas County Leader. John Gleasner, University Daily Kananan Neil F. Cline, K. C. Ad Culah Mary D. Schroeder U. B. Soutchman, Miss Jennie Satterwhale, Douglas Trib **usn** Ava Alsa Sheldon, Walnut Valley Times. R. K. O. Walton, Topanga State Journal. R. K. O. Walton, Topanga State Journal. Spring Suits at Half Price Read the Daily Kansan. Sale Opens Wednesday 19 Suits in the Lot The Shades The Cloths Navy Reseda Kings Blue Copenhagen Wisteria Shepherds Check The Sizes Wool Grepe Gabardines Serges Diagonales Granites Novelties 16, 18 and 34 to 44. You will be pleased with your choice from this lot. Take advantage of this saving of ONE HALF. Make your selection early. Want to combine improvement with pleasure? Attend the Summer Session of the University of Kansas Begins Thursday, June 11. First term (six weeks) ends July 22. Second term (three weeks) ends August 12. Credits may be earned in the Graduate School, College, School of Engineering, School of Law, School of Fine Arts, and School of Education. Also entrance credits may be earned in several departments. There will be sixty-two members of the Summer Session faculty in twenty-seven departments, and they will offer one hundred and twenty-nine courses in: Astronomy, Botany, Chemistry, Drawing and Design, Economics, Education, English, Entomology, French, Geology, German, History and Political Science, Home Economics, Journalism, Latin, Law, Mathematics, Music, Philosophy and Psychology, Physical Education, Physics, Physiology, Public Speaking, Shop Work, Sociology, Spanish, Zoology. No spot in Kansas has better climatic conditions in summer than Mt. Oread, and no university in America has better opportunities for efficient summer work. FOR FURTHER INFORMATION APPLY TO Dean of the Summer Session University of Kansas, Lawrence K. U. Calendar Athletics May 18—M. U.-K. U. deal track meet May 21-22-Baseball, Ames at Ames, lowa. May 14-15-Baseball, Missouri at Columbia May 23—Annual invitation H. S. meet at Lawrence. May 27-28 -Baseball, K. S. A. C. at Manhattan May 29 - Baseball, St. Marys at St. Marva. May 30—Missouri Valley track meet at St. Louis. June 6—Western Conference track meet at Chicago. May 15-16 Dual tennis meet with Missouri. May 22-23 Kansas State Intercollegiate tennis tournament. Send the Daily Kansan home.