A
STATE HISTORICAL SOCIETY
TOPEKA KAN
UNIVERSITY DAILY KANSAN
VOLUME XI.
UNIVERSITY OF KANSAS THURSDAY AFTERNOON, MAY 14, 1914.
NUMBER 152
Newspaper Notables Attending National Conference on Mt. Oread
Oswald Garrison Villard, author, editorial writer, and president of the New York Evening Post.
Ed. E. Sheasgreen, of Chicago an authority on cost and efficiency subjects.
Frank LeRoy Blanchard, of New York, editor of The Editor and Publisher.
James Melvin Lee, of New York,
formerly editor of Judge, now head
of School of Journalism, New York
University.
B. B. Herbert, of Chicago, editor of The National Printer Journalist.
E. St. Elmo Lewis, of Detroit, advertising manager of the Borroughs Adding Machine Co.
HOLT WILL SPEAK IN CHAPEL TOMORROW
Editor of Independent to Address Students on "Editor as Schoolmaster"
AD MEN WILL DINE TONIGHT
'To Hold Out in Merchants' Association Hall—Morrison Talks on Selling White Space
Friday's chapel hour will be held tomorrow at 11 o'clock when Hamilton Holt, editor of the Independent magazine will give an address at the chapel in Frasers Hall. Mr. Holt thanked of "The Editor as Schoolmaster."
Tonight at the Merchants' Association Hall a 6 o'clock dinner will be given for the editors. The dinner is in charge of the advertising event.
Yesterday afternoon before the opening of the second session of the National Journalism Conference, J. C. Morrison, an editor of the Inland Printer, gave a chart talk on the "Cost of White Space." The definiteness with which the value of white space could be determined was an eye-opener to many of the editors.
The conference opened with the reading of extracts from four papers, whose authors could not be present. Professor Thorpe read the papers of Percy S. Bullen of England, Will Irwin, Frank B. Noyes, of Washington, and Melville E. Stone, of New York. The papers deal with the Associated Press. Mr. Reading associated Chairman Scott called Mr. Villard who is a director of the A. P. and who gave a short talk against the charges brought against the association by Mr. Irwin.
Roy W. Howard, president of the United Press, gave the feature talk of the afternoon. His analysis of the troubles of press associations, and progressive views of remedies cut and held his defensive attention.
At five o'clock a class in cost, finding was begun. The subject of "The Rate Card" was handled by Mr. Morrison.
This morning Mr. Tennail gave his second talk on the country newspaper. Following it was a cost lecture by Mr. Sheasregen, and at 10 o'clock "Richard H. Waldo, advertising manager of Good Housekeeping, gave his insights on 'Advertising Draws Trade.' His audiences constructed talk made a hit with his audiences. Truthful advertising is the most successful advertising. Pardon the superlative.
On account of the evening speakers not being here the original program was omitted entirely, but at 8 o'clock the editors gathered in the F. A. Hail and listened to Mr. Villard on "Kansas in History." Mr. Villard has written a book on John Brown and was thoroughly familiar with his subject, although as he said he had never felt the chill of the assassin's fire and was captured by the marauding ruffians. number of short talks.
WILL TELL PRINCIPLES OF COBURN PRESENTATION
Leader of Players 'Will Talk to
Students on Style of Dramatic
Shows
Mr. Coburn, of the Coburn players who will be here on May 26-27, will give an address to the students of the University on the principles of the Coburn style of drama presentation if the plans of Dean Arvin Olin work out. Mr. Coburn has made a tentative promise to Dean Olin to give the talk on the Friday that he is here.
The players will appear on Mount Oread on 26 and 27, and will present "As You Like It," "Taming of the Shrew," and other Shakespearean drama. It is likely that they will give folk dances also.
Before coming to Kansas they will play at the Universities of Chicago, Columbia, Harvard, Dartmouth, Indiana, Tennessee, and North Dakota.
TO GIVE VOCATIONAL TALK
Miss Laura French of Emporia Gazette Will Discuss "Newspaper Work for Women"
Miss Laura French, editor of the Emporia Gazette, William Allen White's paper, will speak to the women of the University on "Newspaper Work for Women" in Room 116 Fraser. Thursday afternoon at 4:50.
The lecture by Miss French will be followed by a talk by Miss Evangeline Downey of the Home Economics department on the "Opportunities in Lines of Dietetics and Lunch Room Work for Girls."
These talks are the third of a series of vocational lectures given for the benefit of the women of the University.
IT TOOK LONDON A WEEK
TO HEAR OF WATERLOG
A copy of the London Times bearing the date of June 22,1815, has been discovered by John A. Sterling, a student in the University and an assistant in the department of paleontology.
Mr. E. E. Sheasgreen, efficiency engineer of Chicago, who is here for newspaper Week, made a short talk in Room 210, Marvin at 1:30 this afternoon. The lecture was attended by the class in shop administration and a number of other engineers.
The paper has four sheets, with four columns about fifteen inches in length. The copy which he has contains a nine column document, which was printed June 15, 1815, illustrating the difference in the freshness of the news then and now. Where a battle such as that of Waterloo would appear in the papers of today the day of the battle, sometime it was printed seven days later.
Talks to Engineers
In order that all may have the opportunity of hearing Mr. Hamilton Holt, the regular Friday chapel will be held tomorrow at 11 o'clock. Thursday 11 o'clock classes will be held on Friday at 11 o'clock.
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PLEADS FOR TRUTH IN ADVERTISING COLUMNS
Richard H. Waldo of Good Housekeeping at K.U. Extols Reliable Publications
An appeal to the newspaper men of Kansas to light the "second candle of journalism" was made today by Richard H. Waldo, advertising manager of Housekeeping*, addressed the National News paper Conference.
Mr. Waldo's subject was "The Second Candle of Journalism," and by it he meant, he said, truthful advertising. The modern era of journe- tiling is falling behind in essentials, and a renascence was vitally necessary .
"The topic assigned me is "Advertising that Draws Trade," explained Mr. Waldo, "and in this audience, where promise is made to customers, I found it a bromeliad fact. I find the best possible setting for what I have to say."
"It has been suggested that I talk the Kansas language to you. It is worth trying. To us in the effete East, Kansas language has about it"
"White," he said. "White. White. He told you in a famous editorial to 'raise more corn and less hell.' I'm going to suggest, in the course of describing 'what's the matter with newspapers,' to 'raise bask in your advertising columns."
"As a man in close touch with national journalism, I hold that the great future of the publishing business is in the development of advertising efficiency. Therein lies the second candle of journalism, alike for the publisher of the country and the national magazine.
“In every community of the greatest commercial nation in the world today, there is need of a newspaper whose advertising is absolutely reliable. The public wants it, and men are rich giving the public what it wants.”
"According to figures gathered in the past few years, 88 per cent of all manufacturers in the United States turn out goods fit to be advertised under the highest standards. It is a fact, however, that many among the remaining 12 per cent are the best spenders.
Mr. Waldo emphasized the necessity, often neglected, of a publisher to provide the materials.
"You can get your points quickly from the toughest advertising prospect." Mr. Waldo told the editors, "He will give you material for a month's advertising in a morning's retail," items your hard-shell has told you would look good to him, you will find the list surprisingly short. These are the things, which you must convince prospect: That your circulation is accurately stated, that you know what kind of people read your advertisement, that they are interested in all of your advertising, because you only carry those that are reliable. If you have these three things to write with, you won't need a genius to write advertising copy that will bring home the bacon. It was the Topeka Journal reporter who at least three children in every family, so that if one was a genius the other two could support him.
"But theirs is the advertising that
Play will be Presented by Student Dramatic Organization
"THE FORTUNE HUNTER WILL APPEAR TONIGHT
Everything is ready for the presentation of "The Fortune Hunter," by the Hawk Club at the Bowersock tonight. The last rehearsal was held yesterday.
Ida Perry, who is carrying one of ene-C Sowers, who has the other lead, and is directing the play, says that the leads, will make her first appearance in University dramatics. Clarkbis last appearance before the students of the University is going to be the best.
The scenery and properties are without a doubt the best ever used in an amateur production in Lawrence. There will be a drug store scene, a garden scene, and a realistic rain storm.
The plays opens with a young man, who has once been rich, finding himself penniless. A friend lends him some money and tells him to go to some small town and marry the richest girl in the town. The richest girl in town asks the young fortune hunter to marry her all right. But the play has no such sordid end.
STUDES GET TWO BITS AN
HOUR LEARNING HABITS
Small boys have been known to spend many miserable hours behind the old barn, and submit to several spankings in order to learn a habit, but now comes the chance when University students can learn new habits and get paid by the hour for t.
Leslie Thompson, senior in the School of Education is preparing a thesis in psychology and is making a study of the habit forming phenomena by the use of prism lens. Students to act as subjects an hour a day for a short time and will pay them for it.
Ten students will get diplomas from Oread this spring. They are: Bruce McKee, Arline Griffith, Rebecca Owings, Frances Martin, John Crowley, Earl Rankin, John Crowley, Earl Rankin, Alta Seagrins, and Albert Schall.
Ten to Be Graduated
Send the Daily Kansan home.
draws trade for themselves alone, and the harm they do in shattered confidence, to every other advertising is coming to be clearly understood. The great body of American manufacturers is getting back of the clean-up policy that seeks to reduce印ndustrial paying as it really should pay.
"It is truthful advertising—advertising in which brevity is the soul of wit, and in which nothing but words are used," describes full value. Of its typography I shall say nothing, nor of its frequency or size—since richness and quantity of clothes count for little on an unhealthy body. But of its form it remains perfect in endeavoring to show you that the public wants it and that it will pay."
NEW STUDENT COUNCIL BREAKS OLD PRECEDENT
Members of Government Body Refuse to Give "Feed" to Outgoing Rulers
The new Men's Student Council last night, started off on its career through the University and book a precedent. It refused to "feed" the old council. This custom has been in vogue ever since the first council began pursuing and being pursued.
Last night Vic Bottomly, the new president, arranged at Lee's College Inn to have some thirty-six or seven councilmen and former council-men.
But when the subject was brought to the attention of those who wished to oppose it, they were for or two who said they could not afford it. There were others who had other reasons. So a vote was taken. The majority was two-thirds for the majority.
But the old councilmen, made sensitive by jail incarcerations and Kansan frays refused to eat fruit that was the least bit forbidden.
Work in Connection With Sociological Survey of Lawrence
STUDENTS TEST WELLS
Twenty students of the sociology department are working in the water survey which is part of the general investigation which is being conducted by institutions in Lawrence. Two thousand wells will be sampled and tested.
one following students collecte
samples Monday: W. W. Ferguson,
Aten Gambiner, A. B. Weaver, A.
Porter, Harry Wilson, A.
Porter, Hugh Grevey, Marcia
Green, Geo, Marks, Ralph Rader, J.
W. McCaddis.
Other students who will work in the survey are:
A. f. Hornberger, David A. Bowers
rals.Ralph Wiley, Guy O. Neal,
currence E. Williamson, Charles E. Gibson,
Hale S. Cook.
Contributors to This Issue of The Daily Kansas
Roy W. Howard, President of the United Press.
Frank LeRoy Blanchard, editor of the Editor and Publisher.
James Melvin Lee, former editor of Judge, and director of the department of journalism at New York University.
Wilbur D. Nesbit, vice-president of the Mahin Advertising company, and contributor to the Chicago Post. Geo. Hough Perry, chairman division of exploitation Panama-Pacific Exposition. Formally advertising manager for Wanamaker Stores. Richard H. Waldo, advertising
Richard H. W. Waldo, advertising manager for Good Housekeeping.
New York.
C. L. Edson, editorial writer on the New York Evening Mail.
F. H. Harrington, of the Ohio State Journal, elected director of journalism at Western Reserve University.
Barratt O'Hara. Lieutenant-governor of Illinois and former Chicago mayor.
Will H. Mayes, Lieutenant-gover-
nor of Texas, dean of the school of
journalism at the University of
Texas.
S. E. Kiser of the Chicago Record-
Herald.
DECLARES FOR HIGHER JOURNALISTIC IDEALS
Oswald Garrison Villard Editor N. Y. Evening Post, inspires Conference
JIVES REASONS FOR DISTRUST
Outlines Six Causes For Lack of
Confidence in Newspapers and Gives Remedies
The six reasons are:
Six reasons for the suspicion and distrust in which the public is wont to regard newspapers were outlined by Oswald Garrison Villard today, in a speech before the National News- speaker Conference.
(1) The persistent refusal to right a wrong done editorially.
Mr. Villard also gave remedies for these causes.
(2) the suppression of news for power or because of fear of some power.
(3) The laying of false emphasis new cause of criminal or unlawful motive
(4) An amazing and often criminal lack of accuracy in reporting.
nal lack of accuracy in reporting. (5) Indefensible attacks on public men, coupled with shocking invasion of privacy, from which not even women are exempt, of both public and private individuals.
(6) Deliberate falsification of
news and facts.
Mr. Villard took each of these charges in detail and presented the evidence against the press that has seen accumulating through the past generation. Then he showed what must be done.
"We have a sailing chart," he declared, "it is the golden rule, reinforced by every bit of ethical teaching, every new development of social responsibility to our fellow men. We write it in our books and ourselves a code of newspaper ethics, based on a recognition of the fact that we can no more perform our functions without admitting that we have a silent partner in the public than can any service corporation the country over?" Newspaper editors should themselves, 'the public be damned.' Let no temporary yellow success, if success they have, blind us to the fact that for those who do so the day is passing, as it has passed forever with the outstung of Mellen, for the scrupulousness that he wrote the theory that a railroad was not the stockholders' or the public's but the officers' alone to do with as they pleased.
"I could prove to you I believe, that the newspaper that sells its honor, its opinions and its news columns, can not in the long run pay. Sooner or later the character of a newspaper is established in the public eye. Sooner it is going to be important," he says with our quickened public conscience in every other field of public, social, and economic activity?"
Mr. Villard declared that the time had come for a codification of public opinion within the ranks of the newspaper profession.
"I is it not time for the Associated Press, which has incorporated itself into newsgathering purposes, and is therefore beyond the laws govern-
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