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UNIVERSITY DAILY KANSAN
Press, Pulpit and Public School Are Co-Workers
Imri Zumwalt, Bonner Springs
Chieftain
There are these who hold that coral
cells are sacred. There are
also those who do not.
no hold that cer-
creed. There are
that there are no
saver calls to me.
to my mind all
callings are sac-
creed.
The three factors that are contributing most to the progress of the press and the public school.
The aim of both press and teachers of the truth. The message of secular truth, pulpit and press each has its pet. The then can hope to
fill the other's place. The two work together in a righteous cause shall succeed.
Today in almost every community they work together for civic improvement means of every sort, for cleaner streets, for a better quality of life and for a just division of the fruits of toil. for purity and honesty in places high and low. Doubless each fall as yet unfulfilled by our own efforts or other. There is no doubt that the press often could give more space to the utterances of the pulpit and more active support for the demand for moral standards.
It is equally true that the pulpit could enlarge its influence by using more the columns of the newspapers and could increase its usefulness by alding the press in more detail against the beating it trader and the two are drawing closer together in their work of service to the world.
teach needs the other. With the press looking to the pulpit for inspiration and ideals, even as Josephine and the pulpit looking to the press as a powerfulally fighting the good fight for the practical realization of those ideas even as Moses looked to the soldier who, said prelum against them?
Arther Capper Says the
Press Is Doing Its Wor
Arthur Capper,
I do not want
as an apologist
the decent new
Capper Publications to appear before you for the newspaper paper needs no apol
logist and the indecent newspaper deserves none.
Jesus More Surely Alive
Today Then Ever Before
William A. White, Emporia Gazette.
The world's gods at any time will be
the ones who form the head of the
world; from the head of the
world, from the head of the
tions — its hopes
and its hearts and hatreds
and its aspirations.
A god is a living
god, only so long
that he is in the
emotions and the will of
men. When a god
appeals only to
the memory, to the
memory, to the intellectual and d physical side of man, the god is
happened that in the civilized part of this world of ours today all the
wonders of Christ.
and him crucified." The story of Christ still appeals to the hearts of men, still moves their wills, still influences their conduct.
Jesus is more surely alive today than ever He was before in the world. The apostle Jesus was called Christ—the Christ with a social message, as well as an individual message. Graduated in the emphasis on salvation and put upon social salvation, and put upon social salvation, revealing in Jesus the social activator—the heart-breaker Jesus who cried out against the oppression of Rome and the sham government of the world.
On course the social Christ who is stirring the world today with a message of brotherhood, of self-respect, of fellowship, is greater than our age's Him. He has been greater than the conception any age has had of Him.
The era which is coming in with the new century all over the world is esse nata. The era of religion is trusting more and more to the individual conscience, less and less to creed and church and authoritarianism. It will come, kindler than it ever was before.
All our civilization is permeated with institutions that show we are beginners. We learn how to be a weaker brother's weaknesses, and their sore needs and grievances. Our children are the voice of Christ in speaking. He has risen. He is crucified wherever there is cruelty, wherever there is injustice, wherever there is a callous heart in society.
In a million hearts as the truth of Christ's message is born by education and cleanliness, words worth new age come the new resurrection and the more abundant life. Whatever of good the age is the good that God made it. There is nothing else worth while.
Newspapers Need Vision of Service, Says H. J. Allen
Henry J. Allen, Wichita Beacon.
There is one respect in which edi-
tion and prescriptions may be compared.
There is a common belief that
broader vision of service than others. Some editions a tie to that a newspaper has a glorious opportunity for doing good, but that it is a good thing to own for the purpose of making someone have something to do in life.
week to some hundreds and he must also visit them in sickness and in death and mingle with their social life. When he preaches, he preaches what nature preaches. There is no problem in his mind as to what his orthodox duty really is. He has fewer temptations than the editor has to prescribe at a class, or at home. His clear call is to serve Christ. His marching orders are rather clear.
The newspaper preaches daily to
representatives of every shading of
creed and belief.
The preacher preaches daily to
The editor had to begin without any program. His business was not even dignified as a profession. The newspaper began in political chaos, temptations were many, and until fifty-one there no unity in our efforts.
Now we are growing up. Colleges are helping us. Churches are giving kind words to those in need of office and most publishers have adopted a program of training to recognize and appreciate the tentative type of journal that lives for service, that bravely publishes its news and not from the business office.
Newspapers that ten years ago did not seek to introduce moral scrutiny into their publications are now cleaning up and soaking to make their advertising, their news and their editorial content in an effort at clean journalism.
DUNKIRK
A clean press and a clean pulpit are travelling in the same direction, but there is always room for much of the larger, its obligation to serve high civilization is just as sapphire. When all editors of this vision of service the pulpit and the press and all good people will be working hand in hand, the establishment of the Master's pro-
Front 2% In. Back 1% In.
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ANNOUNCEMENTS
WANTED - For the summer by a member of the P. S. B. and wife, a furnished house in the city. A smith and reference - Harry Lauder, master. Inquire Kansan office.
Party who took flasher apparatus from Gym., Tuesday is known. Please return to Kansan office.— Adv. 148-3
The New Club, at 1016 Ohio home cooking. Mrs.BUck, manager.-Adv.
LOST—On Monday on Ohio or 9th street, a black Spanish lace scarf. Finder return to Westminster Hall, or phone 804. 148-3
FOR BENT—House at 408 W. Lee street beginning in August. Process and address: Bell, Call phone: Elizabeth Tennessee, Bell 1913, 1247 Tennessee. 150-3*
There will be a meeting of the Church of Christ Union, Friday evening, May 8, at 8:00 o'clock in Myers Hall. A program will be held and an outdoor promotional and a short business meeting will be held.
A. G. ALRICH
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MARK SULLIAN
New York
Editor of Collier's Weekly. A powerful critic of journalism and a believer in dynamic journalism.
OSWALD GARRISON VILLARD
New York.
Author, editorial writer and president of
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restored William Lloyd Garrison
Practical Study-Lecture Courses In the Kansas Newspaper Conference
The men in charge of the courses were chosen solely for their proved ability to crowd into an hour's time the greatest possible amount of useful information on the subjects in which they are specialists. They have no untrained theories to offer. They understand the problems of the "plain plug newspaper man." They realize that it is no easy matter for a Kansas editor to leave business for four days or a week, and the contract they have set themselves to fill is that of giving big value to the editor-student for the time and effort he puts in.
At nine o'clock each day of the conference, trained advertising men will handle the most vital questions affecting the success of the newspaper man as a dealer in publicity.
The systematic work of the conference along the practical lines of greatest interest and profit to the Kansas editor is grouped in four principal courses running through the four days of the conference.
ADVERTISING COURSE
Selling Newspaper Space
FIRST SESSION
JAMES MELVIN LEE, New York
The editor not a solicitor. White space a commodity, with definite value., Direct returns and good will. An investment not an expense. Examples from national and rural fields. Presenting exceptional values of an advertising medium. Making a regular buyer of space out of an occasional advertiser. The psychology of salesmanship.
HENRY KING
St. Louis
Editor of the Los Angeles Globe-Democrat.
Admitted by all Kansas editors as formerly a powerful factor in Kansas newspaperpedom.
CHARLES H. GRASTY
Baltimore
Publisher of the Baltimore Sun. A Wester-
town in his manner of making things go
his way.
SECOND SESSION
The publisher not an autocat but a partner of the advertiser. Cooperation. Selling Advertising rather than white space. Common misconceptions of the function of advertising. Advertising a part of the merchant's service to the public. A definite plan of campaign necessary. Combatting "mail order" advertising. Making advertisements newsy, informing, convincing and stimulating. "Cashing in" on national advertising campaigns. Seasonable campaigns. Developing new advertisers. Equitable rates. Position and typographic monstrosities. Educating the reader.
MARCO MORROW, Topeka
Things to Tell the Merchant
THIRD SESSION
Advertising that Draws Trade
RICHARD H. WALDO, New York
Copy that compels attention. Creating desire through appeal to emotion and instinct. Establishing confidence; the lying ad. Obeying the impulse. Examples of good and bad copy. Working out an individual problem.
FOURTH
SESSION
How to Get National Advertising
SESSION GEORGE HOUGH PERRY, San Francisco
The country newspaper from the advertising man's standpoint. The need of standardization of rates and easy channels through which the advertiser can deal with many newspapers at one time. A central newspaper advertising bureau.
NEWS COURSE
What are the secret sources of that influence which some newspapers hold