UNIVERSITY DAILY KANSAN
DUNKIRK
Front 2% In. Back 1% In.
A New Barker
Warranted Linen
PECKHAM'S
ANNOUNCEMENTS
The names of all Student Union petition signers who have not paid their dues by Friday, May 8 at noon are published by the Student Council.
There will be a meeting of the Church of Christ Union, Friday evening, May 8, at 8:00 o'clock in Myers Hall. A program will be given, and an outdoor promenade a short business meeting will be held.
The last treatment for the year
for typhoid will be given tomorrow
afternoon from 4:0 to 5:30 in Snow
Hall, Room 204.
WANT ADS
WANTED—A live wire, an energetic young man who can super-intend the buying of dry goods, clothing and shoes, and manage the advertising for our department store. We do business at 1000 Madison Ave, the best town of 1,000 people in the state. This is a good job for the right man and a chance for a fine investment if he suits. Inquire Daily Kanasan office.
146-3*
WANTED-For the summer by a member of the P. S. B. and wife, a furnished house in the Bronx. Reference-Harry Lauder, manager. Inquire Kansan office.
We have a complete line of individual molds for spring parties. Reynolds Bros, Bell 645, Home 358.
—Adv.
Thesis Binding Engraved Cards 744 Mass.
A. G. ALRICH
WATKINS
NATIONAL BANK
Capital $100,000
Surplus and profits $100,000
The Student Depository
CITY CAFE
906 Mass.
Strictly Home Cooking
Ever try our Special 15c Lunch?
You'll like it.
F. B. FROCK, Optomotrist and Specialist in School Psychology. Office 802 Mass. phone 6951. Phone blurs 695.
PROFESSIONAL CARDS
W. C. MCOUNELL, Physician and surgeon. Obsolete. Kendidien, 1346 Tenn. St.
Bt. 1023. Home 9236.
BARRY REDING. M. D. Eya ear, nose
lash. Phone 513. Home 512.
Phone. Bells 513. Home 512.
A. HAMMAN M. D. Bye, ear, and
A. HAMMAN M. D. Bye, ear, and
Dick Building.
Garanteed. Dick Building.
Drug
BEGHTHER, M. D., D. O. 833 Mass-
achusetts Street. Both phone, office and
email.
W. JONES, A. M., M. D., D., Diseases of
Bites on Muscular and Nervous Tissue,
Russell, 1926; A. H. Blake, Residence, 1930;
DR. H. W. HAYNE, Oculist, Lawrence,
Kansas.
DR. H. T. JONES. Room 12. F. A. A.
Bldg. Residence 1030 Tenn. Phones 2111.
DR. H. L. CHAMBERS. Office over
**figures** Studio. Both phones.
DR. BURT R. WHITE
Osteopath.
Phones. Bell 938. Home 257.
Office. 745 Mass. St.
8. T. GILLIEPSE, M. D. Office corner
corner 6905 St. Residence 14.
 phones 596
 phone 596
CLASSIFIED
Jewelers
Ed. W. Parrows, Engrave, Watchmaker and
Diamonds. Diamonds. Bell Phone.
Engraving.
Plumbers
Phone Kennedy Plumbing Co., for Massa
phones 489, Marda lamps. 937. Mass.
Phone 689.
Ladles Tailors
MRS. ELLISON, Dressmaking and Lace-
making
VALORING AND LACEWORK
Phone Bell 2411 West.
Phone Bell 2411 East.
Hair Dressers
hairdressing, shampooing, scalp and facial massage, shampooing, hair-fairs, "Martialello toiletry," hair-fairs, apothecary, hair-dressing. 1732, Home. 1762, Hairs Bare Hair Dress Shop. 927 Mass Wt.
Barber Shops
Go where they all go
J.C. HOUK
913 Mass.
266 MERCHANTS GO TO SCHOOL AGAIN TODAY
Student's Coq- Club. Club to $3.00 per
per week 1340 KY. Geo, H. Vansell Stewart.
(Continued from page 1.)
P. O. Lanhan, Lawrence.
G. W. Hamilton, Lawrence.
C. E. Vackland, Topeka.
J. V. Barbo, Lenora.
G. B. Garbo, Lenora.
A. H. Schuler, Valley Falls.
Robt. C. Hubbell, Fredonia.
T. R. Harrison, Hoisington.
John W. Means, Cleveland.
Tom Means, Cleveland, Ohio.
Theodore Nuzz, Abilene.
John Lardeman, Salina.
Arthur Hohn, Marysville.
D. H. Decker, Lindsey.
R. D. Krum, Lawrence.
Harry Hutchings, Lawrence.
A. Young, Lawrence.
W. V. Lawrence.
Christiana Klamm, Detroit.
A. P. Elder, Ottawa.
M. H. Forester, Ottawa.
G. L. Grogan, Olathe.
G. L. Grogan, Ottawa.
J. Evans, Olathe.
R. E. Moses, Great Bend.
Frank A. Milne, Pratt.
C. H. Kaiser, Ottawa.
G. H. Clay Center.
L. F. Stant, Clay Center.
J. C. Walker, Detroit. Mich.
R. A. Merrifield, Abilene.
C. J. Hessel, Cheney.
G. L. Thorpe, Topeka.
E. A. Warring, Topeka.
August Erbacher, St. Marys.
L. E. Fraser, Topeka.
O. R. Lovenbock, Robinson Oscar Plummer, Westmoreland.
B. F. Fiegenbaum, Lawrence.
J. E. Butcher, Parsons.
M. M. Pearson, Parsons.
Geo. E. Loveless, Marion.
C. H. Crum, Quenemo.
G. P. Hart, Overbrook.
H. B. Hampshire, Overbrook.
L. O. Smith, Savonburg.
Holmes Carl F. Lotz, Endora.
John W. Griffiths, Marion.
H. B. Ober, Lawrence.
W. M. Newmark, Lawrence.
Geo. S. Grass, Hope.
Pearl L. Taylor, Emporia.
The Charming
designs and splendid quality of the gifts selected here will cause them to be most highly valued by the recipients.
Bowersock Theater All This Week
Matinee (every day) 2:30; Night 8:15
"Traffic in Souls"
One Mile of Films
600 Scenes
700 People
A great white slave drama founded on facts.
PRICE 25c
The new Emery Shirt styles are here.
They're the finest we have ever shown—a selection of new and exclusive color effects—the season's most wanted patterns. Come in and look 'em over.
These shirts are cut and proved by an individual system—every shirt measures exactly as marked. Sleeves are different lengths to fit all men. Body is cut in proportion to neck size and on generous lines that
insure custom comfort. Neck-bands are preshrunk—they can't shrink any more. Made only of the most dependable, tested-fast fabrics.
Fit, comfort, color, wear—GUARANTEED.
"A new shirt for one that fails"—Emery.
PECKHAM CLOTHES SHOP
A. O. Rosabaugh, Wichita.
M. A. Gerrison, Wichita.
Isaac Iman, Burlingame.
John Gilkeson, Burlingame.
Geo T. Oliver, Burlingame.
T. S. Semple, Richmond.
M. C. Kasler City, Mo.
C. E. Vanderbilt Kansas City, Mo.
B. S. Taylor, DeSoto.
G. D. Wilson, Ottawa.
Jay Cooper, Agricola.
Carl Drake, Ottawa.
E. P. Coffey, Salina.
I. S. Jamieson, Salina.
Geo S. Govier, Kansas City.
W. H. Bennsberg, Council Springs.
A. O. Knox, Tonganoxie.
J. B. Winslow, Tonganoxie.
A. N. Dilley Jr., Council Grove.
Donald C. Dilley, Council Grove.
Fred Smith, Mankato.
Will Kier, Mankato.
A. E. Convis, Burr Oak.
E. W. Oak, Worcester City.
A. D. Weaver, Lawrence.
J. R. King, Ottawa.
A. G. Moyer, Lyndon.
W. P. Woodmas, Quenemo.
Fred Eshbach, Emmett.
C. E. Alder, Overbrook.
H. B. Bullene, Lawrence.
Geo H. Hackman, Lawrence.
K. W. Kasler, Kansas City.
J. Degen, Hoisington.
W. J. Piklington, Des Moines, Ia.
C. L. Gibson, Goff.
J. J. Gibson, Havensville.
Leland Thompson, Marion.
J. S. Knox, Des Moines, Ia.
J. L. Shellman, Humboldt.
J. N. Pivoka, Tinken.
C. S. Mitcheffer, Bonner Springs.
R. W. Reynolds, McLouth.
J. W. Schaefer, Topeka.
W. H. Ulrich, Lone Star.
J. F. Richards, McLouth.
Dale Stark, Perry.
Walter L. Cook, Coldwater.
C. H. Peckman, Randolph.
Hairdon, Columbus.
Wm. F. Schaeffer, Hillboro.
Bert Drain, Chapman.
H. E. Leatherman, Chapman.
B. F. Cooke, Beloit.
W. R. Wuth Home Mer. Co., Tamps.
W. L. Halsey, Culver.
W. F. Marr, Kansas City.
Fred J. Hollman, Helen.
J. M. McKinnick, St. Wilson
Frank Knakal, Wilson.
Les A. Erbarer, St. Marys.
Chas. F. Drill, St. Marys.
J. J. Keimig, Zenda.
Edgar Case, Plainville.
S. C. Rothmeier, Bison.
B. H. Swartz, Bison.
P. J. Post, Great Bend
Plainsville, Greenville.
T. C. Middlebrook, Robinson.
W. H. Vernon, Emporia.
R. E. Protsch
TAILOR
Bert Wadham
THE COLLEGE BARBER
On 14th Street
Rexall 93
Best for the Hair
50c and $1.00 Bottles
McCOLLOCH'S Drug Store
F. A. Poe, Galva.
A. L. Olinger, Emporia.
M. A. Webb, Toronto.
I. G. McLaughlin, Toronto.
C. S. Chenkel, Geneseo.
C. C. Brown, Cawker City,
H. C. Hill City.
J. C. Herman, Hill City.
E. B. Fraelich, Enterprise.
P. F.Sembeke, Navarre.
Marion Embree, El Dorado.
L. H. Endacott, Manhattan.
M. H. Durnham, Bucyrus.
A. D. Lawrence, Colony.
H. C. Bureggen, Solomon.
W. F. Lowry, Manchiacta.
C. V. Wickware, Belpre.
Bercer Eades, Stockton.
J. M. Huntla, Florida.
Lee A. Ow, El Dorado.
Edw. F. Funke, Burns.
Lloyd D. Houlton, Florence.
F. Smithmeyer, Lawrence.
Charles P. Adams, Topeka.
P. A. Lowwell, Topeka.
T. F. Hooser, Cedar Vale.
D. J. Fair, Sterling.
J. Leo McGannon, Humboldt.
P. J. McGannon, Humboldt.
M. C. McGannon, Lawrence.
Chester M. Lessenden, Beverly.
P. C. Jones, Le Roy.
C. L. Cowan, Jola.
C. C. Brooker, Marion.
I. D. Van Isseter, Parsons.
Earl B. Griggs, Parsons.
D. H. Tibbetts, Parsons.
Lloyd T. White, Parsons.
Henry Glenn, Emmett.
W. O. Messinger, Moran.
Topper Canterbury, Stephenson, Burlington
J. E. Dillon, Burlington
Imra M. Williams, Kansas City,
M. T. Offen, Topeka.
H. R. Whittelsey, Topeka.
E. Montgomery, Topeka.
J. H. Craig, Kansas City.
Hobart L. Dehn, Williamsburg.
Milton H. Feld, Kansas City, Mo.
I. Irving Feld, Kansas City, Mo.
W. A. Hewlett, Topper
Canterbury, Stephenson, Burlington
J. E. Dillon, Burlington
Imra M. Williams, Kansas City,
M. T. Offen, Topeka.
H. R. Whittelsey, Topeka.
E. Montgomery, Topeka
J. A. Elmicky, Everost.
Redmicke, Purcell.
J. M. Martin, Cottonwood Falls.
F. T. Gibbs, Kincaid.
A. J. Reed, Pratt.
Frank Thomson, Irving.
H. T. Short, Neodesha.
W. T. Manners, Parker.
of Small Merchant
Co-operation Is Life of Small Merchum
Cooperation among business men of small towns was urged today at the Merchants' course of study at the University of Kansas by J. S. Knox, head of the Knox school of applied salesmanship, Des Moines, who is one of the instructors at Merchants' Week, now being held.
"I am glad to see this great University in a position to aid the business men of the state," said Mr. Knox. "The problem of distribution is one of the greatest unsolved problems in America today, and it needs the best efforts of the best university men in the country to help solve it.
"The mail order houses are demoralizing the small business man, and the country towns of this nation. In Iowa during the past ten years forty per cent of the county seats have lost population, and this is substantially true in all the middle western states." "Organization cooperation and efficiency is what the small merchant needs to compete with the mail order house," says the university's course of merchants should teach. It should enable each man to go back home and run his business more effectively and therefore more successfully, and it should help him be better able to teach his cerks.
"Inability to teach clerks' salesmanship has been the great weakness of country merchants. Salesmanship depends on ten essential qualities of the salesman: health, honesty, knowledge of the business, open-mindedness and tact, courage, enthusiasm, initiative, industry and purpose. Salesmen in the retail industry tell to tell the truth about an article and tell it effectively."
Mr. Knox emphasized the value of suggestion in salesmanship as a detail, but plead for more organization among small town merchants. "We must either hang together," said he, "or star separate."
Retailer Must Be
Human Naturalis
Retailer Must Be Human Naturalist
The human element is the big problem for the retail merchants in distribution, according to W. J. Pilkington, of Des Moines, editor of the Merchants' Trade Journal, who is conducting a series of class room exercises at Merchants' Week, now in May. Ms. Arnaud, Mr. Pilkington spoke today on "The Human Element in the Distribution of Merchandise."
"Human nature makes the buyer buy, and the seller sell," said Mr. Pilkington. "And the student of human nature knows just how to arouse the customer." He often said that the purchase is made in the buyer's mind, not in his pocket. To influence his mind, therefore, by suggestion is part of the successful
salesman's task.
"Advertising is a potent factor in influencing buyers, and the advertiser who makes a study of human nature is the one who diverts trade his way. Because all men are human, and subject to the same rules of life and action as all humans, it will be safe of rules that will apply to all buyers of a particular community. The merchant should study his neighbors and fellow townsmen along these lines. He should study their wants, their appetites, and their natural needs. Then he should try to create new products that would fill these wants. After the demand is created the goods will sell them self."
Mr. Pilkington conducted a series of questions exercises for the merchants at the University, and answered many questions concerning the peculiar business conditions and problems of the individual merchants. The Merchants' Association of Lawnwees argued for him to deliver an hour's lecture on local problems to the retail clerks of Lawrence, many of whom are attending the sessions of the merchants courses at the University.
Thursday
7:00 Amer. Soc. Mech. Eng. (1607
Tann.)
K. U. Calendar
7:00 Y. M. C. A. Cabinet, (Myers Hall.)
Fridav
11:00 Assembly. Mr. C. G. Hounsel, of the Student Volunteer Movement, late missionary to Korea.
7:30 Y. M. C. A., M. C. Hounsel,
(Myers Hall.)
Saturdav
2:00 "Pinafoare" (Robinson Gymnasium.)
Special Announcement
Tuesday, Wednesday,
Thursday, Merchants' Week,
short courses for Kansas
Business Men Lectures on
advertising, store management,
etc.
Sunday
4:00 Y. M. and Y. W. C. A. Joint Meeting. "Dites Park." (Myanmar)
Athletics
May 8—K. S. A. C., K. U. dual track meet at Manhattan.
May 14-15–Baseball, Missouri at Columbia.
May 16—M. U.-K. U. dual track meet at Columbia.
May 21-22–Baseball, Ames at Ames, Iowa.
May 23–Annual invitation H. S. meet at Lawrence.
May 27-28–Baseball, K. S. A. C. at Manhattan.
May 29–Baseball, St. Marys at St.
May 30–Missouri Valley track meet at St. Louis.
June 6—Western Conference track meet at Chicago. Future Events.
May 11-14–Kansas Newspaper Week State and National News-paper Conference.
May 13 “The Fortune Hunter.” (Bowersock Theatre.)
May 15-16 Dual tennis meet with Maynard.
May 22-23 Kansas State Intercollegiate tennis tournament.