UNIVERSITY DAILY KANSAN
TOMORROW
ONE DAY ONLY
"BREWSTER'S MILLONS"
TOMORROW
Featuring Edward Abeles
AT THE AURORA
Five Reels
Smartly Dressed Young Men make our store their headquarters.
The reason for this is self evident.
This is the "Society Brand" store of Lawrence. Any young man wearing a "Society" suit can not help but be smartly dressed.
This season we are featuring the "Summer comfort suit." Made from light weight imported flannels in green, blue or gray. No lining--no pads--athletic vest--straight trousers. Priced at $25.
"Styleplus" suits $17
The house of a hundred straw hat styles
Get that new straw hat tomorrow
217 MERCHANTS NOW ATTENDING SCHOOL
(Continued from page 1.)
Jones is president of the Franklin County Retail Merchants Association, which has been very successful in bringing experiences Mr. Jones based his talk.
Talks were made this morning by E. R. Moses of Great Bend on "How to Train Clerks," by J. C. Walker of the Burrough Adding Machine Company, and by Robert B. Schreiber of Chicago. This afternoon, Warner C. E. Vandell, H. G. Moore, and M. E. Garrison will give lectures and Mr. Talbot will read the lecture of George D. Wolf, who could not come.
Fright Mail Order Men by Advertising
That the mail order house has educated small town and country buyers until the small merchants must apply modern methods to his business and advertise was the
statement of Robert B. Schreffer, department store efficiency engineer of Chicago, who spoke today at the Merchants' Course being given at the University of Kansas. Mr. Schreffer is a national authority on department store management. He spoke on "Departmentstoring a Store."
"Departmentizing," he said, "was the system of accounting which entailed the merchant to find out exactly what goods in his stock were making him money, a system which will result in the result of his merchandising operations.
"The time is past." declared Mr. Schreffer, "when a merchant can marks his goods at any price he chooses and hope to make a profit." The mail order houses have educated the buyers, and the wise merchant does not guess at what he should mark. The successful merchants are those who charge more than the cost of doing business, plus an allowance for mark-downs, plus a fair margin of profit. Quick turnover is the money making principle. A dry goods stock should turn over at least three years a year.
"Every stock should be sold out completely every 100 days, because reductions on accumulated stock at the end of the season, results only in loss of profit. Records of all sales purchases and stocks on hand should
be kept by departments. Invoices made to the general-manager should show, cost amount, retail amount, mark-up and percent of mark-up."
Frequent inventories of stock were advised by Mr. Schreffler. He illustrated his talk with numerous charts showing advanced and improved methods of book-keeping for the small department store.
Merchant Ought to Know Store Details
Every merchant should be his own efficiency engineer, with a record of the current and past transactions of his business that he can consult at a moments notice, was a statement George D. Wolf's paper on Store Accounts. Mr. Wolf, who is one of the foremost authorities on store accounting in America, was to have spoken at the Merchants' Week meetings this afternoon, but a telegram was received this morning saying that he could not be here. He sent his paper however and it was read by H. C. Talbot of the extension division.
"The basis of scientific management is the accounting department," says Mr. Wolf. "A retail business should have the same information
from its bookkeeping department, that the large jobbing houses get. A number of large universities of the country have made a careful study of ways and means to bring to the retailer assistance of a nature that will enable him to utilize his bookkeeping and convert what is now dead expense into an item of real productive value.
"Taking too many things for granted is the fault of the average retailer. He fails to analyze the business from the dollar and cent standpoint. It is not sufficient that he know the result of his business for the year as a whole. One department's profits might be covering a deficit elsewhere. He should know his business on a departmental basis, and until this is done his store is not on the highest basis of efficiency.
"To accomplish this desirable end does not require an elaborate accounting system. It means just the reverse, a simple method of recording daily transactions as they occur; it means the systematic arrangement of the business so that the merchant can make sure that he wants to pass before him when he wants it. Each department must be operated and controlled as a unit."
"A merchant can not succeed with a man planning his business from day to day."
Young Ladies
Who enjoy the comfort of English walking shoes--Right now you can get two pairs for a very little more than the regular price of one,at
Fischer's Surplus Stock Sale
BeSure of the Location
1st door north of
Dicks' Drug Store
Every Merchant His Own Efficiency Man
One special lot of new English styles Shoes and Oxfordst-tan, gunmetal and white nubuck all sizes--regular price $5.50 and $5.00, priced special at this sale. $3.45
One special lot of new English lasts--Shoes and Oxfords in tan, black or white all sizes—regular price $4.50 and $4.00, priced special at this sale $2.45
Many other equally attractive prices on Ladies' and Men's high grade footwear. Remember this is a sale of Fischer's surplus stock, and you know Fischer's Shoes are good shoes.
Eternal vigilance as the price of successful retailing, was the text of a lecture delivered today at
Fischer's Shoe Sale
745 Mass. St.
Albert White in charge
The Slit Scarf-
Something a little different in a neckwear novelty—in both bow and four-in-hand.
Four Bits
Johnson & Carl
Your Panama
Should be
The "Joncarl"—
a distinctive shape in a young man's panama made like every well dressed Young Man wants his hat made with a full oval crown and mush room brim—
Our price $5 Its worth six.
JOHNSON & CARL
Merchants' Week at the University of Kansas, by J. C. Walker, of the educational department of the Burroughs Adding Machine company of Detroit, Mich. Mr. Walker is one of the seven experts on store accounts of merchandising in Kansas in the University's special course for retailers, now in session.
Mr. Walker dwell particularly on the importance of knowing exactly the value of goods in stock. This information is especially necessary he said, in determining the necessary of insurance to be carried out the charge of additional stock, the expenses of credit, and adjusting losses by fire.
"Every retail merchant should know seven facts about his business," declared Mr. Walker, "and he should know them all the time. They are; Total sales, money due from customers, money owed, money in bank and drawer, value of goods in stock, penses and profits; properly classified and always avail-able to him, analyze his business from every angle, and proceed on facts, not guesswork. And these seven facts may be obtained with a very small expenditure of time and money.
"Every dollar you take in may be considered divided into three parts; seventy-five cents to pay the cost of the goods, eighteen cents for expenses, and seven cents profit. Constant effort to reduce the eighteen cents expenses will add to the seven cents profit. Facts at hand bearing upon these three parts of every dollar taken in are of vital interest."
Tomorrow's Program
THURSDAY, MAY 7.
Salesmanship
J. S. Knox, The Knox School of Applied Salesmanship, Des Moines, Iowa - Salesmanship.
W. J. Pilkington, The Merchant's Trade Journal, Des Moines, Iowa—The Human Element in the Distribution of Merchandise.
Heury S. Bunting. The Novelty
Method of Simulating Business
Method of Simulating Business
H. L. Drake. The Sheldon School,
Chicago, ill.-Business Building
Wm. G. Howse, The Johnston &
Arianna Company, Wichita
Salesmanship.
E. R. Moses, The E. R. Moses Mercantile Company, Great Bend-How
G. H. Forsee, Industrial Commissioner, The Commercial Club of Kansas City-Elements of Salesmanship.
TIGER AND JAYHAWK TO PLAY TWO GAMES
Missouri and Kansas Will Cross Bats Today and Tomorrow
The baseball team from Missouri will meet the Kansas team on McCook field this afternoon. The Tigers arrived today.
The Kansans had a light practice yesterday afternoon and are prepared to give the Missourians their bishop. Bishop probably will pitch for K. U.
The line-up: Sommers c.; Wandel, rf; Smee, cf.; DeLongy, 2b; Painter, 3b; Chinney, If.; Van der Vries, sp; Sauroll, 1b; Bishop, p.
SIGS WIN FROM PHI DELTS
Defeated Team Made Costly Errors and Couldn't Hit
The Sigma Chis took the Phi Diels into camp at Woodland Park, yesterday afternoon, 13 to 2. The Phi Diels made costly errors and could have ruined Carl Wilson and Screw Kingsbury, Coolidge's work at short featured.
R. H. E.
201 460—13 12 3
100 001—2 3 11
Batteries, Wilson, Kingsbury, and Smith; Lyman, Berger and Blair.
Instructor to Yale
C. C. Roberts, an instructor in the department of chemistry, was elected to an assistance in the department of chemistry at Yale University for next year. Mr. Roberts received notice of his election yesterday.
A free lecture on Christian Science will be given in Fraser Hall this afternoon at 4:30 o'clock. The speaker of the afternoon is Bickell Young, C. S. B., member of the Board of Lectureship of the Mother Church, of Christ Scientist, Boston, Mass. The public is cordially invited.
To Speak on Christian Science
Send the Daily Kansan home.
We are getting the baseball scores every evening for the students. Get your cigars and ball supplies at
CARROLL'S
Students' Headquarters for 35 Years.
709 Mass, St. Phone 607
MISSOURI vs KANSAS---BASEBALL
WEDNESDAY and THURSDAY, MAY 6th and 7th
Games Called 3:40 o'clock
-Tickets 50 cents; Grand Stand Cushion Seats 15c
Last Games Home Schedule