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Wednesday, September 27, 1972
University Daily Kansan
1. 1 2018.06.25 2019.07.03
Grilling Courses at Hamburger U. Spice Up Management Training
By CHUCK POTTER Kansan Staff Writer
Hamburger University will, churn out 1,100 graduates in 1972, all experts at the three-minute speed of the man manager of McDonald's, finished the 38-course program at Hamburger U. last year and says
"I've got my Bachelor's Degree in Hamburgberger, and I wouldn't be what it is today," he said. "I also got a minor in french fries."
Hamburger University is the
official name for the McDonald's Inc. management-trainee program in EK Grove, MD. The school was founded in 1961 to train future McDonald's of technology and management.
THE NINE-DAY program covers 36 courses in business marketing, retail management, public relations and the art of grilling a hamburger. Courses include steaks, diments, the grill, ice machines and other facilities common to a McDonald's franchise.
Teletype to Assist Law Enforcement
The teletepwriter now in use can transmit and receive messages at 75 words per minute, but the new machine, an I.B.M. machine, can carry messages at 6,000 words per minute, Newman said.
The Lawrence Police Department will be able to communicate with other law enforcement agencies available to do now, beginning in January, according to Berner Lawrence police lieutenant.
NEWMAN SAID three-one-day training sessions conducted by I.B.M. personnel would be held for police telemetry operators in the City of New York December to get them acquainted with the I.B.M. 3270. He said the ASR 28 would be made available to make a way for the new machine.
The added speed will be due to a new telewitterware the police department is scheduled to receive in November. Newman will replace the ASR 28 telewitterware the police are now using.
"We will have direct access to water stations and access police stations in Wichita, Emporia, Salina and Topeka," Newman said.
Newman said the new machine would enable the Lawrence
police to communicate with law enforcement agencies in 49 states in less than three minutes. It would also enable Lawrence police to communicate with the Mounted Mounted Police, he said.
THE POLICE DEPARTMENT, Newman said, is switching to the new system because the Kansas Highway Patrol is switching to it and the Lawrence is putting to be on the same system.
The cost of operating the new equipment will be limited to less than $130 a month, he said. The police department is presently handling the ASR 28 from the Bell Telephone Co. according to Newman.
The cost of the new system is $17,837.31. The City of Lawrence will pay for one-quarter of the cost and the Law Enforcement Assistance program, a state program that provides funds for law enforcement agencies, will pay the remainder, Newman said.
The I.B.M. 3270's components include a keyboard, television screen and tape recorder. The screen will probably be placed into two parts, Newman said, one for sending messages at 600 characters and the other for receiving messages at 600 characters per second. The screen has a capacity of 1,200 characters.
"We went to class from 8 o'clock in the morning until 8 in the evening." said Moran.
"We got an hour for lunch every day, at which time we of course ate hamburgers.
"If anyone had tried eating lunch at the Colonel's he would have been hung in effigy."
Moran was an assistant manager, at McDonald's for a year before attending Hamburger U.
"THE OWNER of the franchise pays for your transportation, lodging, and tuition, so he has to have a lot of faith in you."
"They have quite a layout there," said Moran. "It's not a big place for carpeting, it's just a fantastic place. You can get to be a manager without going there, but the corporation frowns on it. All of us know this."
"I feel like I'm one of McDonald's best managers, and Hamburger University was a big factor. It makes things 100 per cent better." My training is definitely reflected in our revenue
"Our franchise is outstelling other hamburger establishments in Lawrence, but I personally believe another manager could come in here and hasn't gone to U. and not do as well as I have."
MEDONALD'S, the largest hamburger chain in the world, expects to gross $1 billion in 1972. It has become the largest food server, behind the Army, Navy, and Kentucky Fried Chicken. McDonald's claims to have sold 10 billion hamburgers since he opened in Des Plaines, IA, in 1958.
Other hamburger chains approach trainee programs diffrent ways, but Chef manager, went through Burger Chef's program seven years ago, when the fast-fooed chef began beginning its incredible growth.
"Our program was pretty basic then," he said, "and it involved mostly high school courses in business. But we were a much younger company at that time, and we had to manually and tell us how it use it."
OUR PROGRAM is much more sophisticated now. It's even more explicit than Me-
Donald's. They use a lot of audio-
computer software to completely simulated store at our center in Indianapolis, and they take you over everything in it.
"It isn't called anything cute like Hamburger University, but you learn a lot anyway."
All Burger Chef franchises are owned by General Foods, Inc., which purchased the chain three and a half years ago.
Rogers said the requirements for entering Burger Chef's two-week program are much more difficult than they were seven years ago.
"BACK IN those days, all you needed was enough money to invest in the franchise, about $30,000. If you had that kind of money, they figured you couldn't be too illiterate, so they would have invested. The initial investment has tripled since 1986, however.
Robers believes their frisbee is theirs and he's doing pretty well co-parentatively. After all, they're a 2,000-unit chain, and we only have one.
"They can afford all the money they need and they use it like a weapon. They spent more money last year on advertising than one of their customers."
"mCDONALD'S buys all of their supplies uniformly. If they should change the brand of ketchup all their franchises use, it would knen trot cent off the company they dropped."
Beryl Johnson, manager of Burger Hut, says his store is not part of the national Burger Hut chain.
"We're just using the name independently. They haven't given us any trouble about the name," Johnson said. "Johnson has been through the trainee program of a smaller chain in San Antonio, Texas. His knowledge and his knowledge has been gained through practical experience.
Johnson agreed that competing with McDonald's can be tough. He said he sometimes just to make money. We have to fight for our values.
No matter what era . . . class of '32 or '72 . . . we've got the threads to fit you out in tasteful good fashion. Stop in and look over this fall's collection. It's great!
traditional wear for men
There are only 2 $ \frac{1}{2} $ days left
before Itzhak Perlman stops time with his violin.
It is an Extraordinary experience. And for FREE yet!
Itzhak Perlman, violinist
Hoch Auditorium
8:20 p.m.
Friday, September 29
FREE
... With A Group Called RED DOG.
WED., OCT. 4th -1972
TWO PERFORMANCES, 7 p.m. and 10 p.m.
RED DOG INN-642 Mass. St.
TICKETS ON SALE AT:
HICKENS
ADVANCED Red Dog Office-21th & Main
Pace & Theatre - 24th & Main
$3.00 Admission
RED DOG BOX OFFICE
ALL Tickets General Admission
NIGHT OF PERFORMANCE
LAWRENCE, KANSAS
All Black Oak albums only $2.99 at KIEF'S Records in the Mall
P
Black Oak Arkansas