University Daily Kansan, October 5, 1981
Page 3
that ted in area
Editors optimistic about papers' role
Kansas editors and reporters converged on the Kansas Union Saturday to discuss the future of the newspaper in a diminishing market.
The William Allen White School of Journalism's Editors' Day, an annual event that attracted about 200 journalists to the University for a series of presentations on the state of journalism today.
"Daily newspapers are the still best product dollar for dollar that put out," said John Hohenberg, former Gannett professional-investigator and professor of journalism and professor of journalism at the University of Florida.
Hohenberg participated in a panel discussion with four former and one present Gannett professional about the problems facing newspapers.
"Change, after all," Hohenberg said, "is the first law of journalism. We shouldn't be frightened by it."
ALSO PARTICIPATING in the discussion were Robert Samsot, metropolitan editor of the Kansas City Times; Tom Ehlen, editor of the Fort Scott Tribune; Dick Reid, assistant to the editor of the Mining Journal; and Jeff Gannet professional, Lawrence Jollion II, a free lawyer.
The Gannett professional-in-
residence program is sponsored by
the Gannetts Foundation of Rochester,
N.Y. Professionals return to
newspapers after their sabbatical at
the University.
Newspapers need to increase vigorous coverage of local news, set
high journalistic standards for all newspaper personnel and "stop a trend that is resulting in sluggish news coverage," Reed said.
All panel members agreed that newspapers would survive, but that they would have to improve com-ference to public press public confidence in newspapers.
Also during Editors' Day, editors and participants heard a presentation by John Guenther, KU professor of curriculum and instruction, about using the newspaper as a classroom tool.
Guenther said the newspaper made learning more relevant and provided students with a great deal of real-world experience in their reading and writing abilities.
FOUR KANSAS newspapers already have programs that bring the newspaper into classrooms: The Wichita Eagle-Beacon, Topeka Capital Journal, Salina Journal and Hutchinson News. All four papers employ full- or part-time staff with teachers and co-workers with teachers to show them the benefits of the newspapers in education, he said.
The editors also inducted John Boyer, late editor of the Scott City News Chronicle into the Kansas Newspaper Hall of Fame.
Before his death in 1972, Boyer worked more than 40 years in Scott City journalism. He was also past president of the Kansas Press Association.
Free shoes go to several KU athletes
By EILEEN MARKEY Staff Reporter
Colleges receive promotional equipment
Large manufacturers of sports equipment typically bestow an array of promotional equipment on big-name colleges, and according to a Nike representative, KU athletes are in on the game.
"We have a team sale arrangement with KU's track team," Tim Remn, promotional representative for Nike headquarters, said last week.
"You get one pair of shoes for every one you buy, and there are certain individual athletes who receive shoes free," Rehn said.
Deon Hogan, who broke the 400-meter world indoor record last year, said Nike had given him shoes and equipment since he was in high school.
"I started in high school, and they talked to my coach about the details," Hogan said. "All transactions went through the coach and the school."
Hogan said that the procedure was the hagan at the University of Kansas and that other track men who received it included Mike Ricks and Mark Hansen.
"Converse has a deal where we buy a certain number of shoes, and they give us a pair free," Mike Hill, KU's equipment manager said. "But where
KU'S ASSISTANT track coach, Roger Bowen, said KU received discount costs and free shoes for several athletes.
Although the KU football team does get a minimal discount from Converse,
"We use Nike shoes because they are the best on the market," he said.
you get the big promotions is at bowl games."
Craig Lewan, student equipment head manager, agreed.
"For boy! games and things like that, I've heard that Nike will give the top 15 schools 100 pairs of free shoes," LevaR they "they don't even have to wear them."
LEVRA SAID that Addidas and Spotbilt also promote football shoes, but those manufacturers had not contacted Kansas.
Rem said that Nike gave promotions to schools that had helped them resell equipment.
"We work with only 25 football schools," Renn said. When we started to design football shoes, those colleges that helped develop our shoes automatically became a part of the program.
Renn said school such as Notre Dame and St. John'soma helped develop their foot shoes.
"They still give us continual evaluations," Renn said. "That's one of the benefits of providing them with the shoes.
"If you've got equipment managers and trainers who will go out of their way to keep track of data, it makes it easier to help them with the tasks they help us improve our shoes."
Renn said that Nike sponsored thousands of high school, college and post graduate runners by providing running shoes, clothing and travel expenses.
"The advantages clearly outweigh the expense," Renn said.
NIKE BEGINS WORKING with young ratters at the high school level and continues to support them through college, Renn said.
The advantage to staying with an athlete for a long period of time, Renn said, was that he eventually became comfortable with the quality of Nike equipment and was able to be most convenient of their program when he developed "superstar" status.
Reem said his company did not pardonize an athlete's eligibility, or his arm injury.
"Everything we do is within NCAA guidelines." Remn said.
STEVE MORGAN, an NCAA enforcement representative, said promos were common and that companies are often required to name schools to wear their equipment.
"You get these shoe wars, and all the manufacturers consider it a plum to sponsor a big-name team," Morgan said. "I like it does it on a widescale basis."
Morgan said promotional tactics did not violate NCAA rules as long as certain guidelines were followed.
"If Nike says it wants to give its shoes to a team or a certain athlete, then it must give them to the athletic department first," Morgan said.
"But if Nike picks out a certain athlete personally and pulls him aside to give him free shoes, then that's a no-oo."
ACCORDING TO RENN, Nikel also sponsors athletes who are studying postgraduate work and competing in sports. He advises that students however, the promos mean big money.
"We give a large number of postgraduate scholarships to world-class runners," Renn said. "How can you expect someone to go to law school, work to pay his way and train to compete with Eastern European runners who get everything handed to them?"
Renn said Nike also co-sponsors hundreds of running events and road races across the country to endorse its shoes.
Burglar's stole more than $4,000 worth of merchandise from Sears Roebuck & Co., 939 Iway St., late Friday night or early Monday. Lawrence police said yesterday.
On the record
Police said 16 color television sets and one microwave oven were stolen after the burglar broke a glass pane in the door. There are no suspects in the door.
AN ARMED ROBBER came up behind an Elgin, Ill., man in Centennial
Park, southwest of Sixth and Iowa streets, early Friday morning and demanded that the man give the robber all his money, police said.
Police said the victim, Larry J. Morton, turned around and hit the robber. The robber, in turn, hit Morton and check and chest and then pulled a knife.
Give up the fight, Morton gave the Rubber $50 worth of traveler's checks, put them on his shirt.
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Look for it all in Ampersand, distributed in the next issue of your college newspaper.
Ampersand brings you a special eight page feature section, Around the Campus, from the editors of Modern Photography. This how-to guide to photography covers everything from buying a camera and perfecting your exposures to use of trick filters and camera care and maintenance.
of An American Werewolf in London, Animal House, and The Blues Brothers. Talk with TV's finest — Hill & Renko from NBC's new hit, HillStreets Blues. Laugh
Meet the Pretenders, Devo,the hot young director
with former Saturday Nigel Live comedians. Franken & Davis, Discover
with former Saturday Night Live
great bargains in Ampersand's brand new National Classified Section. Don't miss special offers from Time/ Life and free samples from Chaps™ cologne.
And that's not all
NATIONAL SPINNING & WEAVING WEEK OCTOBER 5-11, 1981 YARN BARP ACTIVITIES
OCTOBER 5-11, 1981
YARN BARN ACTIVITIES
Weaving Demonstration 1 1 am/12 pm
Spinning Demonstration 3 2 pm/4 pm (Monday - Friday)
Special Demonstrations 1 1 pm/2 pm
Monday: wool preparation for spinning
Tuesday: card weaving
Wednesday: inkle loom weaving
Thursday: braiding
Friday: rigid heddle weaving
Saturday Events
Spinning and Weaving all day!!
11 am/12 pm Natural Dyes
1 pm/4 pm Sheep EXHIBITION with sheep shearing (2:30 pm)
Register in the store during our special week for a $25.00 gift certificate (to be drawn at noon on Sat. Oct. 10). We also have crazy daily contests so stop by and help us celebrate!
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292 BARN AVE
730 MASSACHUSETTS
PO. BOX 334
LAWRENCE, KANSAS 66044
913-842-4333