THE UNIVERSITY DAILY KANSAN
Vol. XXII.
Advertising Great Field for Student, Says E. Pearson
Its Use Is Increasing Year by Year as Business Becomes More Complex
"I believe there is a great field for the young man and woman in advertising." Earle Pearson, educational director of the Associated Advertising Clubs of the World, said in speaking to the advertising students this morning. "We need men and women of imagination, of gift of expression, habits of research and analysis, deterence of what we know and the spirit of great service. No great art was ever developed without sacrifice."
"Yet we say that advertising has had by far its greatest development in the last 25 years, and it is a apparent that it is just beginning to fill the void." I have no impression of public because it has taken on an element of service value to the buyer.
"I in our association we are stressing the need for accuracy. It isn't enough to be truthful. It takes a lot of effort and a hard handling a large number of commodities to be strictly accurate. I don't care how sinere his intentions may be it is not as easy as one might imagine, but absolutely accurate in advertising."
Mr. Pearson spoke at the Lawrence Chamber of Commerce luncheon on noon day. Advertising is one of the greatest forces in business today, he brought out. As the plan of distribution becomes increasingly complex with the development of our civilization, advertising must be used with greater and greater effectiveness and intelligence. When we learn to think of ourselves as members of service to the buyer, we will improve quality and its service value.
No. 193
Mr. Pearson told of the work of the Associated Advertising, which since the convention in London, a year ago has spread out into the countries of the United South Africa, through out the British and French countries to organize new clubs in Latin America
"Constantine said, I found Rome brick by brick and brick left in a city of the great commercial capital of the great advertising men of the present day, who has seen advertising develop in this twenty-five year period期年. We found advertising bunkers in the city."
Stringent Ruling Is Made Time Limit Placed on Farewell Parties This Year
Mr. Pearson is returning from one of the association conventions at Houston, Texas. He was in Kansas to join a group to go to Koppa tomorrow.
A date ruling was made at a Pan-Hellenic meeting held Monday afternoon whereby all women shall be in their houses at 2:45 a.m., m. and shall remain there until 6:00 a.m., m. during the onions on which few carefull parties are being held. The 6 o'clock ruling was agreed upon by the reporters, but Mr. Goranus, the Houseman, dew of women, had announced the 2:45 limit.
Further announcements were made concerning the dating and party rules during the finals, between the finals and the championship, and for the summer session. On Wednesday, Thursday, Monday and Tuesday of final week the closing hour was announced as 10:30; on Friday, 11:00; on Saturday and Sunday, 10 o'clock.
Between the end of final week and commencement the closing hour will be 11 o'clock. During the summer session there will be no date rule, but if any group wishes to give a party it must be authorized. During the summer the closing hour for the houses will be 11:00 p. m.
There will be a meeting of the Mena Student Council on Friday morning, June 5 at 11:00 a.m. m. All matters pertaining to discipline should be brought before the council at that time. Boh Hill, secretary.
The deadline for dates,
changes in address, and other
material for the "K" book
must be in the hands of the
editor not later than June 1.
Rush Lawless, editor.
FOUR PAGES
C. S. Corbett to Leave for Dutch East Indies
C. S. Corbett, associate professor of the department of geology, will leave the University at the completion of this year's work to take a position as chief geologist in the Dutch East Indies for the Standard Oil company of New Jersey. Headquarters are at Batavia, Java.
Professor Corbett has been here at the University for three years. He expects to sail from New York about mid-April. He will be in Paris, before sailing for Bavaria.
Professor Engel's Laboratory Method Extensively Used
Teachers and Psychologists Endorse New Manner of Instruction
UNIVERSITY OF KANSAS, LAWRENCE, KANSAS, TUESDAY, MAY 26, 1925
Instruction
The state text book committee has notified Prof. E. F. Engel that his laboratory method books for beginning German have been adopted for the teaching of beginning German in the high schools of Kansas. These books had been approved in 1915 and were being used in a range of German high schools when German students accounted of the way in 1918.
German is now beginning to come back in the high schools and Profesor Engel believes that the librarian interest in the language has used the method in his own beginning classes for 20 years with very satisfaction results. Articles on the method have appeared in modern language journals in this country and in Germany. While studying in the United States, Professor Engel received from Professor Wurdt the well known psychologist, a letter making favorable comment upon the diagram which is used to explain the psychological aspects of the method, and Professor Victor, at that time in Germany, who was teaching language teaching, discussed the method with Professor Engel and gave it his hearty endorsement.
The distinctive feature of the method as explained by Professor Engel is that the materials of the class are written down by the students in specially designed curatables, installments of grammar idioms and phrases, are presented to the class in accordance with correct pedagogical and psychological principles. These materials are written down by the students in specially designed curatables, installments of grammar idioms and phrases, are presented to the class in accordance with correct pedagogical and psychological principles. This original composition constitutes the laboratory part of the class period, which is a double period, and is done under the immediate supervision of the teacher, but the final version is almost twice that covered by the other method.
Auto Race Trials Start
Large Entry List to Compete at Indianapolis
The qualifying time trials for the big 560-mile motor car race at In diamonds to be held Memorial day will start today. The drivers are required to make an average of 80 points and be able to be eligible to enter the race.
A large entry list is in this year and changes for a new track record and chances to win the race. For the race is Tommy King, twice winner of the big event, Ralph D Palma, winner of the 1915 event, and I. Corum, last year's winning奖
Other noted delivery entered are
De Paola, Antonne Moore,
Bench star, Bennett Hill, Jerry Wor-
nell, Eric Cartoon and Harden
wenger.
Kappa Phi Alpha Rents House for Next Year
Kappa Phi Alpha, a fraternity composed of students who are working their way through the University, has rented the home of Mrs. P. B. Crooks, at 1131 Tennessee street, for occupancy Sept. 1. The house has 14 rooms and a sleeping porch and will house 28 hays.
Ralph C. John, Ge., Morry Putter,
C27 and Lee C. 26, have been appointed as a committee on post-
scholarship for the summer; was the town this summer for work
that may be available for students
during the school year.
Norwegian Capital Fears Misfortune Has Beset Fliers
Zero Weather and Storm Cause of Belief That Air Vikings Were Forced Down.
Olo, May 26.—That some misfortune had befallen Captain Raoul Aumunden, Lincoln Ellsworth and their air vikings was the fear beseet by all the capital today as no zaws of the polar Xerres arrived up to early foreborn.
(United Press)
This potent misfortune did not necessarily mean that the explorers had met death. But, with zero weather reported from Spitzerbach and storms brewing above the Arctic circle there was today a genuine fear that permafrost exposition has been forced down and was unable to get into the air near.
In this case, it meant that they would be compelled to set out on skis for the nearest Greenland point, several hundred miles from the pole. Such a venture would be fraught with tremendous dangers. The expedition would have required a month and they can be augmented United States naval dirigible Shenan
But, at the best, such a hike is a gamble. With unusual luck, the fliers might get back to a point where they could be picked up by rescuers. However, the general populace is hefty and not afraid of the jungle about the fate of the hikien.
Learned scientists and polar explorers still continued predicting that Amundsen and his mates would find their way back to the base at King's bay, Spitbergen. They argue that on his south pole venture he had braved about making observations from his own time, verifying his position and noting facts of scientific importance.
Washington, May 26—Sentiments for the ultimate dispatch of the United States naval dirigible Shenandah or Los Angeles to the Arctic to search for the Amundone expedition wily in official quarters here 'oday.
developments include: A statement by a White House spokesman that President Coolidge favored the use of all practical and possible means to delay an embargoing clairvoying party if it finally appears necessary; a declaration by Secretary of the Navy Wilbur that while no official consideration was being considered, he agreed to grant nirrhsips, he personally was giving much thought to the project.
Sorority to Be Installed
'hi Chi Theta Grants Charter to Phi Theta
Doctor Lindley to Deliver Commencement Speeches
Phi Chi Theta, women's national professional economics sorority, has granted a charter to Phi Theta, local economics sorority.
This will be the Lambda chapter, and will be installed sometime during commencement week, by Katherine L. Kile of Chicago. About three weeks ago, she attended the same time in other state universities throughout the country.
At present there is a total of 15 chapters of the national sorority. The local chapter was organized heracely in the year. Present plans are to take charge of the vocational guidance work of W. S. G, A. next year.
A movement is on foot to establish chess and checkers as a minor sport at Minnesota University.
Officers elected were: Frances Greenleaf, president; Mildred Lamb, vice president; Iva James, secretary-treasurer. Other members are, Josephine McLeod, Lucille Guise, Winifred Carlton and Carlson Uhl Ampler.
Chancellor E. H. Lindley will deliver two addresses for commencement exercises next week. On June 3 he will speak to the graduating students of the Northeast high school at Kansas City, Mo. At the commencement exercises of the teachers' College of Kansas City, Mo. he will present the address. These exercises are to be held in the auditorium of Westport high school of Kansas City on June 4.
--discussion Will Cover Phases of Modern Problems in Reference to Christ
Topeka, May 26.—Former Governor nor Jonathan Mankan, Davis will go to tribunal 4 on a charge of accepting complying with the state announced today. Davis was recently acquitted of a charge of complying to accept a bribe for the parole of Walter Grundy. In the trial, Mr. Kasson, his son, Russell are jointly charged.
VARIABLE FUNCTIONS
Wire Flashes
New York, May 25.—No news of the Amundsen-Ellsworth polar airlift expedition has been received here, the North American Newspaper Alliance announced through the United Press at noon today.
Washington, May 28—Names and addresses of income tax payers who paid more than $100,000 last year have been compiled by several companies and put in book form for sale to stock salesmen as lists of "prospects," the treasury department has been informed.
Chicago, May 25—Under a volley of shots fired into a dense crowd in the downtown district, three bandits today escaped with $100,000 worth of firearms. They also took from a jewelry store as they prepared to start the day's business.
R. O. T. C.Members to Report for Duty at Camps June 12
K. U. Will Send 48 Students to Fortress Monroe and Fort Snelling
The University of Michigan includes "barnyard golf" in its intra-mural games.
Forty-eight students of the R. O.
T. C, from the University of Kansas
will report June 12 for six weeks'
duty at two government training
camps. About half of those men go
to Fortress Monroe, Vir., and the rest will be stationed at Ft. Snelling,
Minn.
"These six weeks of camp on anything but drudgery for the stu dept," said Sergent A. D'Ambra, a physical education director it as an outing. Social activities, dancing, movies, and athletes are provided for by the government, without expense to the boys. Transition camps and back is also provided."
The men going to Fort. Monroe will be taken on week-end trips to Washington, D. C., New York City and Yorktown. They will see the navy yard at Norfolk, the Newport News submarine base, and the largest aviation field in the country at Langley.
--discussion Will Cover Phases of Modern Problems in Reference to Christ
Although the men stationed at Fort Snelling, just between St. Paul and Minneapolis, will not see so many points of interest, they will have the same amusements, and to the lakes in large trucks to swim.
Those who are going to Fortress Moore: Harold R. Alley, Freeman C. Bacon, Wiley O. Bacon, Walter T. Meyers, Robert A. Brown, E. Rinsow, John L. Gregory, G. Hill, Clarence A. Johnson, George W. Knox, Chester E. Kohn, George V Leonard, Joseph E. McMullen, Stephen S. McKee, Warren C. Powers, Frederick F. Schungel, William R. Shattuck, Paul E. Sigg, Kenneth L. Sinons, Stephen A. Singleton, Elmore W. Snyder, Peter D. Snyder, W. Waggoness and Ronald R. Walker.
The men to be stationed at Fort Snelling are: Charles H. Adams, John R. Botford, George B. Coffin, William K. Crane, Russo A. Harding, Robert W. Greenberg, Heavey, James A. Jarbone, Harold F. Kanute, Henry A. Klepm, Ray E. Lawrence, Arlus H. Lorg, Oliver H. Lloyd, Robert H. Patterson, William L. Patterson, Chesley J. Posey, Harold R. Proscott, Eventus R. Redding-Burdick, William M. Secoled, William A. Ramble, Rajel E. Wwatt, William H. Wells.
Those seniors who want additional senior programs may get them tomorrow by calling Eldon Haley, chairman of the senior invitation committee, or Walter Herzog at the business
An order for 150 leather programs has been made and a number of them have not been sold.
...
Students to Earn Credits in Zoology at Camp Olympus
Biology Courses Offered as College Subjects July 27-Aug. 27 in Field
Prof. W. J. Baumgartner, of the department of zoology, has made arrangements whereby credits earned for work taken at Camp Olympus, at the entrance of Estes Park, may be residence credits in the intensive.
Professor Baumgartner, with a group of about twenty-five students, will leave Lawrence about July 16 for the camp. The two courses offered by Professor Baumgartner, one for freshmen and sophomore students in general field zoology, and a course in special problem work for more advanced students will begin on August 27, until August 27. At least four hours credit will be given for this period of work.
The camp is a trench of the Colorado State Teacher's College, under the direct management of the Extension Division. The courses offered during the summer are those which take place in the classroom study. Courses in landscape painting, nature study, field geography, ornithology, botany, forestry and zoology are included in the schedule for this summer. Numerous trips into the mountains and through the valleys are also offered. The expenses have been kept at a minimum, a charge of $2.00 a day being made for board and room. The tuition fee is $8 and a cover cost for the short auto trip from the campus to $3 a week is made. The school offices on June 4 and closes on Sept. 8.
The instructors have been chosen from teacher's colleges in every section of the United States. Prof. A. E. Shirling, A. B. '12, will be in charge of work in botany, forestry and nature study.
The camp offers not only an ideal place for special study, but an opportunity for a real vacation along the coast. The camp gives students who do not wish to study can speed any amount of time desired in rest and recreation, in the midst of the invigorating life of the mountains. This summer school work may make the necessary arrangements for reservations through Professor Bangartgur.
Naval Planes May Search
Explorer's Party to be Rescured
(United Press)
Washington, May 28—United States naval airplanes with the MacMillan Arctic Expedition will search for Roald Amundsen and his party this summer if it develops their expedition has met with grief.
Inquiry at the Navy Department and the National Geographic society, urgers of the expedition, brought to the attention of three amphibian planes accompanying the expedition would inquestionably be sent to securve the polar wastes for the intrepid Norwegian and they are not heard from before then.
Such being the case, Amundsen and his party would not have to spend the year trekking across the ice to the northern tip of Greenland and the nearby islands their planes crashed. The planes are scheduled to arrive at Euh, the Greenland base, the latter of July, by immediately setting for the pale, a location able to locate the eagleers within a very few days, it is believed.
Estes Park Delegates to Give Dinner Friday
Registered delegates to the W. Y.
C. A.-Y. M. C. A. convention which
will be held at Estes Park, Colo.
Aug. 27 to Sept. 1, will give a din-
cear at the Colonial tea room, at 1
b.m. Friday, May 29.
At this time the plans for reading to be done in connection with the summer conference will be perfected, and the delegates will get acquainted. There will also be some discussion of vocabulary and grammar will arise at the summer conference.
Educators Meet Seniors Who Apply for Position
S. H. Stark, principal of the Ei
Einingham Community, High school
was a visitor at the University Sat-
urday. His chief business was to
it interview prospective teachers and
identially he was looking for a place
of residence while attending summer
session.
Supt. Ira Bright, of the Leavenworth high school, who will be one of the instructors in the department of education during the first term of summer session, was at the University Friday.
Christian Endeavorers Will Conduct Meetings This Summer in Park
The Lawrence Union Christian Reeveer will conduct a series of meetings in the city park on Sunday for community preceding the regular church services.
The first meeting will be June 14 at 045 p.m. The speaker is W. Rob Carnegie, pastor of the Christian Endeavor Karans Angus of Christian Endeavor. The topic for discussion is "Lender."
The programs will be in the form of discussion groups, debates and pages.
One society will be given charries of the devoteons each Sunday. Some of the tonic to be discussed will be "The Beatitudes," "Christian service in its various phases," and "Missionary work." The chairman of the program committee.
All the young men and women's societies have been invited, although only a few have joined. These meetings will be held through June and July, and by August 31.
Residence Changes to Be Made by Organizations
Fraternities Will Move
Several fraternities and societies' yan to be in different houses next year. The Chi Omegaes will move into their new house this fall. The Delta Sigma Lambda brought by the Delta SigmaLambda, who now live at 1247 Ohio.
The Phi Omega Pis will be in the Gamma Phi Beta house. The Gamma Phi are incuded as to where they will be. The Kaupa Eta Kappa, electrical engineering fraternity, is moving to I231 Orcad.
The Delta Chi will be in their old hours next winter, until the new house is available a year from next fall. The Theta Tau have purchased the old Phi Delta Theta house.
More Students Dance
Varsity Manager Expects Profi
of $1600 for Year
More people attended the varsity lacrosse this year than ever before in the history of the dances. Over $1000 profit is expected this year. Veteran Kouney, varsity舞者 Mr. Men's Student Council, said today.
The complete balancing of the accounts will not be finished for several days, he said, but a safe approximation is $1000. The biggest single dances in the history of the game were the one worn by your Kenney said. At the dance in Robinson gymnastics following the homecoming football games with the University of Nebraska, over 750 persons were on the floor when the ticket sale was discontinued at 10:33 p.m. The dance in the evening of May after the Oklahoma game was another record-breaker, Kenny said.
More than twenty-five varsity dances were held during the school year and five of these were doubleheaders. The $1600 profit will be divided between the Women's Student Association and the Men's Council.
The variety dance manager considers the increasing attendance at the dances a strong reason for pro-
the new Union building.
In the person of a 10 year old student Oglebore University in Georgia has perhaps the youngest university student in the country.
Graduating Class Will Be Largest in K.U.'s History
Many New Ideas Feature
Exercises This Year;
First Program
Thursday
According to U. G. Mitchell, chairman of the committee of the 150 annual commencement of the University of Kannas, all plans have been completed and everything is in readiness for the program which will start with the commencement rectal by the students of the School of First Arts Thursday evening in January. This year includes over seven hundred students and is the largest in the history of the school.
One of the newest and probably one of the most entertaining features of the exercises will be the gymnismum on Friday night. "First a 'Minute' is a one-act play by Louis N. Parker; the second, a burlesque by George Bernard Shaw, Allen Cranft, head of the department of speech and dramatic art, play the leading role in each play.
Among the interesting features included in the program this year will be the exercises to be held in Memorial stadium at 7:30 p. m., Monday and the ground breaking in preparation for the new Union building, Monday afternoon. The program will include an address by Dr. Stratton D. Brooks, president of the University Board of Trustees by the University hand and the conferring of degree by Chancellor E. H. Lindey.
"Fare-Up-Well," a new processional march written by J. C. McCenies, director of the University band, will be played for the first time as the 768 graduates march from the Administration building to the stadium. The march is dedicated to those leaving the University.
Although the commitment exercises will be on a much larger scale, and more elaborate than in previous years, the program has been so carefully arranged to assemble the visitors and guests delightful entertainment throughout the entire day.
The University campus has been undergoing a general cleanup during the last week in preparation for commencement. Workmates have been engaged in cutting the grass, trimming the shrubbery, and painting
The seven students who will receive their degree of Bachelor of Science in Business, have the honor of being the first class to be graduated from the S-bool of Business in the history of the University.
The degree to be received by the students this year are as follows:
College of Literal Arts (A, B and B. S. in Medicine) 443; School of Education, 20; School of Engineering, 60; School of Pharmacy, School of Business (this year), School of Nursing (this year), Arts (degrees and certificates), 60; School of Medicine (M. D. and certificate of nursing), 42; Masters of Arts and Masters of Sciences, 88; Doctors of Philosophy, 4, Total, 763.
Chicago U. President Dies
Operation Fatal to Dr. Ernest Dewitt Burton
(United Press)
Chicago, May 28 - President Eugene Dewitt Burton of the University of Chicago, died here today from complications following an operation for cancer of the intestines. He was 69 years old.
President Burton took a sudden turn for the worse shortly after midnight, when peritoneitis developed. Two operations had been performed and the patient might be saved. The first occurred a month ago and the second was performed May 19, just a week before death occurred. After the first operation, Doctor Burton recovered completely. A relapse took place in a forktight, however, and the second operation removed the obstruction. Doctor Burton took over the presidency a little more than two years
Fire did $15,000 damage to the Beta Theta Pi house at Iowa University recently.