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THE UNIVERSITY DAILY KANSAS
WEDNESDAY, MAY 14, 1924
of Gustafson's 20 YEARS IN BUSINESS Birthday Jewelry Release
Diverging From the Benten Path Uprooting all Precedents
You De The Judge
We are making it the Greatest Sale of quality jewelry ever held in Lawrence, Kans. A gigantic underpriced merchandising release. A store wide sale embracing every article in this very select stock of Diamonds, Watches, Platinum and Gold Jewelry, Sterlingware, Silver Plate and Sheffield ware. All marked at greatly lowered prices. Reductions of One-fourth, One-third and One-half from our regular modest selling price. You are privileged to have purchases set aside at sale prices until wanted, upon a small deposit. Sale starts Thursday, May 15 at 10 o'clock. Come! The first big sale event this store has ever attempted. Our energy is concentrated on this out of the ordinary event.
SALE STARTS
Thursday
May 15th
AT 10 OCLOCK
FREE!
To the first fifty people entering our store on the opening day of our Birthday jewelry Release, May 15, will receive a valuable gift. Don't fail to come. Doors open at 10:00clock.
Diamonds, Precious Gemset Pieces, Watches and Gold Jewelry, Sterlingware—All Gustafson's Quality at Greatly Reduced Prices for our Birthday Release
SPECIAL!
CUFF LINKS—One tray of assorted links, in Solid Gold, Gold Filled, Sterling Silver, plain and engraved patterns valued to $4.50.
CZECHO-SLOVAKIA — 1 group imported Neck Beads, in all the wanted shades ... 95c
DELTAH.
NAVARRE,
RICHELIEU.
LA TAUSCA
PEARLS
24 inch Indestructible, wonderful lustre
beads, $10.00 value, white gold clasp ** $ 3.45**
24 inch Indestructible, genuine dia clasp,
14 K. Gold, $12.50 value ** $ 5.95**
24 inch Deltan permanent finish White Gold
dia clasp, $20.00 value ** $ 9.75**
30 inch Deltan permanent finish Gold Clasp
boxed in blue Velur Jewel case, $35.00 ** $16.50**
30 inch Deltan pearls perfect by matched
White Gold dia clamp, $40.00 value,
30 pre-drilled holes ** $22.50**
30 inch Deltan Pearl, 18 K. dia clasp,
beautifully cased, $60.00 value ** $27.50**
Gustafson's Birthday Jewelry Specials
Waldenar Chain Sets $2.95
up to ... $1.86
$10.00 La Valtiers, solid gold
... $2.95
$9.00 Camco Brooches $2.95
$13.00 Cigarette Cases, sterling ... $7.50
$10.00 Vanity Cases, sterling ... $4.95
$10.00 Mesh Bags ... $4.95
One lot of blue white perfect cut and color gems, 18 K.
White Gold mountings, regular $52.50, now ... $31.50
One Blue White, very brilliant stone, in hand carved mounting,
regular $70.00 value, Sale Price ... $52.50
One only, Blue White Gem in 18 K. White gold, engraved
mounting, regular $116, now ... $82.50
$9.00 Bird Carver Sets $4.50
$20.00 Table Spoons $15.00
$16.00 Forks ... $8.00
$10.00 Teapounds ... $5.00
$5.00 Pie Server ... $2.50
$7.00 Berry Spoons ... $3.50
$4.00 Sugar Shells ... $2.50
$3.00 Cream Ladles ... $1.50
odd patterns of sterling
silver, to be closed out at 50
cents on the dollar.
Thousands of Dollars worth of beautiful stones, ranging in price from $100 to $750, at very attractive price cuts.
LADIES' STONE SET RINGS
one tray Ladies' Set Rings,
in Solid Gold, green and yellow gold mountings, single stone and clusters,
up to $8.00 values, while they last
$1.75
Gustafson Birthday Specials
SPECIAL!
COMPACTS—Enamel Gun Metal and Silver Plate, chased and engraved patterns, $2.00 values 95c
Sterling Silver Flat Ware
GRUEN WATCHES
Elgin 12 size, 20 year case, plain or engraved, $20.00 value... $13.75
Waltham 12 size, 25 year plain or engraved case, $35.00 value... $24.50
17 jewel Elgin, 12 size, white or green, plain or engraved, $43.00, sale price... $32.50
Hamilton 19 Jewel Railroad grade in 25 year case $65.00 standard price, now... $42.50
G. M. Wheeler Elgin, Streamline watch, regular standard selling price, $75.00, sale price... $49.50
The Most Beautiful Watch in America
White Gold, plain or engraved, 25 year case, with fine jewelled movement, $16.50 value ... $ 9.75
16 Jewel Tenoure or Cushion, 25 year case, regular $20.00 value ... $12.75
Finely jeweled Greun watch in engraved 25 year case, regular $25.00 ... $17.50
$50.00 Elign, 15-jewels in 14 K. Gold case, regular standard price ... $35.00
Belas White Gold, 18 K. Rectangular, $50.00 regular ... $36.50
15-jewel Octagon Watch Sterling case, beautifully engraved, $35.00 value ... $22.50
SILVERWARE
COMMUNITY AND YOUREX BRANDS
THE FINEST TABLE SILVER MADE
UNLIMITED GUARANTEE
GUSTAFSON'S PRICE SPECIALS
26-piece chest of Community Tudor plate in Buffet Chest,
consists of 6 knives, 6 forks, 6 dessert spoons, 6 tea cups,
1 butter knife, 1 sugar shell,
$14.00 value ... $10.50
26-piece Bird of Paradise and other patterns in Community
Table Silver, regular $31.75, per set,
now ... $21.50
26-piece Sterling "Trianon" pattern in heavy weight silk,
beautifully cased, $85.00 value,
now ... $62.50
$5.00 Book Ends $2.50
$5.00 Kandle Sticks $2.50
$5.00 Nut Bowls $2.50
$11.00 Silver Smoker Set $5.50
$9.00 Polychrome Mirrors $4.50
$7.00 Polychrome Bonnet Mirrors $3.50
$5.00 Candle Sticks $2.50
$8.00 Cigarette Trays $4.00
AMERICA'S FINEST IVORYWARE
SPECIAL
BIG BEN Alarm Clocks
-Standard selling price,
$3.50, Sale Price .. $2.65
1 Duberry pattern, encrusted set complete 15 pieces in fine silk,
lined leatherette case, regular $75, Our Birthday selling
price
$37.50
$19.00 set complete in fine case
$8.50
1 only, 3-piece in leather case, $17.00 set, our price
$8.50
$15.00 Mirrors in all shapes
$7.50
$9.00 trays
$4.50
Come fill out your sets now while the sale is on, at
½ the regular price.
BABY RINGS—A wonderful assortment of rings in plain stone Diamond set, your choice of any ring in the store 65c