Page 8 University Daily Kansan, February 12, 1982 New York researchers say chocolate may actually cause feelings of love By TOM HUTTON Staff Reporter Chocolate, the traditional gift of lovers on Valentine's Day, may actually cause feelings of love and not just happiness according to two New York researchers. The researchers, Donald Klein and Michael Liebwitz, both New York psychanalysts, believe there may be a connection between love and a substance found in chocolate. The connection, a natural chemical named phenylethamine, is found both in chocolate and in the brain. This chemical, similar to an amphetamine, is produced in the brain by emotions of love, the researchers said recently. This substance is also found in large amounts in chocolate. LAWRENCE AREA merchants and wholesalers are prepared for the onstaught of shoppers looking for lasts gift to boost phenylethamine levels. "We're now noticing an increase in our card and candy sales," Bob Davis, manager of Raney's Drugs downtown store, said. "But as a drugstore, we always expect a lot of last-minute sales." Raney's carries about 50 different kinds of Valentine's Day candy. Davis said dealing with seasonal holidays required foresight. "We sent our request in right after Valentine's Day last year and bought about $3,500 worth last August," Davis said. Candy sales have not been hit by the recession, at least in the Lawrence area, said Ken Abbott, manager of TPCA Inc., a Tapeck candy wholesaler. "We ship supplies to our customers on the basis of what they sold last year, plus a 10 percent increase," Abbott said. HAGMAN'S SUPPLIES more than 1,000 stores in Kansas with candy from Hersey, Brach and Schraft, said Abbott. "We're on the leg end of this business. We supply sweets for the sweets," Abbott said. Hagman is nearly out of its Valentine's day stock for the year, Abbott said. Strategy is a necessary part of the business, he said. "If you don't time things just right as far as supplies go, you can end up on your face." Abbott said. Hagman's began ordering candy for Valentine's Day last spring in May or June, Abbott said. Orders were taken in July and August. Although stores are forced to order several months in advance in preparation for Valentine's Day, the tradition goes back much further, to the Roman Empire and the advent of Christianity. The day was named after St. Valentine, a German priest who performed valiantly in assisting Christians. Helping a Christian in the Roman era was a crime punishable by death and Valentine was beheaded. Legend says that St. Valentine formed a friendship with his jailer's daughter and restored her sight. Before her death, she told to her titlename, "From your Valentine." St. Valentine was beheaded Feb. 14, A.D.270. The beheading of Valentine became part of the pagan celebration of Lupercalia. Lupercalia, a hunting festival and feast, continued for many years until Christianity spread over Rome. The Christians, knowing they could not eradicate the celebration, instead associated it with St. Valentine. The association with the saint did away with the hunting festival and the hunting season. Variety is available Valentine's Day brings out red gifts By BARB EHLI Staff Reporter Trailridge Studios, Apts., Townhouses 2500 W. 6th 843-7333 Valentine's Day is enough to make many people see red. Indeed, a check at some local stores indicates there is a lot of red to be seen. SOME RED gifts for Valentine's Day can be found on campus. Students can buy a singing valentine on the third floor of Bailey Hall. For 50 cents, students from the Music Therapy department deliver a Valentine's song in Lawrence. Song choices are "Three Blind Mice." "O Christmas Tree" and "Big Spender," all adapted for Valentine's Day. soap, plastic heart boxes, X-rated valentines and T-shirts with hearts and a big zig-zag line like a heartbeat. It also looks like paint in the ship of a heart that blinks. The Kansas Union sells red and white stuffed animals. If these don't sound appealing, more tough alternatives are available downstairs. "It's a fun day. We are doing something fun for it," he said. dles, said that for $5, $9 and $13.50, he sold circular wax candles with names put on them by hand. BALLOON-A-GRAM is selling an unusual red and white balloon basket. The basket has helium balloons attached to it with six brightly colored roses and ribbons. The ribbons are red with white hearts, or white with red hearts. Bob Werts, owner of Waxman Can- PENDRAGON SELLS a heart-shaped piece of wood painted as a watermelon that people can use to hold pens, pencils or candles. The Massachusetts Street Delicatessen is adding a little something extra to its dishes, according to Aaron Zee, supervisor. In addition to the sandwiches it sells, candy hearts will be served on neonlies' plates "They are going absolutely crazy," Edward Minton, owner of Balloon-A-Gram. said. One of the most unusual items for sale at Pendragon is a white, heart-shaped frame that holds a glossy black strap and two muskrats in a tender embrace. The Bay Leaf has a set of fire-engine red ceramic dishes with contrasting white hearts, includes a cream bowl with mason jar and bread tray, coffee mug and ashtray. How I Saw At The Living Game DIET CENTER 111 5th Ave Natural! 841 DIET 829 Iowa Holiday Medical Center Many stores are finding themselves overstocked with the red merchandise on Feb. 14, draw close. Some, including the holiday items on sale, already put the holiday items on sale. Footlights sells Ziggy Valentine's MISS STREET DELL 1904 MASSACHUSETTS Valentine Weekend Special Buy Your Valentine A Sausage Sandwich Hot or Mild $1.50 Hot or Mild Offer good No coupons accepted with this offer. now thru Sun., Feb. 14 PLACEMENT OFF CAPRUTH-O'LEARY FEB 18th, 19th TEACH A LESSON IN GOOD WILL PEACE CORPS The Third World needs teachers. So does Peace Corps The sciences, English, vocational skills, education specialties—all are vital needs in over 60 countries which host Peace Corps volunteers. Our teachers serve in many capacities elementary and secondary schools, universities, and trade schools. Even teacher training programs. If you want to help poor people help themself, call Peace Corps. It a lesson you'll never forget. SVA FILMS Selling something? 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