Page 6 University Daily Kansan, January 28, 1982
WIN!A WEEK'SVACATION IN DAYTONA BEACH,FLORIDA.
BUSCH® Beer wants you to spend Spring Break in Daytona Beach. And bring a friend — our treat. We'll pay for your beachfront hotel accommodations, round-trip airfare, and provide ground transportation.
Included in today's issue of this newspaper you'll find a free BUSCH* MOUNTAIN wall paper, complete with all the instructions you'll need to be the first to call with the mystery's solution. Take it out and look at all the parts. This poster shows lots of places where BUSCH Cassidy might be found. Be the first on your campus to answer the question:
Where will BUSCH Cassidy come into view from the far side of the mountain?
A WINNER AT EVERY SCHOOL!
This ad contains the first lines of 9 clue verses which will help you solve the mystery. The remaining lines needed to complete these verses will appear in the next four issues of this paper. Look for them in special 'BUSCH* Cassidy' ads. Cut each line out and paste (or write) it under the appropriate beginning line of each verse to complete the clue. If you're the first person at your college to solve the mystery, and call the toll-number, YOU'RE A WINNER!
WHERE WILL BUSCH*CASSIDY
MAKE HIS APPEARANCE?
On the back of this Mountain's front side BUSCH Cassidy began a long ride Where he'll come into view Is the problem that you Must solve... even though he will hide! Find the answer to this BUSCH Beer Caper Today and weekly in this campus paper One line at a time Gives nine awesome rhymes To help you the options to taper So stare at this mount on your wall And try BUSCH's arrival to call Hoist his beer with your friends Fit the means to the ends Think of everything—no tale is too tall.
Here is your first set of clues. We warn you—this isn't easy. So pour a cold BUSCH® and get started now.
There's a pass on this big hill up left
Will he beachcomb his way into view?
With α powerful thirst for α brew
Will Cassidy show where he be
Will he hazard Fels Falls in a boat?
Will he show up a ridin' the rail?
Will he roll into view on a stage?
Will our hero show skills mountaineering?
The final ad will include a toll-free number for you to call with your answer. Please do not call until you are certain you have solved the mystery.
Will he ride a long log down the hill?
Don't be left out! If your complementary BUSCH® Beer poster is missing, copies may be picked up at your campus newspaper office while supply lasts, or obtained by writing to BUSCH Mountain, P.O. Box 474, Saugatuck Station, Westport, CT 06880.
BUSCH
HEAD FOR THE MOUNTAINS
Anheuser-Busch, Inc., Brewers of BUSCH Beer • St. Louis, Missouri, USA