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University Daily Kansan, November 30, 1981
Season of giving helps Endowment fund-raising drive
By LISA BOLTON Staff Reporter
Knowing that 'tis the season to be jelly, the University of Kansas Endowment Association times one of its annual Greater University Fund meetings to arrive in alumni during the first week of December.
Eighteen percent of the money given to the Endowment Association last fiscal year came in December, but only 12 percent last week. She and Jim Martin, vice president for fund raising, know that people give in response to requests rather than because of Christmas or because of tax considerations.
"Tax considerations are of interest to some people, but not to the most modest giver," Martin said, referring to average Greater University Fund gifts ranging from $5 to $500.
MACKEY SAID, "People primarily give because they're asked. Something has to prompt them, such as a mailing that says,
Endowment Association mailings include a pre-addressed, postage-paid form which the donor can enter in the online form as a check, and drop in the mailbox.
Two mailings and a copy of the stockholder "Annual Report" reach a mailing list of about 80,000 former students each year. Mackey said.
A few additional mailings are targeted, for example, to geology department graduates to request information primarily on the geology department.
A late spring mailing gives those who usually give but who have not yet given that year one more chance to receive. June 30, the end of the fiscal year.
"We've found that once a person has given, he's likely to give again," Mackey said.
She said another giving trend is that, although about half the KU alumni live in the Kansas City area, most of them get the gifts come from outside the state.
"It seems that distance makes the heart grow fond," she said.
She added that the relative size of her hands make palpable motion.
gives his rose along with it handkerchief.
"The $5 gift has turned into a $25
gift." she said.
Martin said that the techniques for rounding up support are different for a large university than for a small college.
"At a smaller college, you generally feel real allegiance for the members of your class. You work
together and play together-you could probably name two-thirds of your classmates." he said.
EACH CLASS elects agents who are in charge of fundraising from among their own classmates, and classes may compete with each other to raise money, he said. The KU School of Law works that way.
Besides arranging for bequests and charitable remainder trusts and approaching wealthy alumni for help financing large-scale projects, the endowment association relies on direct mail campaigns and on an annual long-distance telephone campaign.
"You can point to many things around the campus that have been financed with modest gifts," Martin said, adding that such gifts help keep the Watkins Fund going, for example.
"But it's the biggest gifts that get the attention in the press," he said.
Getting the biggest gifts involves a more personal form of solicitation. For a large-scale project, Endowment Association officials go through their records seeking out wealthy alumni who might have a chance to make an impact. They also have a history of giving to the University, he said.
Representatives of the Endowment Association, the alumni association, the school or department the project is for, and perhaps an appointment to visit the prospective donor in person, Martin said.
"Say you could consider a gift of $1 million," he said. "If you're as comfortable as we think you are, you'll have had opportunities almost weekly to make gifts to some cause." "We're asking for $1 million, you've indicated an interest in us."
MARTIN ATTRIBUTED some of the association's success in raising funds to its accountability to its donors.
"Sources know their money goes where federal money can't go," he said.
He added that much of the Endowment Association's strength comes from an active alumni association. Gifts frequently come in after a chapter meeting in another state.
sure.
"If it weren't for them, we wouldn't be able to do our work," he said.
Martin said that people give in response to, but not because of, solicitations.
"The primary reason people give is a belief that the University is doing a good job," he said. "Much of why people give is because of a fear of being wrong." It rather than because of the appeal of a specific department or program."
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Bowl tickets on sale at Allen Field House
The KU football team landed the bowie berth after its 19-11 victory over the University of Arizona. The game will play at 1 p.m., Dec. 31 at Lepton Field in Birmingham, Ala.
Tickets for the Hall of Fame Bowl, which stacks Kansas against Mississippi State, will be on sale at Allen Field House this week until they sell out, ticket manager Rich Konzem said yesterday.
Konzem said that all seats were reserved and cost $15.
KU was given 10,000 tickets, which went on sale on Nov. 25, while Mississippi, because it is the home team, was given 15,000. Legion Field holds 75,408 people.
"We're hoping that groups going down will get together and order their tuckets," Konzem said. "We're trying to keep our seats together to form a KU section."
Koneem said that the tickets he was
sold from the 10 yard line toward the goal line
"The local people get the better seats," he said. "But we're doing the best we can. We're blocking off a student section and a section for the
Konemer said fans could call in and order tickets by phone using Visa or
Students stay in Lawrence over Christmas break will not be able to take intercession courses, Deanell Tacha, vice chairperson for academic affairs,
"We did a full study right after the intercession last year with all the deans and determined that most of the offerings could be offered more completely during the regular semester," she said.
Intersession courses dropped
Tacha said that intersession enrollment numbers had dropped significantly and in recent years and that the two-week period was not long
enough to sufficiently treat the subject matter.
Fewer students were enrolling in the program because the Christmas holiday period was shortened by a week about two years ago.
"Students just couldn't work it into their schedule," she said. "We are trying to provide the opportunity for disciplines that have to have interim credit because of internships that can't be offered any other time the year."
Robert Senecal, dean of continuing education, said that non-credit interim offerings have also been discontinued.
Shoemakers to America
on campus
OPEN AUDITIONS FOR THE UNIVERSITY DANCE COMPANY will be held at 6 p.m. in 242 Robinson Center.
TODAY
THE KU BRIDGE CLUB will meet at 6:30 p.m. in the Trail Room of the Kansas Union
THE INTERVARSITY CHRISTIAN FELLOWSHIP will meet at 7:30 p.m. in the Regionalist Room of the Kansas Union.
TOMORROW
THE COLLEGE ASSEMBLY will meet at 4 p.m. in the Forum Room of the Union.
THE STOUFFER NEIGHBORHOOD ASSOCIATION will meet at 7 p.m. in the Conference Room of the Satellite Union.
THE TAU SIGMA STUDENT
DANCE CLUB will meet at 7 p.m. in
242 Robinson Center.
THE AD ASTRA L-5 SOCIETY will meet at 7:30 p.m. in Parlor C of the Union.
THE LINGUISTIC COLLOQUY will feature Edward Erazmus, associate professor of linguistics, speaking on "Determining Articulatory Settings," at 7:30 p.m. in 207 Blake Hall.
THE STUDENTS' ANTI-NUCLEAR ALLIANCE will meet at 7:30 p.m. in the International Room of the Union.
THE CAMPUS CHRISTIAN FELLOWSHIP will meet at 7:30 p.m. in Parlors A and B of the Union.
TOM REEL will perform a master's recital on the double bass at 8 p.m. in Swarthout Recital Hall.
THE INTERDENOMINATIONAL DEATH AND DYING SUPPORT GROUP will meet at 8:15 p.m. in the Lawrence Center, 1831 Cresset Road
A NATIVE AMERICAN ARTIST TRADICTIONS FILM, "Maximilian's Journey," will be presented at 8 p.m. in the Main Gallery of the Museum of Anthropology in Spooner Hall.
SUA FILMS
Monday, Nov. 30 High Noon
(1952)
Fred Zinneman's classic Western about a marshal who stands alone against outlaws arriving by the noon train. A legendary limb, with Gary Cooper (who played his role in "Titanic"), Thomas Michael Grace Kelly, written by Carl Foreman (85.min.) W:B:7:30.
Tuesday, Dec. 1
It's a Wonderful Life
One of Frank Capra's best-loved movies, the peerless sentimental Christmas movie that saved from suicide by a friendly angel, is show what this hometown would have been like. The Capra and Robert Ruskin, his screenwriter, could make such a story still more compelling. Travers, Donna Reed, Lionel Barrymore, Grace Gheatre, (1982) & B.W. 7:30. Ghello (1982) & B.W. 7:30.
Unless otherwise noted, all staff will be shown at Woodruff Auditorium in the union. Midnight Movies are $20.00; Ballet is available at the SUA office, Kansas Union, 6th Level; Kansas Union. Information allows smoking or refreshments allowed.
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