Page 8 University Daily Kansan, November 16, 1981
Car dealers face fewer sales
By JOE REBEIN Staff Reporter
The new car salesman stood waiting as a customer entered the showroom.
The customer seemed interested. He checked the interior of the two-door van, and it was unlit. But a look at diabolical crossed his face when he saw the sticker price.
Before the salesman could talk to him, the man abruptly turned and left.
The man experienced what has been dubbed "sticker price syndrome," a phenomenon that is occurring more and more often when a potential buyer encounters a $10,000 price for a new car.
THE EVER-INCREASING price of new cars has been the main reason for the depressed automobile industry, according to a sales manager at a local retailer.
On the average, passenger car prices on the newly released 1982 model cars rose a sharp 4.2 percent, according to a new study. That’s $24 more for a $7,000 car work. That’s $24 more for a $7,000 car work.
"I'd have to say that this is the toughest time the auto industry has seen," Michael Cordova, manager for Landmark Ford Inc., 23rd and Alabama streets, said Friday. "During the early 1970s it was the high price of gas that hurt us; now it's the buying power of the consumer."
domestic automakers prove Cordova's statement.
Recently released figures from the
In the third quarter of 1881, domestic
automakers lost $499 million. Last month was no better for the Big Three
automakers. Ford Motor Co., General Motors Corp. and Chrysler Corp. sales
declined 26 percent from October 1880.
"Look on the streets and see all of the wrecks people are driving," Cordova said. "A lot of people just aren't buying new cars right now."
The sales manager of a local import dealership said the high price of automobiles had cost dealers an important customer—the emotional buyer.
"People are buying cars today strictly out of necessity," said Chris Strong, sales manager of Tony's Import Datum. 2829 Iowa St.
"People used to drive by our showroom and say, 'Oh I have just got to have that car.' They don't do that any more."
One local salesman, however, said the "sticker price syndrome" had not affected his sales.
OTTIS VANN, new car sales manager of Jack Elena, Buck, Oldsmobile and GMC, 2112 W. 29th St. Terrace, said the dealership had sold more of its expensive cars than ever before.
"The economy is in such a disarray that the only people who are buying cars are the ones who are not affected by it—the rich." Vann said.
Vann said people were not buying cars because the cost of necessities—rent, food and gas—was draining away their savings.
"Our smaller cars are sitting on the lot."
"Every time you turn around there is an increase in the cost of living," he said. "That means the common household uses the new car and not buying new cars."
TO COMBAT THE WEAK market, all three dealers are using the rebate system. Some dealers in Lawrence had $1,000 rebates on some of the more expensive models to bring sticker prices below $10,000.
"The rebate is really what is helping us move our inventory," Cordova said. "Some people see the rebate and think it's going to be tomorrow, so they'll buy the car."
Strong said the rebate "gave the customer an outrageous incentive to buy."
Whatever sales method they use, all three dealers agreed that if interest rates would stabilize at about 15 per cent, the new car market would bounce back.
"In today's market we have to sail to a larger percentage of the people who walk in the doors," he said. "There is so much that I can do, and there was a couple of years ago."
"High interest rates don't bother me," Vann said. "They just need to stabilize. It's like the price of gas was a half-price last year, and they worried when it jumped around, but as soon as it stabilized, they started filling their tanks again."
By LISA MASSOTH Staff Reporter
Representatives from the American Association of University Professors met with Gov. John Carlin Friday to try to convince him that the 13 percent faculty salary and the 8 percent salary by the Regents schools is realistic.
AAUP argues for salary increase
"We didn't hear anything different," David Shulenburger, KUAAP president, said. "He didn't give us a figure."
Carlin, who said last week that he did not think 13 percent was possible, remained noncommittal, to the KU chapter president.
However, Shulenburger said he
thought the governor was giving their request some thought.
"I think he's very much interested," he said. "He doesn't have his final budget recommendation in."
Carlin will not make his final recommendation until shortly before the opening of the 1982 legislative session in January, said Mike Swenson, Carlin's assistant press secretary.
"The process is under way now." Swenson said. "We're still in the middle of the budget appeals. Those will be considered in December."
Bill Scott, the state AAUP president, and the AAUP represent many teachers in the schools discussed their legislative objectives for this year with Carlin.
Shulenburger said. The top priority remains the 13 percent faculty salary increase.
The AAUP is undecided about what to do if Carlin does not recommend a 13 percent increase.
"it's premature to say," Shulenburger said. "His recommendation isn't the final word. The legislature has to act."
Shulenburger said Chancellor Gene A. Budig was handling the legislative relations concerning the faculty salary increase.
Budig said yesterday that the administration has been explaining the need for the 13 percent increase to legislators.
"We are continuing to justify the 13 percent with the Legislature in discussions," he said.
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