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Overtones shine through Film exposes sexism in advertisements
By CATHERINE BEHAN Staff Reporter
Women just aren't trying hard enough to make themselves into the perfect woman.
At least that is what advertising tells women, according to a film presented in the Pine Room of the Kansas Union last night.
About 200 people crammed into the room to see the documentary, *Killing Us So Slightly*," sponsored by The Waller Women's Resource Center.
Barbara Ballard, director of the center, said she was very pleased and surprised by the turnout.
About 15 people stayed after the documentary to discuss the problems of sexist advertising.
The group discussed what they thought the film was trying to accomplish, and some people said it was confusing and messes on all the subtle forms of sexism.
One woman said she thought that she had been misinterpreting advertising because she had reactions similar to those shown in the film.
One film segment depicted sexual overtones in advertising and included an advertisement that showed a woman being poured into what could have been interpreted as a suggestively cut baked potato.
The narrator said the picture, with the caption "The Energizer," implied that the bottle was having intercourse with the potato.
Jean Van Harlingen, 1028 Harper St., said, "I thought I was the only one in the world who saw that, so I kept my mouth shut."
Some students criticized the film for showing too much of the bad side of advertising and not enough of the good side.
Ballard said she thought the film succeeded in showing sexist advertising because it made people realize just how much they missed the subliminal suggestions of sexism depicted in advertising.
"You know that film where the gorgeous blonde is saying, 'Take it
off—take it all off!’ Well, the first time I heard that I came running into the room to see what they were taking off,” Ballard said.
“Can you believe it was for shaving cream? I was halfway into the room when I realized I had fallen into the trap they wanted me to.”
She said that one of the best ways to fight this problem was to realize the problem was there.
The center used a picture of a woman with her ankles bound for the fliers it put around campus to advertise the documentary.
"It was subliminal," Ballard said to one man who had not noticed that the woman was in chains. "We all hit him, and we are being manipulated sometimes."
On the record
Burglar stalls a motorcycle and two helmets from Kelings Kwasiak, 3200 Iowa St, between Saturday evening and morning, Lawrence police said yesterday.
Police valued the motorcycle and helmets at $2,710.
Police said there was no sign of forced entry. However, they said they thought the burglar entered through a garage door.
MONDAY AFTERNOON, between 10:30 a.m. and 1 p.m., burglaries forced open the front door of the Corpus Christi Catholic Church, 1201 Jane Drive, and stole a television set and a microwave oven, police said.
Police said the burglaries kicked the door in after loosening it.
Police valued the articles at $1,074.
A KU STUDENT lost $500 worth of
stereo equipment when burglar broke into his car at 1941 Stewart Ave, and unobtolled the system from the dash, police said.
The burglary occurred late Sunday night or Monday morning, police said. There are no suspects in the case.
USING A TIRE TOOL, burglaries forced open a door at 3613 Boulder Court Monday afternoon and stole $453 equipment and jewelry, police said.
Police said they have no suspects in the case.
THEIEVs REMOVED two parking meters from their posts in the 100 block of E. Sixth Street over the weekend, and to the meters. The meters were valued at $300 each.
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There are no suspects, police said.
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