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Monday, September 25, 1989 / University Daily Kansan
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Campaign Kansas relies on alums
By Angela Baughman
Kansan staff writer
Volunteers and alumni have been the cornerstone of success for Campaign Kansas, the University's five-year, $177 million fund-raising drive.
Campaign Kansas, the largest drive in University history, has accrued $125.9 million in 18 months of fund raising.
John Scarife, director of public relations for the campaign, said that approximately 750 volunteers have contributed to the effort and that alumni comprised the highest percentage of donors to the campaign.
"The University of Kansas has active alumni chapter meetings all over the country annually, and those meetings have done a real good job of reaching out and getting a hold of alumni across the country," he said.
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"The Chancellors Club has receipts across the United States every year," he said. "That also gives KU alumni away from Kansas a chance to get together and renew their acquaintance with the University."
Scarfie said the Chancellors Club was the Kansas University Endowment Association's organization for major donors. The 12th annual meeting of the club was Sept. 15 and 16 on the KU campus.
Scarffe said the structure of Campaign Kansas was created by Endowment Association and University staff, who asked Jordan L. Haines, Wichita businessman and KU alumnus, to act as the national campaign chairman.
Campaign structure
CAMPAIGN KANSAS TO BUILD A GREATER UNIVERSITY
"From there, the executive board of the campaign was organized." Scarife said. "The executive board, in conjunction with staff members, then organized the rest of the campaign."
A steering committee of about 35 members and a national council of about 500 members are the other major bodies of the campaign, along with the executive board. The chairmen of the school committees are all members of the steering committee, Scarfe said.
Campaign Kansas' operating costs have not been an issue because of the Endowment Association's long-established income resources, he said.
that we have here, we have been able to pay lots of our operating expenses through those large endowments.
"We have a unique situation here at the Endowment Association." Scarife said. "It's the oldest organization of its type at a state-assisted university. Because of the endowments that have been built through the years and the unrestricted funds
"Back in the 1930s, a benefactress by the name of Elizabeth Watkins gave the Endowment Association 25,000 acres of western Kansas farmland. That nucleus of funds has provided an awful lot of operating funds for the Endowment Association."
Scarffe said mineral and agricultural income came from the land.
Caution used
Fund-raisers for Campaign Kansas have special procedures for approaching potential donors so that they can receive with donation requests, Scaffars said.
"The executive board has a clearance procedure established," Scarfe said. "After a prospect's interests and capabilities are established, a school or a unit can request that they be allowed to approach a particular individual for, say, a professorship or a scholarship fund.
"A proposal is written and that proposal is presented to the potential donor, usually in person, and usually by a volunteer. In the case of a potentially big gift, the Chancellor accompanies the volunteer or an Endowment Association staff member."
In terms of percentages, he said the majority of donors to the campaign were alumni, although other individuals, foundations and corporations contributed as well.
Mark Moore, director of Kansas State University's new five-year, $100 million Essential Edge camp, said staff were still setting organization.
Scarfe said non-alumni donors often gave to the campaign because they were interested in research or other programs KU was involved in. One of them was N.J., whose husband died of a rare disease, was one such donor.
"She read about one of the professors here at KU in National Geographic magazine, and some of the research that he'd been doing related to the disease her husband had," he said. "She gave to the University for that reason."
Reaching Goals
Scarffe said although contributions to the Endowment Association had increased dramatically in the last fiscal year, he had no estimate on when the campaign goal would be reached.
"The campaign still should be over in 1992, and if we reach our goal before that, that would be great," he said. "Contributions have increased the amount over last year. During the last month of this year, $13 million to $17 million range until now, and we've jumped all the way up to $26 million."
Fiscal year 1989 totals were $26.6 million, $9.1 million over fiscal year 1988 totals, Scarfe said.
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