University Daily Kansan / Monday. Aug. 28. 1989
11B
Coupons save money, help local businesses
By Stacy Smith Kansan staff writer
"Plenty of savings for the students," a man said last week as he handed a coupon book to a KU student walking in front of the Kansas Union.
Last semester, Tracy Jones, Dodge City junior, took similar coupon books and threw them, along with others she was handed, into her bag of new books and supplies. When she got home, she unpacked her books and tasted the coupons in her desk drawer. There they stayed all semester.
"If I remember to, I use a few," Jones said.
At the beginning of each semester, students are buried in a flood of coupons when they pay fees. Although some KU students never use any of the coupons they receive, most local merchants agree that the coupons are effective forms of advertising and generate business.
John Botbyl, owner of Pizza Shuttle, 101 W. 23rd St., said he had received hundreds of coupons every week since he began advertising in the Lawrence Book, Campus and Community Saver, and the University of Kansas Student Coupon Book $4 \frac{1}{2}$ years ago.
House of Usher Printing, which is now Pro-Print, 838 Massachusetts St., has been publishing the Lawrence Print for 15 years with increasing success. Don Granham, Pro-Print owner, said 45,000 copies of the book were distributed at the Kansas Union Bookstores, Checkers Foods, Haskell Indian Junior College, Baker University and Pro-Print.
"Coupons in general are popular. They all work really well, but the Lawrence Book is probably the most used." Bothl said.
"If you used it, you could save $500 in the course of a semester." Grantham said. "Obviously it's very successful because we have a high
percentage of repeat advertisers."
Mike Reid, manager of the Kansas Union Bookstores, said that the bookstore has distributed the Lawrence Book for the past eight years in return for free advertising. This fall, the bookstore will distribute 25,000 copies.
The University of Kansas Student
If you used it, you could save $500 in the course of a semester.'
- Don Grantham
Pro-Print owner
Coupon Book, however, was not distributed by the University or the bookstores. College Coupon LTD., a Seattle-based company, has produced coupon books for universities throughout the West and Midwest for 10 years and at KU for three years. Last spring, the company distributed 15,000 copies on campus.
"It's probably one of the most effective things we do," said Jude Rand, president of College Coupon LTD.
Competition with local coupon books, however, such as the Lawrence Book, has become a growing problem for Rand. He said he would probably raise the price of ads in the near future.
Bob Schumm, owner of Schumm Foods and mayor of Lawrence, has advertised in the Lawrence Book for 10 years. This year, Schumm has 17 coupons in the book.
"It's the most effective form of advertising I employ. It's critical to our business for attracting new customers." Schumm said.
Schumm's three restaurants, Buffalo Bob's Smokehouse, 719 Massachusetts St.; Arthur Porter's, 1511 W. 23rd St.; and, Massachusetts Street Deli, 941 Massachusetts St., each receive several thousand coupons every semester, he said.
Linda Lester, co-owner of The Etc.
Shop, 732 Massachusetts St., however, said she stopped advertising in the coupon books nine years ago, because they did not appear to influence sales.
"I think most of the coupon books the kids use for food," Lester said.
milk most of the coupon books the kids like. Lester said. Sam Warden St, Esterbrook, sophomore, said, "After all the pizza ones are gone, I throw them away."
Van Schaffer, manager of Athlete's Foot, 942 Massachusetts St., said the store had been advertising in several of the coupon books for $3½ years. Schaffer said the store received an average of 15 to 20 coupons back a week.
"We've had real good success with the Lawrence Book," he said. "It seems to grow every year for us."
Darryl Franke, Raymore, Mo,
said he used his coupon books on a
regular basis when he was a KU
student two years ago.
"It was either that or starve," Franke said.
SCHOLARSHIP AWARDED: The School of Engineering has awarded its first Presson Scott Shane Memorial Scholarship to Patrick T. Smith, Topkea freshman. Smith, who plans to study architectural engineering, can receive the $4,000 annual scholarship for up to five years. The scholarship will be given one KU
Briefs
student in the school from each undergraduate class every year.
GRADUATES HONORED: The Illuminating Engineering Society of North America has awarded two KU graduates for their entries in the International Illumination Design Awards Program.
J. Michael Parrish, Peoria, Ill.,
won first place for his lighting design for a banquet room of a large corporate headquarters. Parrish is an architectural engineering graduate. Randy Niehaus, Omaha, Neb, received an honorable mention for his lighting design project.
EDUCATION AWARD: A professor of educational psychology and
research received the first School of Education Chancellor's Career Teaching Award.
Nona Tollefson was given the award at convocation ceremonies Aug. 20. The award recognizes faculty members who demonstrate sustained commitment to excellence in teaching.
man, associate professor of social welfare, received the first Chancellor's Professorship for Excellence in Teaching Award during convocation ceremonies Aug. 20.
SOCIAL AWARD: Edith Free
The award recognizes a tenured faculty member in the School of Social Welfare who has demonstrated excellence in teaching.
"I don't want a lot of hype. I just want something I can count on."
Greg Riley University of North Carolina-Class of 1989
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