2B
Monday, Aug. 28, 1989 / University Dalry Kansan
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KJHK creates new logo Campaign kicks off 'sound alternative' image
By Beth Behrens Kansan staff writer
KJHK staff members worked on a new logo this summer to get KU students to turn their radio dials as well as their heads.
Mike Ulin, KJHK station manager, said the change was part of a media campaign to give the station a fresh start.
Ulin said that this fall was his first chance to kick off a campaign as manager because he accepted his position in the middle of the school year.
A compromise reached during the summer allowed KJHK to retain its financing, which left the door open for the campaign in the fall.
"This is the way a radio station should begin a year." Ulin said.
The idea for a promotional campaign began during Spring 1989 after the Student Senate Finance Committee conducted an investigation. The investigation involved unfair hiring practices and conflicts between Senate rules and proposed policies of the School of Journalism, which jeopardized Senate financing of the station, totaling $36,000.
"It is more of a discarding of the past than a creating of a new image," he said. "We haven't changed the programming philosophy."
"We wanted to start with a big promotional push."
The advertising campaign designed by students on the KJHK staff, centers on the new logo.
The logo, designed at the beginning of the summer, was created to consolidate the images used in the past into a marketable form. It includes the call letters, "the sound alternative" slogan, the 90.7 position statement and a three-quarter record.
Lawrence junior and KJHK summer program director, Rob Klotz, said the three-quarter record symbolized the station's policy to leave one-fourth of the airwaves open to new music.
He said the new campaign had generated excitement in the staff.
"I've worked here for three or four years and I've never seen as much interest at the beginning of the semester as I've seen now." Klotz said. "The energy level is really high."
Ulin said that Klotz; Denise Kettler, Spring Hill junior; Jim Petterson, Topeka senior; Bruce Rowley, Wichita junior; and Bill Baethke, LENexa junior, were instrumental in helping to design the campaign, but that the entire summer staff contributed ideas.
Several promotional ideas came from spring classes in the journalism department that used KJHK as a test market and a summer broadcast management seminar, he said.
"I sat down with the summer staff and we worked on a campaign to give us more attention in a positive light," Ulin said.
He said the campaign included distributing bumper stickers and T-shirts, giving away tickets, albums and compact discs, and creating a concert information line. The line, scheduled to begin operation Sept. 5, will inform callers of local concert times and locations.
Despite increases, KU tuition is still a bargain
By Melanie Matthes Kansan staff writer
Although tuition rose at the University of Kansas this fall, KU's tuition remains below the national average for four-year public universities, according to a national survey to be released by the College Board in September.
But to some University officials, this is not all good news.
Tuitions at universities in Kansas are directly related to state funds for higher education, and some say such funds are lacking.
David Ambler, vice chancellor for student affairs, said that the state Legislature determines university
tuitions by the amount of state financing available. Tuition is then set at 25 percent of these funds.
Whether tuition will continue to increase as it has in the past several years depends on the economy of the state, Ambler said.
Mark Tallman, executive director of Associated Students of Kansas, said state funding in Kansas is low
"You often hear the story that tuition at universities is low and students can get a bargain," Tallman said.
"Just the fact that tuition is low doesn't mean that it's a bargain. Tuition is low because funding is low."
Yearly in-state tuition and fees at
KU this year are $1,450, a 6.6 percent increase from last year. Out-of-state tuition and fees are $4,248, a 12 percent increase from last year.
While these increases are in line with the national average, KU's tuition still comes in about 14 percent lower than the national average tuition.
In order for KU to maintain its low cost and high quality reputation, increases in tuition are necessary, Ambler said.
Tallman said that he will continue to support moderate tuition increases as well as a major effort to increase financial aid.
"There is a direct correlation between quality and cost," he said.
Judge asks for jury in Priest suit
The Associated Press
RENO, Nev. — A judge has ruled that a lawsuit may go to trial to determine if any subliminal messages on a heavy metal Judas Priest album led to a suicide pact between two Reno youths.
Washoe District Judge Jerry Whitehead ruled last week that subliminal messages don't enjoy First Amendment rights of freedom of speech because they are aimed at the subconscious.
Whitehead said he found it difficult to accept that any expert could say the suicides were triggered by alleged subliminal messages on the British band's "Stained Class" album. But he said the issue should be decided by a jury.
"The court concludes it must allow the public to decide these important and unique issues after a full hearing and must not interpose its own personal opinions." Whitehead said.
Previously, in similar lawsuits filed across the country, judges have dismissed cases after ruling that even subliminal messages are protected by the First Amendment.
The lawsuit was filed by the families of the two youths — one who died immediately after shooting himself with a shotgun in December 1985 and the other who died three years later from complications of his injuries.
Raymond Belknap, then 17, and James Vance, then 19, shot themselves in a school playground after sharing a 12-pack of beer, smoking marijuana and listening to "Stained Class" in Belknap's bedroom for several hours.
In a deposition taken before he died, Vance said the music convinced them the answer to life was death.
Experts hired by attorneys for the youths' families have submitted reports claiming the subliminal message "do it, do it" can be heard buried in the album recorded by CBS Records in the 1970s.
The defendants, CBS Records and Judas Priest, have strongly denied there were any subliminal messages in the album.
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South End of Memorial Stadium
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- Beach Volleyball
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- Music provided by V-100's
- Music provided by V Dan Ballard and Kim Thomas
- Airline Tickets-
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