University Daily Kansan / Wednesday Aug. 23, 1989
110
KJHK promotional blitz woos KU audience
KANSAN file photo
by Bryan Swan Kansan staff writer
The KJHK building.
After last year's upheavals at KJHK, the station's returning staff is preparing to make a run at the top spot in the ratings among KU students!
Many staff members spent their summer vacations working on promotional projects designed to propel the organization's brand, mind and care of the student body.
"We'll be having lots of concert ticket giveaways," said Mike Ulin, Olathe graduate student and KJHK station manager. "There will be a big push with the new logo. There will also be new bumper stickers and signs. We want students to listen to us and give us a try."
York," Rowley said. "We've been getting a lot of attention lately from
Bruce Rowley, Wichita senior and KJKH program director, said the station's promotional blitz is designed to overcome its lack of recognition and negative feedback from students who have never listened to the station's programs. He said the station's 100-watt transmitter imposes certain limitations on what KJKH can do, but the station's reputation among mainstream music listeners causes problems, too.
"A lot of students envision a station that plays unlistenable trash all the time," Rowley said. "In fact, if they listen now they'll find we play more new, accessible music. I think we can expand our niche here."
about twice a week. Hopefully, they'll start routing bands through here."
"If people would tone in a couple of hours and actually listen, we'd have a lot more listeners. They'd be surprised at the size of a lot stuff out there they like."
in an attempt to promote KJHK among major record companies and bring more of the big labels' bands to the Lawrence area, Rowley attended a week-long seminar this summer in New York.
"We did a lot of good in New
Two other projects aimed at increasing the station's audience will
by Charles Higginson Special to the Kansan
For many in the University community, the physical appearance of the KU campus is an important aspect of life here. University employees involved in the maintenance of the campus landscape emphasize consistency, continuity and harmony with nature as their basic guidelines.
"We've tried to look at the campus as a continuing element of what the University of Kansas is," said Greg Wade, university administrator. "It recognizes an alumnium is kind of important."
Landscape carves out KU image
Wade said the design of the campus for many years had relied on basic elements,
BERTMIC
such as concrete sidewalks, hedges and green spaces.
Wade distinguished between a campus environment and other environments, such as cities or retirement communities.
"Our image has been pretty well established by our topography and our location, and we've tried to let the landscape just support that," he said. "It's a great advantage to have the highest point in the Lawrence area as our home, but it means we have lots of steps, and it's hard to park people."
Ulin can be encouraged by recent ratings that place KJHK third in radio stations listened to in Lawrence. Ratings for the station's news and jazz programs have gone up seven and six points, respectively. KJHK also is consulted by two trade journals to determine the current top 35 college albums.
"Specifically, you have to pay attention to things like ease of access for people," he said. "You tend to focus on a pedestrian environment, a pollution-free environment, a
"As we gain notoriety in the Midwest, more people will be coming in," Rowley said. "Record companies will start showing up in person instead of just calling on the phone. It's a big compliment."
be initiated this semester.
Currently there are 150 students working at KJHK. Because there are 49 DJ's, Ulin plans to give each a single three to four hour shift a week. Some of the DJ's will be in training so they will be experienced by spring semester. Ulin said that this is designed to make semester transitions less of a hassle.
One is a newsletter that will be distributed on campus and possibly in record stores and clubs. The newsletter will provide students with news, record reviews and a top 35 album chart.
"All our DJ's are students," Ulm said. "They are responsible for picking music out of a playlist we develop. They must also do public service announcements, legal ID's of the station and at the top of each hour, toss the program up to the news staff."
quieter environment than you would find acceptable in a city, say.
"We seek to have things as quiet, pleasant, well-located and attractive as we can make them."
The other project is a new 24-hour concert information phone line, 864-LIVE, which will be updated every week to local and area concert information
Ullin said that despite all the recent changes and frantic preparation for the new semester, one thing remained the same: KJHK was still a laboratory for students interested in broadcasting.
Wade said most of the trees on campus were hybrid derivatives of native trees. Crab apples, hawthorns and other flowering trees are exceptions.
"You have to remember that 120 years ago this was a pretty bald, open environment." Wade said. "It's not an area that would naturally have large stands of trombone on it."
Jim Mathes, assistant director of facilities operations for landscape maintenance, said balance was the key word in keeping the campus looking good.
"We're dealing with living subjects, so we've got to treat them as such," Mathes said. "We sort of feel we're trying to balance Mother Nature."
the main campus lawns are composed of several kinds of planted grasses. West Campus lawns are mostly native grasses. The soil, use, exposure and drainage of particular areas determine what grass grows best. Mathes said.
He said the department treats lawn diseases by eliminating the dampness that encourages them.
"We generally just try to alter the environment rather than using fungicides," he said. "We may have to thin out hedges and trees to get air through."
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