Friday, February 16, 1979
University Daily Kansan
As the beer goes down, cost goes up
By TOM ZIND Staff Reporter
Times may be getting tougher for the die-hard beer drinker.
According to a number of Lawrence retail liquor store owners, the cost of a six-pack of the brew will probably be less than $15.
"We might possibly see an increase in the price of beer
Burtis Burns, burner Burns
Retail Logic 1971, W. 340 St.
18th Ave.
In the past year, most breweries have raised their beer prices, and this has resulted in higher prices for beer at the retail level.
John Lawson, vice president of administration and personnel for Lapeka Inc., a Topeka Coors beer distributor, said yesterday that most breweries increased their prices about $5\frac{1}{2}$ percent each time.
Dan Cummings, manager of Hakes Liquor Store, 112 Iowa St., agreed that prices probably would go up again.
"IM SURE all the beers will go up in price." Cum-
pany prices of the wines will or browns raise its价
sales of the wines will follow.
Schlitz Brewing Co. and Olympia Brewing Co. raised
Gary Albert, vice president of Midwest Distributing Co. in Kansas City, Kan., a Miller beer distributor, said that he was happy with the company's response.
Alteri said Miller raised its prices to wholesalers on June 1 and then again on Feb. 1. He said both increases
their prices in January and Miller Brewing Co. raised its prices on Feb. 1.
Cliff McDonald, owner of McDonald Beverage Inc., East 9th St. a, Budweiser wholesaler, said Budweiser last raised its prices on Aug. 21. Previously, prices had been $18.75, but he said both prices were about 25 cents a case.
AT LEAST one liquor store owner in Lawrence was not sure that hee prices would continue to rise.
Bill Underwood, owner of Underwood's Retail Liquors, 1215 W. 6th St., said it was hard to predict the future.
"There's just no way to tell for sure," Underwood said. "It's silly to second guess, so I wouldn't anticipate
John Webb, manager of Jon T. Green Retail Liquor,
800 W. Street, New York, Breeding Co. had initiated
a new program offering prices of office liquor.
Webb said Miller was the fastest growing brewery in the nation.
Webb attributed the price increase in part to Miller's need to expand its facilities to meet the increasing demand. He also said rising freight and labor costs contributed to price jumps.
"Usually those who raise their prices first are those who penetrate the market best," Webb said.
ACCORDING TO Fortune magazine, both Anheuser-Busch and Miller are spending $1 billion each for expansion.
Alteri agreed with Webb that Miller started the increases last year.
"As I recall Miller was the first one to raise its prices last year," he said.
Burns also said that Miller was leading most other domestic beers in price increases.
Burns said with Miller increasing its prices, other breweries probably would follow suit.
"It might be that other companies are watching Miller to see how price increases are affecting their sales," Burns said. "If they see Miller getting away with it, they might continue to raise their prices also."
Liquors, 1906 Massachusetts St., said other breweries undoubtedly would follow competitors' price increases.
WILLFRED EUDALY, manager of Skillet's Retail
Other area distributors also said Coors and Budweiser would probably raise their prices soon.
"You'll soon see Buddweiser, Schlitz and Coors
they're ready. They'll probably say, If Miller
can't do as we can."
McDonald said wholesalers usually raise their prices to retailers only after a brewery does.
McDonald said that recently there had been a 7 per cent increase in rail freight costs.
"We don't raise our prices unless breweries increase the price of beer." We usually increased labor and freight costs.
SOME RETAILERS speculated that if beer prices continued to increase, demand might fall off.
"I think people will stop buying it as much if prices keep up going," Buras said. "The harder stuff is not too expensive."
schneider retail
liquor store
featuring
discontinued
and
overstocked
wines we
are
forced
to
move out
1610 w. 23rd
843-3212
Gary Emerson, sales manager for Cooke Sales Inc., a beer distributor in Kansas City, Kan., said rising beer prices
"I've heard of a lot of long-time Budweiser drinkers having switched to lower priced brands because of the prices."
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Friday & Saturday,
February 16 & 17
DON'T LOOK NOW
(1974)
CABARET (1872)
Dir. Nicholas Roeg, with Donald
Dir. Nicholas Roeg, with Donald
by the jury of the Supreme Court,
who made "the man who fell to Earth" and "Performance"
$30 & $30 Sat. 7-9
Dir. Robert Fosee; with Liza Minnelli, Michael York, Joel Grey, Marisa Williams, Aaron Kass, and others for Awards, including Best Picture, Best Actress, Best Supporting Actor.
Midnight Movie A BOY AND HIS DOG
Dir. L.Q. Jones, with Don Johnson,
Suzanne Bainton, Jason Ackman, At-
lanta's T.J. Scott. The year is the
year 2024. PLUS: The space epic of
"Hardware Wars," a parody of
Tuesday, February 20 BONNIE & CLYDE
All films M-R shown in Woodruff Aud. at 7:30 unless otherwise noted. $1.00 admission
(1967)
Weekend shows also in Woodruff at 3:30, 7:00, 9:30 or 12 midnight unless other noted. $1.50 admission.
Dr Arthur Penn; with Warren Beaty, Fay Duneau, Gek Hammack, Ian McKellan and the important films of the 60s, this film launched the controversy on excess material.
Wednesday, February 21
Pasolini:
THE DECAMERON
Dir. Pier Paolo Pasolini, with Franco Citti, Pier Paolo Pasolini. Bawdy tales of sex based on Boccaccio's stories, italy/subtitles.
Dir. Halle Gerima. Set in contemporary Ethiopia, "Harvest" tells the story of a pessent family's struggle or surmount it with the promise of a wealthy landowner. "...a truly African reality presented in a truly African cinematic style." - 5th Annual Black Film Festival, Ethiopia/ubiholals葬. PLEASE NOTE; Mr. Gerima will be available for comments following the film.
Thursday, February 22
HARVEST: 3000 YEARS
sua films
Midnight Movie
The year is 2024...
Fri. & Sat. Feb. 16 & 17
12:00
Woodruff Auditorium
$1.50
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