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University Daily Kansan Wednesday, Mar. 2. 1960
Women Buy for Self Reward
NEW YORK — (UPI) — This will come as no surprise to the man who foots the bills. One sales expert says a lot of feminine buying is for self-reward.
"Reward for what?" Howard M. Cowee, vice president of marketing for a lingerie manufacturer and a former professor of marketing at New York University, said, "Well, then call it self-indulgence."
Cowee released the results of a study he and regional managers did in 103 stores across the country. The managers talked with sales personnel and unearthed some interesting buying patterns.
Psychological Factors
Psychological factors rather than need are the motivation of 60 per cent of yearly purchases.
More Americans are buying discretionary items not when required, but when they're in the mood.
Most females today believe they're entitled to the best.
In an interview, Cowee talked of
Men Too Want Luxury
the "splurge market" in which the notion that foreign cars, swimming pools and mink coats are the exclusive right of the rich is as out-moded as the bustle.
Our high level of national income is responsible partly for this new extravagance, said Cowee. Snob appeal is a factor.
"Like the man who buys monogrammed ties or shirts," he said. "Or a sports car. Or moves from hi-fi on to stereo. Or, the woman who wants mink to line a coat instead of wearing the fur on the outside. Or, one who buys jewelled or fur-trimmed sweaters. She has helped to make the boutiques—where higher priced, specialty items are featured—a big business for stores."
"We're extravagance prone, thank goodness," said Cowee. "Some economists would quarrel with me, but I think it is healthy. The more we spend for goods, the more we produce."
Pinnings Announced by Houses
Welty-Gilles
Kay Welty, Shawnee sophomore,
recently was pinned to Scott Gilles.
Prairie Village junior.
Miss Welty is a member of Gamma Phi Beta sorority and Gilles is a member of Alpha Tau Omega fraternity.
* *
States-Kuiken
Pi Beta Phi sorority has announced the pinning of Dana States,
Dodge City, junior, to Ben Kuiken,
Topeka junior.
Kuiken is a member of Phi Delta Theta fraternity.
Mitchell-Ottt
Acacia fraternity has announced the pinning of its president, Keith M. Ott, Kingfisher, Okla, senior to Noreen Mitchell, a second year student in nurses training at St. Luke's Hospital in Kansas City, Mo.
MODEL-MISS SARAH WALKER Delta Gamma
You're always smart in Lady Manhattan. The shirt in multi-striped drip-dry cotton. The skirt in cotton chino with multi-striped belt. Sizes 10 to 16.
Pi Kapna Alpha
Beta Gamma chapter of Pi Kappa Alpha fraternity has announced the initiation of the following;
... On the Hill ..
Arthur L. Van Houten, Pittsburg senior; Harold L. Rogler, Wichita senior; Herman W. Mast, Lawrence freshman; Darrel E. Burri, Bushong junior;丹摩 L. Patton, Wichita junior; L. Patrick Piggott, Kansas City, Mo., sophomore; Ralph B. Praeger, Pratt freshman; Owen L. Sherwin, Topeka junior and Carl A. Butell, Baldwin freshman.
Mast was honor initiate.
Carruth Hall
Carruth Hall recently elected offi-
fiers
Those elected were Darryl Roberts, Wichita junior, president; Michael Noland, Kansas City, Kan., junior, vice president; John Guth, Iola sophomore, treasurer; Fred Hearn, Kansas City, Mo., junior, secretary.
Dennis Brown, South Haven junior, social chairman; Gary Hindman, Neodosha sophomore, food chairman, and Ed Poort, Topeka senior, intramural chairman.
The Alpha Tau Omega fraternity pledge class recently was host to the pledge class of Kappa Alpha Theta sorority at an hour dance.
Alpha Tau Omega
Mrs. John Skie and Mrs. Ralph Rosebrough were chaperones.
Sigma Chi
Richard Keeler, Prairie Village freshman, has been elected president of the Sigma Chi pledge class for the spring semester.
Other officers are Michael Gradinger, Halstead, vice president; Floyd McHenry, Newton, secretary-treasurer; Gerald Kepner, Wichita, social chairman; David Norris, Winfield, intramural chairman, and JohnKrizer, Bartlesville, Okla., rush chairman. All are freshman.
Chi Omega
Chi Omega sorority and Sigma Alpha Epsilon fraternity had coffee and doughnuts at the chapter house recently.
Chaperones were Mrs. Wanda Dick-Peddie and Mrs. H. W. Jenkins.
* *
Templin Hall
John Myers, Hiawatha sophomore, recently was elected president of Templin Hall.
Other officers are George Meyers, Oak Park, Ill., freshman, vice president; Alan Reed, Leavenworth, secretary, and Theodore Hess, Shawnee, treasurer, sophomores.
Pi Beta Phi
Dana States, Dodge City junior has been elected president of Phi Beta Phi sorority.
Other officers are Barbara Hodgson, Lawrence senior, vice president; Judith Bowles, Iola sophmore, corresponding secretary; Mary Gay Dillingham, Salina junior, recording secretary; Betty McClure, Wichita junior, pledge trainer.
Mary McKnight, Alma junior, scholarship chairman; Marcia Casey, Hutchinson sophomore, rush chairman; Nancy Haskin Olathe junior, treasurer; Susie Gaskins, social chairman; Jean Challinor, house manager, both Kansas City, Mo., juniors.
Cynthia Lackie, Kansas City, Mo,
sophomore, publicity chairman, and
Mary Bennett, Independence, Mo,
junior, song leader.