"When I was in graduate school, I wanted to make sure I'd get to use what I was learning. That's why I went into marketing at IBM," says John Houlihan.
John earned his MBA in 1966. He now sells IBM computers to mutual funds, banks and other financial institutions.
"It's a management consulting job," he says "The reason is, computers affect nearly every area of a business. I get involved with a customer's accounting, finance, and marketing. Which means I have to know something about each of these areas. So I'm constantly using the broad scope of knowledge I picked up in graduate school."
Working at the top
Another management consulting aspect of John's job is the level of people he deals with. "Most of the time," he says, "I work with vice-
presidents and the data processing manager. But I also have to deal with the president because he's often the only one who can give final approval.
"And when you're working with people on that level, you need the management tools you get in graduate school. If a customer starts talking about a regression analysis, I can stay with him. Or, I might get involved in a linear programming study to determine the optimum stock mix for a portfolio. Believe me, getting an MBA was worth the extra effort."
Marketing is only one of several areas for MBA's at IBM. Others include finance and engineering. MBA's in finance can work in Financial Planning, Financial Analysis Accounting, Pricing and Business Policy Development, and Information Systems. In
Career areas for MBA's
engineering, MBA's work mainly in industrial engineering and manufacturing.
Whatever area you choose, we think you'll agree with John: "Getting my MBA was worth the extra effort."
Visit your placement office
Sign up at your placement office for an interview with IBM. Or send a letter or resume to Irv Pfeiffer, IBM, Dept.C, 100 South Wacker Drive, Chicago Illinois 60606.
ON CAMPUS OCT. 29,30
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