Page 12 University Daily Kansan Thursday. Feb. 12, 1959 St. Valentine's Day Takes Men on a Financial Ride By Saundra Hayn Pity the financially struggling student. Valentine's Day has descended upon him. The beleaguered male is almost jailed because his fee payment check bounces and then . . . Saturday night. Surely someone will take pity on the lad, some fair lass who can believe that material expressions of devotion are unnecessary. If she won't, what will the poor guy do? Several alternatives come to mind. If the lad doesn't wish to feel cheap, he can stay at home Saturday evening and watch Perry Comecroon to the millions of fans viewing the special Valentine show. Next, the gentleman can forget females and go out with the boys. plav a little poker or pitch, but he would probably lose his pittance anyway. The third, and most feasible idea is for the boy to tell his date of the joy he experienced while talking by long distance telephone to his dear mother wishing her a Happy Valentine's Day. Naturally the girl would sense the financial embarrassment that prevented him from taking her to a movie and presenting her with a bauble to boot. His pauper status might even provoke a sympathetic affection on her part. This last idea would work if it weren't for the creative genius of American businessmen. These are the men who make it difficult to say "tastes good" without seeming like a television commercial. These are the same men who have provided the American public with Christmas decorations at Thanksgiving and St. Valentine's Day cards two weeks after Christmas. There is an unending supply of "little gift items for that special someone" on the market today. These items are plastically priced and will fit anyone's budget—"Mr. Average," "Sir Galahad," or "Boy-back-home." When buying for the little treasure, one should think how fat the candy manufacturers are growing. In wild generosity they threw that heart-shaped box in for free. One should always remember the children in China when paying the florist for flowers that will last about three days. The male might note all the shiny Cadillacs that whiz by as he selects a card. The jeweler from which he bought the heart-shaped necklace is probably driving it. Although the flowers will last only three days, the candy 10 to 20 minutes depending upon the number of girls living in the house, and the necklace until the chain turns the girl's neck green, there is a good chance he will receive a flicker of gratitude. Maybe the girl realizes the sacrifice and appreciates her man's effort. If so, she will probably adore him, or think fondly of him. Either wav, she will be sure to date him again. Let's face it; men are either trapped or being filched by the grubby little magnet, the St. Valentine's Day sweetheart. Ike Names Actor Brigadier General WASHINGTON — (UPI) — President Eisenhower today again nominated Jimmy Stewart, the movie star, for promotion to brigadier general in the Air Force reserve. A similar promotion for Stewart now a colonel, was blocked in the Senate Armed Services committee last year, largely through the opposition of Sen. Margaret Chase Smith (R-Maine). Are at BAUSCH and LOMB RAY BAN SUNGLASSES WINTER CAR TROUBLES? give your car a MARFAK LUB JOB at HARRELL TEXACO 9th & Miss. 809 Mass. St. VI 3-5432 942 Mass. The College Jeweler KAPPLEMANS IMPORTS "The landslide could come down tomorrow, or on the day of the first big thaw, or not at all this year," one expert said. "There could be a slide on the installment plan, with some part coming down every few days." - Costume Dolls More than 300 inches of snow fall annually on Cumbres Pass in southern Colorado. Landslide Still Is Threat to Swiss They said it is impossible to predict the behavior of the vast mass of ice and rock that hangs poised on the mountainside about three-quarters of a mile above the village. - Perfumes and Soaps Switch from Hots to Snow Fresh Filter KCDL HERBRIGGEN, Switzerland — (UPI) — Mountain experts said today it may be weeks before the people of Herbiggen know the fate of their landslide-threatened village. Different Try Kansan Want Ads, Get Results Steiff Animals VALENTINE GIFTS - Swiss and Dutch Candies Imported from Many Lands KODL ANSWER - FLASH - Valentine's Day This Saturday! It's such fun to remember friends and family with clever Valentines. You'll love our complete selection, which includes everything from the riotous contemporary to sentimental hearts and flowers. Vickers Gift Shop 1023 Mass. (Across from the Granada) ACROSS 1. Esther Williams* afterglow 2. Put on an act 3. The guys who swear 4. Kind of girl who makes it the hard way 5. Guy who'll stay in May 6. Put in front of it 7. It's usually right on top of you 8. Love kind of stuff 9. Guided 10. Letter for crewmen? 11. It's human 12. Does she give you your lumps? sounds like love 13. That drived you hand her 14. One way to respond 15. Face the Kools are cooler 16. You and me, kid 17. Middle of a kiss 18. Kind of pot or session 19. Tear jerker 20. Soldier boys 21. Rockeddeller 22. Opposite of de starboard 23. Get through 24. Real cool 25. Kind of walker for being a bad lad? DOWN 1. Cummerbund KROSSWORD 2. Half of pleasure 3. Fontanne's youth 4. Friend from Paris 5. Remember: Kools are arm 6. "This Gun For ___ 7. Dance of the 30's 8. Bottle hitters 9. It's not quite as nice 10. Specializing in digs 11. Is there somebody ___? 12. Peroxided 12. Twitches 12. Hoop-matic tie 12. Cheer-leader talk 12. I love Latin 12. I'm almost as cool as a Kool 12. Sort of elope 12. This is the lizard 12. Big-date dudes 13. Sayonara folks 13. Lighted, Kooily 13. you try 13. Koo you'll stay with em 13. Favorite Russian word at U.N. 13. They go around with ends 14. Navy mascot 14. M.A. Polish friend 14. Hell of a river 14. Pitural of 34 Across 14. Kind of pal No.14 - As cool and clean as a breath of fresh air. - Finest leaf tobacco...mild refreshing menthol and the world's most thoroughly tested filter! - With every puff your mouth feels clean, your throat refreshed! America's Most Refreshing Cigarette ... ALSO REGULAR SIZE KOOL WITHOUT FILTER! © 1999, Brown & Williamson Corp.