Tuesday, Feb. 10, 1959 University Daily Kansan
Page 3
Hibbs Views Job
(Continued from Page 1.)
in a wave of subscription cancellations or even result in troublesome and expensive law suits," he said.
Little Rock Series Coming
Mr. Hibbs said in forthcoming Post series will fall in this "dangerous" category. The series will be written by Virgil Blossom, recently discharged superintendent of schools in Little Rock, Ark.
"We'll get some cancellations from an area where the Post has long been strong in circulation, but these things are an inevitable part of the cost of doing business."
Mr. Hibbs said there is another side to publishing which cannot be neglected by the mass circulation magazine.
"We are also in the business of entertaining, and I defend that function of the magazine—I defend it to the hilt." he said. He continued:
"There is nothing incompatible in intellectuality and love of entertainment in a man or in a magazine."
'Mind' Series An Example
He cited a relatively new Post series, "Adventures of the Mind," started in 1958, which touched upon a wide range of intellectual subjects.
"The series was to establish a bridge between the first-rate brains of this earth and the rest of us people." Mr. Hibbs said.
"The series arose from the idea that there exists in this country a vast chasm between the great thinkers and scholars and the citizen who sells automobiles, runs a bank, prospects for oil or raises cattle and wheat. The response to the series was immediate—large and highly favorable."
Mr. Hibbs said there has always been a tendency on the part of editors to underestimate the intelligence and the latent thirst for knowledge of a large part of the mass audience.
Post Editor Had Doubts
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"And that's how close I came to coming back to Kansas."
Eight years later Mr. Hibbs modestly expressed his satisfaction in sticking with the eastern press. At that time he was associate editor of the Country Gentleman.
"I am convinced that circumstances, coineedness — getting the breaks, if you want to call it that— have been more than 50 per cent responsible for keeping me out of the bread lines," he said.
Today's Post, which Mr. Hibbs has edited since 1942, is distributed evenly throughout the United States, with its strongest circulation in small and medium-sized Midwest cities.
Mr. Hibbs believes his Kansas upbringing has contributed to his ability to keep an understanding of his readers.
"Our magazine is a mass-circulation publication which goes to all kinds of people," he said. "It is read by laborers, teachers, students, professional people and others from all areas of life."
"I grew up among those people." he continued. "Now in my job it is necessary that I know certain important people to get along. It would be reasonably easy for me to limit my acquaintances exclusively to those people.
KU and Aberdeen To Swap Students
KU will again have an exchange program with the University of Aberdeen (Marischal College), Aberdeen, Scotland, next year.
Under the agreement a KU graduate student or a graduating senior will be able to study in Aberdeen during the academic year 1959-60 while a Scottish graduate student attends KU.
Further information and application forms are available at 306 Fraser Hall. Applications and letters of reference should be addressed to Dean J. H. Nelson of the graduate school, and are to be turned in to the department of German, 306 Fraser, on or before March 1, 1959.
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"But I make a conscious effort to retain the friendship of the people we try to serve."
The Post covers a wide variety of subjects in an effort to appeal to a mass audience. Mr. Hibbs said one article which drew a large response was about a bridge fisherman in Florida.
"People from all over the country wrote us letters saying they had seen this man fishing off the bridge at one time or another," he said.
One of the most popular series of the Post, as indicated by the letters to the magazine, was the autobiographical articles by Arthur Godfrey.
Valentine Party for Lawyers
One hundred twenty law students and faculty attended a Valentine dance at the Lakeview Country Club Saturday, sponsored by Phi Alpha Delta, professional law fraternity. The Frank Jones Combo, Kansas City, provided music from 9 p.m. to midnight.
William L. Turner, second-year law student, Muncie, Justice of Green Chapter of Phi Alpha Delta, said that the dance was a "post-examination" celebration.
The rugged coastline of tiny Nova Scotia is three times longer than the entire Pacific frontage of California Oregon, and Washington State.
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Exclaims . . .
"Terrific music for a real ball. Makes you want to dance your feet off."
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THIS IS YOUR WORK HERE—Dean Burton W. Marvin of the School of Journalism shows the Saturday Evening Post display in the William Allen White Reading Room to Joan Jewett, Lawrence senior, and Ben Hibbs, Saturday Evening Post editor.
Award Goes to Simons
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Kansas editor so honored, was made by a committee of the Foundation trustees of the Foundation.
Mr. Simons has been with the Journal-World for more than 40 years. In accepting the award, he said:
"We can't have sound and dependable representative government unless the people are well informed, and as we look around I believe we find it true that those who are best informed primarily are good readers, not just listeners and viewers.
"We want people to respect us, but we don't expect them to love us. In fact, whenever you find an editor
He is a native of Lawrence and a 1925 graduate of KU. He has served in nearly every capacity in the plant and office of the Journal-World, which was founded by his father, the late W. C. Simons, in 1891.
who isn't criticized by many of his home folks it is an indication he puts out a weak and innocuous paper," Mr. Simons said.
Mr. Simons was an Associated Press reporter in Chicago in 1924, and assisted in coverage of the Leopold-Loeb murder trial. In 1947 he visited several Central European countries at the request of the Secretary of Defense.
Foundation Re-Elects
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interest and importance and will draw upon appropriate resources throughout the University, and will be attended by a limited number of editors on an invitational basis. 2. A six-man School of Journalism committee is to be chosen from the Foundation board membership to visit the School periodically and to confer with faculty members and students regarding the School's program.
The board also approved continuation of the annual awarding of $50 in cash prizes to the three students judged by the faculty to have written the best editorials in the University Daily Kansan during the current school year. It also voted to continue financial aid to the William Allen White Memorial Reading Room and Historical Center.
Dean Marvin reported to the board that $2,390 had been contributed to the Foundation by 60 individuals and newspapers during the first year of the William Allen White Foundation Associates program.
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