Page 8 University Daily Kansan Wednesday, Feb. 13, 1957
Look What Advertising Does for You
Kent Pelz, Little Man On Campus, shown picking up a Daily Kansan at one of the convenient Kansan newstands.
To the Student
You as a student are naturally curious about happenings in your environment. You learn some of these events from everyday acquaintances, radio or television, and possibly a large metropolitan newspaper. There are, however, many happenings of interest that you do not hear or see through these media.
The University Daily Kansan serves to fill this gap by publishing news that is of interest to you. It gives you coverage of campus, state, national, and world news at less than 27 cents a month. This low cost is made possible by the United Press news service and a well-manned staff of student reporters, who write campus and local happenings.
The University Daily Kansan serves you by giving you a guide to entertainment events both on the campus and in downtown Lawrence. It provides you with information concerning places to get food, housing, clothing, recreation and a host of other services. The display advertising tells you when and where sales are taking place. You get a guide to dependable merchants who sell quality merchandise. This, your University Daily Kansan gives to YOU.
The 1957 Advertising Recognition Week is being co-sponsored on your campus by Alpha Delta Sigma and Gamma Alpha Chi, men's and women's professional advertising fraternities, to help show you that advertising constitutes an important service to the economy of your college community.
ADS and GAX Sponsor
An advertising display bulletin is set up on the main floor of the Memorial Union to further help the student appreciate the preparation and purposes of advertising. Other planned tie-ins on the campus include posters, a painted banner, and a dinner Friday evening featuring William Brooks, account executive for the Potts-Wooldbury advertising agency in Kansas City.
To the Merchant
To have a profitable business, with the intensity of present day competition, you must have a good product, friendly, ambitious selling ability and a quick economical way of reaching the largest potential market.
You already have the product and salesmanship and here's how the University Daily Kansan can help you reach more customers at lower costs.
The Daily Kansan is carefully read by some 8,000 students and faculty members who spend $9 million annually on food, housing, clothing, recreation and services. The majority of these readers are in a specific age group (from 18-25). This age group is characterized by its high potential, yet selective spending habits.
To help you reach this market we offer you the lowest local advertising rate of any leading daily college newspaper (64c per col. inch). The more you advertise the cheaper this rate becomes: 25 to 49 inches per month earns a rate of 57c per inch; 50 to 99 inches per month earns a rate of 52c per inch; 100 to 199 inches per month earns a rate of 48c per inch, and 290 inches or over per month earns a rate of 45c per inch.
You are entitled to free photography service for any display ad that is 10 inches or larger. You also get free scan-a-graving service for reproducing any illustrative matter you may want to use in display advertising.
We offer modern mat service and if you wish, our staff members will lay out the ad for you.
The next time a representative of our staff calls on you, he or she will be glad to tell you how the University Daily Kansan can help you get your share of a growing market.
The Daily Kansan is of tabloid size, so that your ads are easily found by the reader.
For further information, dial KU 376.
Reading the paper, Kent sees an ad which interests him.
Arriving downtown Lawrence, Kent heads for the store which advertised in The Kansan
The Purchase completed, Kent is glad he read about the savings in a Daily Kansan ad.
Sponsored by the
UNIVERSITY DAILY KANSAN
For
1957 Advertising Recognition Week