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University Daily Kansan Friday, Feb. 10, 1961
Statesmen Prepare to Size Up JFK
BY PHIL NEWSOM
UPI FOREIGN NEWS ANALYST
This is the visiting season in the diplomatic big leagues.
From now until Spring there will be a steady traffic flow between world capitals as the statesmen get their cards in order for a possible summit meeting between East and West later this year.
AT THE moment, a "Little Summit" has been in session in Paris. This conference—made up of the heads of state of the six European Common Market nations, including France, West Germany, Italy, Belgium, Netherlands and Luxembourg—was aimed at giving Western Europe a united and more powerful voice in coming crucial talks with President John F. Kennedy.
On the eve of this session, West German Chancellor Konrad Ade-
nauer and French President Charles de Gaulle set up a meeting of their own to remove at least some of the misunderstandings that have sprung up between them.
British Prime Minister Harold Macmillan already has been to Paris for private talks with De Gaulle at which they undoubtedly aligned their views and policies as best they could.
WITH THESE preliminaries out of the way, the parade to Washington will begin, for every world leader of stature is anxious to talk to Kennedy before his administration's policies are fully fixed.
They want to take his measure and see what makes him tick. And they'd like to be first to plant their own ideas for future action.
millan and Adenauer. After them, the deluge, for the United Nations General Assembly is scheduled to reconvene in New York in March. This gathering appears certain to attract Soviet Premier Nikita Khruschev.
Among the first to go will be Mac-
Khrushchev has been building an aura of good will towards Kennedy and the United States since the new administration took over last month
And once he is in New York, it is a good bet that he and Kennedy will get together.
like to renew the talks he started with the British Prime Minister in New York at last fall's U.N. session, with an undoubted emphasis on the question of disarmament.
With Macmillan scheduled to visit Washington in April, observers have been speculating that Khrushchev might delay his arrival at the U.N. until the end of March so he could be in the United States at the same time.
If Kennedy should happen to be around, too, so much the better, for it is Khrushchev's often-stated view that only the top men can reach the necessary agreements on major international issues.
Kennedy and Macmillan are not apt to take any major steps affecting the Western world's stand without full consultation with De Gaule, who has been by far the most troublesome member of the Big Four.
These men and weapons would have to be replaced somehow. Yet it is unknown here and considered unlikely that reserves marked for this specific purpose are in being.
If there is another summit, he must take part. And that will entail more dickering, shaping up of policies and traveling by the world's statesmen before it is reached.
THE IDEA, of course, is that he'd
NATO Charges Reds Revive Comintern
LONDON —(UPI) A NATO publication charged yesterday that Communism appears to have revived the notorious Comintern—Josef Stalin's pre-war Red propaganda organization.
If a situation arose requiring the sudden withdrawal of an American division from Europe, it obviously would have to leave behind not only the nuclear-capable weapons, but also the men manning them, because they must by law remain in United States custody.
VILSECK, Germany—(UPI)—The United States has promised its allies that any American fighting unit withdrawn from Europe temporarily to fight a battle elsewhere will leave its nuclear weapons here.
A-Arms to Stay If US Army Units Leave Germany
The charge was made in an analysis of the recent Communist Moscow Manifesto, and published in the current issue of the NATO letter, which appears under the authority of the secretary general of the 15-nation defense alliance.
Red China and Russia, it said, are committed under the terms of the Moscow Charter "to imposing the Communist system on the rest of the world."
If getting married means dropping out of school or supporting a husband for five years, this can mean shutting the door on intellectual fulfillment. The important thing is not to do this unless absolutely necessary.-Mary Ingraham Bunting
But that promise made in Paris in December to the NATO Council of Ministers, it was learned authoritatively, has not yet filtered down to military commanders who come here for the annual "Winter Shield" war games conducted in this bleak corner of northeastern Bavaria, at the Czech and East German borders.
The American promise to leave nuclear weapons in case the units are withdrawn was exacted from then Secretary of State Christian A. Hertner at December's NATO Council of Ministers meeting in Paris.
But it can be stated on the best authority that Gen. Bruce C. Clarke, Commander in Chief of the United States Army, Europe, has not yet been officially informed of this promise.
NATO SECRETARY General Paul Henri Spaak, who has since announced his resignation, and West German governmental leaders pressed for the agreement. They feared that a combination of the U.S. balance of payments crisis and the Cuban drift to the left might result in a partial American withdrawal from Europe.
"THE COUNCIL WELCOMED the assurance of the United States to maintain in the NATO area United States nuclear weapons made available to NATO."
German Defense Minister Franz Josef Strauss, who has been here this week observing the American, German and French troops in action, made an impassioned attack in Paris on the whole concept of "Festung Amerika."
He reflected precisely the same fear that Chancellor Konrad Adenauer had during the Lebanon crisis in 1958, when he demanded and apparently won an American promise that only the 24th division would be withdrawn from Germany to operate in the Middle East.
Herter bowed to the pressure and made the promise. But Spaak and the Germans demanded that it be a public promise. So it was written into the final communique of that meeting, which said:
ADVERTISING
Power, magic, wizardry, enchantment to the amateur no word seems strong enough to describe the undeniable accomplishments of advertising.
But from a professional viewpoint, advertising merits somewhat more sober terms. As a matter of fact, the making of successful advertising is a difficult business requiring both skill and experience.
It is true that advertising will speed up sales and secure a larger volume in a shorter time for a manufacturer or merchant with foresight, courage and financial resources to carry definite business policies to completion.
But no amount of advertising can keep selling a product that cannot be sold without advertising.
It is certain that advertising can and does create valuable good-will for a brand, trademark or store. Witness the actual money value of any well-advertised name.
But it is equally certain that back of that name there must be honesty, fair dealing, and full value for the price asked. Advertising an unworthy product simply means that a larger number of people will presently discover its disadvantages.
But the greatest value of advertising is not to the advertiser but to the public.
Practically everything you buy would cost you more if there were no advertising.Because without advertising to inform the public,there couldn't be mass production as we know it today,with all its economies and advantages.
Imagine what would happen if all advertising stopped!
Many stores would be forced to cut or cancel orders through lack of demand. This would carry back to the manufacturers and they would begin laying off people.
Newspapers and magazines would cost you more, be much thinner or go out of business because there would be no advertising to help pay the costs of publishing. And you wouldn't be able to get your favorite radio or TV programs because they would be off the air.
There's no doubt that advertising has been a part of the great growth of this country. In the years to come, it will help to make it a better, more prosperous country for everybody.
N. W. AYER & SON, Philadelphia.
NATIONAL ADVERTISING WEEK FEBRUARY 5-11