Page 4 University Daily Kansan Tuesday. Feb. 7, 1961
Watkins Grants To Five of Faculty
- Five faculty members will receive $900 each for research this summer under grants from the Elizabeth M. Watkins Faculty Scholarship fund.
Announcement of the awards came through Chancellor W. Clarke Wescoe's office yesterday.
Those who will receive stipends are Richard DeGeorge, assistant professor of philosophy; Frances Ingemann, assistant professor of English; Charlotte Lee, assistant professor of home economics; John A. Meixner, assistant professor of English, and Raymond O'Connor, assistant professor of history.
PROF. DEGEORGE will study ethical theory in the Soviet Union, using resource materials in the Watson Library. He has been working on the project for the past year.
Prof. Ingemann will continue a study of speech synthesis (the mechanical production of sounds) at the Speech Transmission Laboratory, Royal Institute of Technology, Stockholm, Sweden. She has done research in the field for several years.
Prof. Lee plans to do research on amino alcohols in the metabolism of common bread mold. She will spend the summer in the department of biochemistry at the University.
Prof. Meixner will use his scholarship for a study of the work of Elizabeth Bowen, 20th century British novelist and short story writer. He will interview Miss Bowen and some of her acquaintances
Prof. Preston Here Tomorrow
Floyd W. Preston, associate professor of petroleum engineering, who was held hostage with his family on the Portuguese liner, Santa Maria, for the past two weeks, has notified the University that he and his family will return to Lawrence sometime tomorrow afternoon.
Prof. Preston telephoned C. F. Weinaug, professor of petroleum engineering, this morning from Miami and said that the family would leave there tomorrow morning at 9 a.m., fly to St. Louis and then Kansas City aboard a jet airliner.
Prof. Preston said the family had all their baggage off the ship but that his car was still in the hold of the ship which is now on its way to Portugal. He thought it would be about two months before the car would be returned.
He said the ship docked just long enough to let the passengers and personal luggage disembark, then sailed with its sister ship.
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while studying the writer's manuscripts in England.
PROF. O'CONNOR'S project is a study of the role of the Navy in U.S. foreign policy from 1933-1941. He will investigate files of the U.S. Navy and State Department and the personal papers of Franklin D. Roosevelt, former Secretary of War Henry L. Stimson and others.
A sixth faculty member will be chosen for a Watkins Scholarship at a later date by Chancellor Wescoe.
IFC Smoker To Be Thursday
KU's Interfraternity Council is sponsoring an informal rush smoker at 7:30 p.m. Thursday in the Big Eight Room of the Kansas Union.
The smoker was originally reported as being Wednesday instead of Thursday. Rush chairmen from the fraternities and IFC officials will be at the smoker to answer questions from independent men.
Neal McCoy, Winfield junior and IFC treasurer, said that the smoker is part of an attempt by the Greeks to meet some of this fall's transfer students. The fraternity system has more than 100 openings in various houses for pledges.
But freedom of speech is not a freedom to say what the majority or some government official happens at the moment to agree with. This is the Russian system . . . —William O. Douglas
Enrollment Mark Hits 8,502 Men-Women Ratio. 2.01-1
Spring semester enrollment is up 8.3 per cent over the comparable 1960 figure.
James K. Hitt, registrar and director of admissions, reported that 8,502 or 651 more than a year ago, had enrolled on the Lawrence campus while 688 were registered at the Medical Center in Kansas City. However, there were 23 fewer students this semester at the Medical Center than there were a year ago. Both Lawrence and total figures break the spring semester records of 8,413 and 8,858 set in 1948.
Continued growth of the percentage of women in the student body is clear this semester. On the Lawrence campus there are 417 more women than a year ago. This brings the men-women ratio to 2.01 to 1, lowest since World War II days
when coeds constituted a majority in a student body of about 2,000
The usual 150 to 200 late enrollees will boost KU's final spring total to the 9,350-9,400 range. Final fall semester enrollment was 10,036.
The 315 new students represent a 25.5 per cent increase over the 1960 figure, Hitt said.
Librarian Is Chosen
Donald A. Redmond, formerly of Halifax, Nova Scotia, is the new science librarian at KU.
In the new post, he will coordinate all branch libraries concerned with scientific or technical literature. Redmond succeeds Roy Kidman who left KU one and a half years ago to become associate director of libraries at Tulane University.
ADVERTISING
Power, magic, wizardry, enchantment to the amateur no word seems strong enough to describe the undeniable accomplishments of advertising.
But from a professional viewpoint, advertising merits somewhat more sober terms. As a matter of fact, the making of successful advertising is a difficult business requiring both skill and experience.
It is true that advertising will speed up sales and secure a larger volume in a shorter time for a manufacturer or merchant with foresight, courage and financial resources to carry definite business policies to completion.
But no amount of advertising can keep selling a product that cannot be sold without advertising.
It is certain that advertising can and does create valuable good-will for a brand, trademark or store. Witness the actual money value of any well-advertised name.
But it is equally certain that back of that name there must be honesty, fair dealing, and full value for the price asked. Advertising an unworthy product simply means that a larger number of people will presently discover its disadvantages.
But the greatest value of advertising is not to the advertiser but to the public.
Practically everything you buy would cost you more if there were no advertising. Because without advertising to inform the public, there couldn't be mass production as we know it today, with all its economies and advantages.
Imagine what would happen if all advertising stopped!
Many stores would be forced to cut or cancel orders through lack of demand. This would carry back to the manufacturers and they would begin laying off people.
Newspapers and magazines would cost you more, be much thinner or go out of business because there would be no advertising to help pay the costs of publishing. And you wouldn't be able to get your favorite radio or TV programs because they would be off the air.
There's no doubt that advertising has been a part of the great growth of this country.In the years to come, it will help to make it a better, more prosperous country for everybody.
N. W. AYER & SON, Philadelphia.
NATIONAL ADVERTISING WEEK FEBRUARY 5-11