Page 4 Summer Session Kansan Tuesday, July 15. 1958 MR. MERCHANT: Even if you could shout your sales story from the rooftops of Lawrence for 24 hours... ...You couldn't reach nearly as many college students as the SUMMER SESSION KANSAN does in one hour Each Tuesday and Friday morning beginning about 7 a.m., students, Art Campers and faculty members pick up their copies of the Summer Kansan. And you can believe they really READ the Kansan . . . from the first page to the last . . . news, editorials, and advertisements. The point we're trying to make is this: THE SUMMER KANSAN IS THE ONLY WAY TO REACH THE PROFITABLE CAMPUS MARKET. No other medium can even approach the Kansan's campus coverage. When you place an ad in the Kansan (especially at the new lower summer rates),you may be sure that you are getting little if any waste circulation. We think you'll find, as many already have, that Kansan advertising is very profitable for you. Why not give the Kansan a try? Just call VI 3-2700 extension 376, and the Business Manager will call on you. Or if you wish, write to Summer Session Kansan, 111 Flint Hall, University of Kansas. SUMMER SESSION KANSAN Business Office "The surest way to reach the campus market."