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University Daily Kansan Tuesday, April 22, 1958
THE VICEROY FILTER IS MADE FROM A PURE, NATURAL MATERIAL FOUND IN ALL FRUIT
-and it gives you Maximum Filtration for the Smoothest Smoke!
- From the same soft, pure material found in the rich pulp of nature's healthful fruits, modern filter scientists have created the greatest cigarette filter ever designed . . . the Viceroy filter. For the Viceroy filter gives you the maximum filtration for the smoothest smoke of any cigarette. More taste, too . . . the pure, natural taste of rich, mellow tobaccos. Yes, Viceroy gives you more of what you change to a filter for!
New crush-proof flip-open box or famous familiar pack.
VICEROY PURE, NATURAL FILTER... PURE, NATURAL TASTE
© 1958, Brown & Williamson Tobacco Corp