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Ise-Trillich Debate Ends In Draw
The cast for and against advertising was debated to a standstill Thursday evening in Lindley Hall.
Speaking against the "hucksters" was John Ise, professor emeritus of economics, who said, "We learn nothing from advertising, because the hucksters cannot and do not intend to enlighten us."
In defending advertising, Berram L. Trillich, assistant professor of business administration, said, "If you believe in a high standard of living, you must believe in the importance of mass communication through advertising in making it possible."
The debate, held before 175 persons, was presented by the Marketing Club.
"The first rule of advertising is to keep the customer dissatisfied." Prof. Ise stated. "Thanks to advertising, the average American worker is up to his gills in debt and working like a galley slave."
"There is a serious moral effect of advertising," he said. "It creates liars."
"I object to lying, even about my own state." The State of Kansas, he said, conducts a wasteful campaign "just to get people to move here."
"People have no economic value," he said. "Sheep or cows, yes; but you can't sell people."
'Pointless, Uninformative'
*Pointless, Uninformative*
Advertise with pointless, uninformative messages.
Such descriptions as "like strawberries and cream" for a car, or "man of distinction" for an intoxicant, tell the consumer nothing.
"All we do know is that there are a lot of liars puffing cars and liquor," he stated.
In replying to this attack, Prof. Trillich said advertising is essential to a high standard of living because it gives the consumer the desire to buy.
"It does this by introducing new products and by increasing the desire for older products through style obsolescence and product improvement," he said.
Advertising creates, in turn, mass product demands, mass production, and lower prices, he said.
Advertising Lowers Prices
"Through a combination of promotion techniques we can actually lower the price of any piece of merchandise."
The claim that advertising is noninformative has no basis in fact. Prof. Trillich said.
"It is the peolpe's fault if what they read is not informative. There is suitable matter which is not read."
English Funeral To Be In Illinois
Rosary for Roger M. English, assistant professor of industrial design, was recited at 7 p.m. Thursday at the Cooper-Warren Mortuary.
Prof. English died at Lawrence Memorial Hospital Wednesday as a result of a pancreas infection complicated by pneumonia.
The body will be shipped to Georgetown, Ill. for funeral services and burial.
GEE WILIKERS—A metal sculpture at the "Architects as Artists" exhibit in the South Lounge of the Kansas Union gets admiring approval from Doug and Shelley Stewart, children of Dr. and Mrs. Donald M. Stewart, Kansas City, Kan. Dr. Stewart is a 1957 graduate of the KU School of Medicine. Entries in the exhibit will be judged at 2:30 p.m. Sunday. The exhibit will remain on display until April 9. (Daily Kansan photo)
Daily Hansan
55th Year, No. 117
LAWRENCE, KANSAS
Twenty-five students were held guilty by default and the remainder of the students appealing were granted a continuance.
Student Court OKs Prelock's Eligibility
Hoth Auditorium was a scene of scattered but furious activity Thursday night as final preparations were made for the ninth annual Rock Chalk Revue, to be presented tonight and Saturday night at 8 p.m.
John G. Napier, Wichita third-ear law student and chief justice of the court, presided.
Weather
Friday, March 28, 1958
KUOK, campus radio, will broadcast portions of the Rock Chalk Revue at 8 tonight. At 10 p.m. Saturday, the station will broadcast the revue until winners are announced.
Rain and snow mixed northwest and rain or thunderstorms southwest tonight. Rain spreading over east portion tonight. Saturday snow extreme west and rain elsewhere and thunderstorms extreme southeast. Colder over state Saturday. Warmer east tonight. Shifting winds west tonight becoming northerly 20 to 30 miles per hour northwest Saturday. Low tonight 20s northwest to 30s east. High Saturday 25 to 35 northwest to 30s east. High Saturday 25 to 35 northwest to 40s southeast.
Victor D. Goering, Lawrence second-year law student and court prosecutor, waived prosecution in the cases of Mrs. Helen Johnson, Patricia Creel, Lawrence, and Dorothy Bickley, Leawood, last two freshmen. A waiver of prosecution has the same effect as a verdict of not guilty.
Tickets are still plentiful for the opening performance tonight, according to Ted Hall, Garden City junior and sales manager. Hall said tickets would be on sale at the Kansas Union ticket counter, the information booth on Jayhawk Boulevard and also at the door tonight.
In charge of the Saturday broadcast from Hoch Auditorium is Tony Morrow, Kansas City, Mo. sophomore. Dean Mohlstrom, McPherson junior, will be engineer.
Two Found Guilty In Student Court
Shirley Andrish, Topeka senior and producer of the Revue, said she was well pleased with rehearsals.
The Student Court found two students guilty and one student not guilty of campus parking violations in a court session Thursday.
Those found guilty as charged were Mrs. Lucile S. Stark, Kansas City, Mo., and Manouchehr Pedram, Tehran, Iran, both graduate students. Fabio Cuadrado, Lawrence junior, was found not guilty on two counts.
The show tonight and Saturday will climax the efforts of about 600 KU students, some of whom have been working on the production since last September. The revue is written, directed and produced by KU students.
Rock Chalk Opens At 8
KUOK To Carry Portions Of Revue
Needs No Running Mate In April 16 Elections
Ed Prelock, Cleveland. Ohio senior, is eligible to run for student body president in the spring elections April 16 after a ruling by the Student Court in a hearing Thursday.
Latest Primary Election Returns
The court, meeting in chambers after its regular session, handed down two rulings: first, by a 4-3 vote, that Prelock could run without a vice-presidential candidate if he wished; second, by a unanimous vote, that another person may file for vice-president to run with Prelock by submitting a 200-name petition within nine days before the election.
In an exclusive Daily Kansan walkie-talkie hookup with various voting places on the campus, the latest returns in the primary elections number 668 for class officers and 626 for All Student Council representatives.
Votes for Vox Populi ASC candidates totaled 285 at noon even though all Vox candidates automatically run in the general elections April 16. Allied-Greek Independent candidates had recorded 341 votes at noon.
John Downing, Kansas City, Mo. junior and elections committee chairman, said that voting is expected to pick up this afternoon. He said there probably wouldn't be enough Vox ballots since only 800 were printed.
The latest results show that class officer candidates for the senior class have recorded 195 votes, junior class, 257 votes, and sophomore class, 215 votes.
To Study College's Political Education
Rhoten A. Smith, associate professor of political science, left today on a two-week tour of six eastern colleges to evaluate their program of political education. Prof. Smith will be studying specific programs in political education financed by Maurice and Laura Falk.
The Falks are financing special programs in political education in 20 institutions throughout the nation. Prof. Smith is in charge of evaluating the impact and effectiveness of these programs. He has two other political scientists working on the project with him.
During the two week trip Prof. Smith will visit Boston University, Massachusetts Institute of Technology, Yale, Amherst, Wesleyan University of Middletown, Conn., and Mt. Holyoke of South Hadley, Mass.
Student Teachers Hold Conferences
Eighty-eight third quarter student teachers have returned for their follow up conferences this week. The students have been teaching in Kansas communities since the first of the semester.
Another group will be sent out from the School of Education for the fourth quarter. This group of 89 students will have an orientation period next Monday through Friday.
During the orientation, they will confer with their KU advisers, then go to their assigned schools for special briefing and introduction to personne! and organization.
In the normal session, the court split 3-3 on the first question. The seventh member of the court, Charles Hedges, Lawrence second year law, was not present at that decision.
Running Mate Withdrew
Prelock's status was clouded when his vice-presidential running mate, Mary Olson, Wichita freshman, withdrew. They had filed by petition.
The question whether Prelock could run was undecided after Miss Olson withdrew. Prelock appealed to the court.
In the 3-3 vote, Kermit Beal, Lawrence second year law, John G. Napier, Wichita third year law, and Gerald Rushfelt, Lawrence third year law, supported Prelock. Tom Hampton, Salina second year law, Sara Renner, Goodland second year law, and Floyd Jensen, Bird City second year law, voted against Prelock.
After an hour and a half on Prelock's case, the court turned to the traffic cases before it, then took the case into chambers. It announced its decisions shortly before midnight,
Defendants in the case were John Downing, Kansas City, Mo. junior, and the Elections Committee, Downing, chairman of the Committee, explained the committee was "not fighting Prelock," but trying to get a ruling on his eligibility.
I appreciate the time and effort my counsel, Don Bradley (Lawrence second year law), Ed Chapman (Leavenworth second year law), and Edward Larson (Vesper first year law), put into this case. I especially want to thank Bradley for his presentation of the case in court". Prelock said. "I felt the Student Court was fair and impartial in its proceedings."
In a statement after the decisions, Prelock said he had not yet decided whether he would run with or without a vice-presidential candidate.
ASC 'Not Fighting Prelock'
Prelock's name will not appear on today's primary ballots. Since he is running on a nonparty ticket, he is entered directly in the general election.
Today's primary narrows the field of candidates in each party to the maximum number eligible from the potential voting strength of each living district. The number of votes cast from each living district determines its number of ASC representatives.
Each school district has one representative, except the College, which has one man and one woman representative.
Election Hardly A Choice
CROWN POINT, Ind. - (UP) Voters will have to mind their Petes and especially their R's when they ballot May 6 for a Democratic candidate for sheriff.
Pete—formerly Peter—Mandich, a steelworker, is running against Peter Mandich, mayor of Cary.