Page 6
University Daily Kansan
Friday. Feb. 21, 1958
Public Relations Is Full-Time Job
The full-time job of "selling" and keeping a "favorable press" for the University belongs to the public relations bureau in 222A Strong Hall
Tom Yoe, director of the bureau since 1949, is responsible for coordinating and planning news releases and publicity for KU.
"The bread and butter of our public relations department is the news bureau," Mr. Yoe said in a Daily Kansan interview. "It sends information about the University to newspapers, radio and television stations, magazines, and to professional journals."
The news bureau is a separate function of the public relations office.
"This function is the most time-consuming, but also has a great deal of news value." Mr. Yoe said. "If a student makes the dean's honor roll or gets initiated into an organization, we see that the news is sent to his hometown paper."
The public relations bureau is responsible for the official bulletin, which appears in The Daily Kansan, "This Week at KU," and for the weekly University Newsletter which is printed 40 to 45 times yearly.
The bureau processes sports publicity and fills information requests from high school students or other persons who are interested in KU.
The bureau assembles information and prepares brochures and bulletins about departments at KU. It is responsible for printing scholarship posters, information on medical careers and is presently working on a folder for the speech department.
Mr. Yoe's office spends considerable time arranging display boards in Kansas towns to promote the University. The bureau keeps a complete file of biographies and pictures of KU faculty members.
Mr. Yoe, who edited the Jayhawk in his undergraduate days, is
TOM YOE
faculty adviser to the Jayhawker and is on the Student Publications Board which is responsible for the K-Book and the student directory.
"The pattern of administration is largely set according to the people around it, and we depend on cooperation of these people to send us announcements and news," he said.
Ex-KU Students' Names Fill News
Have you ever wondered whether or not KU has any nationally known personalities? It does—and the files in the KU Alumni Assn. office are filled with names and news about hundreds of them.
Pick up a copy of the "Saturday Evening Post" and check the editorial page. It's written by Ben Hibbs, a former KU graduate who is now editor of the famous weekly.
Go see one of the current Broadway hits—"The Dark at the Top of the Stairs." William M. (Bill) Inge wrote the hit, as well as other famous plays like "Bus Stop," "Come Back, Little Sheba," and the Pulitzer Prize winning "Pienle."
Turn to the syndicated columns of a newspaper sometime and you'll see a feature by Doris Fleeson who graduated from KU in 1923. She's the only woman author of syndicated, interpretative news reports on political events in America.
Fleeson Wins News Award
Fleeson Wins News Award In 1954 Doris Fleeson won the Raymond Clapper Washington correspondent award for national news reporting. Who's Raymond Clapper? He was a famous Washington news commentator and KU graduate.
You've probably read "Journey for Margaret" or "They Were Expendable." These novels are written by W. L. (Bill) White, former KU student whose father was William Allen White, after whom the William Allen White School of Journalism was named.
The current president of Standard Oil Company of Ohio is Charles E. Spahr, KU class of 1934. Paul S. Endacott, former KU student, is now president of Phillips Petroleum company in Bartlesville, Okla.; Kenton R. Cravens, class of 1925, is president and director of the St. Louis, Mo. Mercantile Trust Company.
Dr. Ruth Stout, class of 1931, is first vice-president of the National Education Association—the largest
educational organization in the United States.
Beatty Top Feature Writer.
A top feature writer in America is Jerome Beatty, former student in the class of 1908. He went to school at KU with Roy Roberts, president of the Kansas City Star, and Brock Pemberton, who was a Broadway producer.
Beatty Top Feature Writer
The list goes on and on. KU has hundreds of former students and graduates who have attained fame and national recognition. Ask for a "brag list" of KU people sometime; you'll be amazed at the names you'll recognize.
Fraternities save the athletic department about $3,000 each year. KU Football Coach Jack Mitchell told Sigma Nu fraternity Thursday night.
Fraternities Aid Athletes-Mitchell
Coach Mitchell said fraternities entertain and show the prospects around the campus saving the department time and money.
Many athletes are sold on KU because fraternities can show them aspects of the campus which the department can't, he said.
GOP Tells Secretary Benson To Quit For Party's Sake
(Compiled from United Press)
Union Now Giving Ticket Rebates
The Union Bookstore is giving 10 per cent rebates on tickets for periods 13-22.
Farm belt Republicans told Agriculture Secretary Ezra T. Benson today that his resignation would help save Republican congressional seats in the November elections.
After the governing board meets in June to declare dividends, rebates will be given for period 23, which is running now.
Rep. A. L. Miller (R-Neb), emissary to Sec. Benson for the GOP lawmakers, said Sec. Benson was told that "right or wrong he has become a symbol of low farm prices" and consequently is a serious political liability to his party.
But Sec. Benson flatly refused to give any consideration to the congressman's views. The move by the lawmakers resulted from the special election in Minnesota last week where the Republican candidate barely won by 700 votes.
The United States has drafted secret preliminary proposals designed to promote a solution of the French-Tunisian split before a new series of incidents makes the situation worse, it was disclosed today.
Communist North Korea announced today that any of the 34 persons aboard a hijacked South Korean plane could return home if the Republic of Korea negotiates directly with the Communist Pyongyang government.
A dispatch from Tunis said relations with France had taken a turn for the worse and that tempers were rising on both sides over the closing of five French consulates by Tunisia and the alleged kidnapping of three Tunisians yesterday.
It was considered extremely doubtful the South Korean government would accept the offer broadcast by Pyongyang Radio, because they believe the hijacking was an attempt to blackmail South Korea into recognizing the Communist regime.
In Seattle, Wash., the defense attorney for deposed Teamster Union leader Dave Beck said today he planned an immediate appeal of Beck's prison sentence on an embezzling charge to the state Supreme Court.
At Wichita, an alleged burglary ring believed to have been born in the Industrial Reformatory at Hutchinson was cracked Thursday with the arrest of six Wichita men. Officers said at least 16 burglaries
in Sedgwick County as well as others in Zenda, Murdock, Schutte and Elkhart have been solved by confessions from the suspects.
An international air armada searched rough Atlantic seas of the Azores today for a U. S. Navy Constellation missing with 23 crewmen aboard. The search was being coordinated from the joint United States-Portuguese airbases at Lages in the Azores.
Theodore Roosevelt had such weak eyes that he had glasses sewn in his clothes in several places so never to be without one.
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