Thursday, Jan. 16, 1958 University Daily Kansan Page 3 MR. MERCHANT: Even if you could shout your sales story from the rooftops of Lawrence for 24 hours. ... ...You couldn't reach nearly as many college students as the UNIVERSITY DAILY KANSAN does in one hour Each Monday thru Friday afternoon beginning about 3 p.m., students, faculty members, and staff pick up their copies of the University Daily Kansan, and you can believe they really READ the Kansan . . . from the first page to the last . . . news, editorials, and advertisements. The point we're trying to make is this: THERE IS NO MORE DIRECT METHOD OF REACHING THE PROFITABLE CAMPUS MARKET THAN THROUGH AN ADVERTISEMENT IN THE UNIVERSITY DAILY KANSAN. The Kansan covers the college market to a degree unapproached by any other medium. When you place an ad in the Kansan (at our low rates),you may be sure that you are getting very little, if any, waste circulation. We think you'll find, as many already have, that advertising in the Kansan will prove very profitable to you. Why not give the Kansan a try? Just call VI 3-2700, extension 376, and a salesman will be sent to call on you with information as to rates, etc. Or write to: University Daily Kansan, Business office, Room 111 Flint. UNIVERSITY DAILY KANSAN Business Office "The surest way to reach the campus market."