Now! The one cigarette in tune with America's taste!
Hit Parade has all you want!
the tobacco... the tip... and the taste!
The tobacco you want
... only the choicest grades of quality tobacco. And it's all 100% natural tobacco!
The tip you want
. . . developed exclusively for Hit Parade. And it really does right by the flavor.
The taste you want
... the freshest, liveliest taste of any filter cigarette.
New crush-proof box or familiar pack
"TOBACCO IS OUR MIDDLE NAME" • THE AMERICAN TOBACCO COMPANY © A.T. CO.