UNIVERSITY DAILY KANSAN
Kansas Newspaper Week Program
Friday Afternoon.
KANSAS EDITORIAL ASSOCIATION
1:30—Address of Welcome to Editors.
CHANCELLOR STRONG.
Fraser Hall, Chapel.
Response for Editors—
W. C. MARKHAM, Baldwin Ledger
2:00—Short Business Session; Appointment of Committees.
2115—Newspaper Office Side Lines—are They Advisable?
(Stationery and Magazine Stands; News-
paper clubbing plans; Handling by-pro-
ducts of the business; Calendars; Insur-
ance; Etc.)
JOHN REMDOND, Burlington Republican
JOHN REIMOND, Burlington Republican.
Discussion
BEN L. MICKEL, Soldier Clipper; A. B. ADAMSON, Beloit Call; J. R. BRAY, Caney Chronicle: HENRY HONEY Mankato Adavgte
2:45—Co-operating With Foreign Advertisers.
2:45 - Co-operating With Foreign Advertisers
    E. HAGENBUCH, Kiowa Journal.
    Discussion.
Discussion
H. J. POWELL, Coffeyville Journal; ED. GREER,
Winfield Courier; HARVEY ECKERT, Larned
Tiller and Tolier; H. E. MONTGOMERY, Junction City Union; ROLLA CLYMER, Olathe Register.
3:15—Handling Local Advertising.
ROY BAILEY, Salina Journal. Discusso
Discussion
SETH WELLS, Eric Record; W. T. BECK, Holton WILSON; J C. DENIUS, Dodge City Globe; L. R. BRODRICK, Maryville Advocate-Democrat.
4:00—A Clinie on Humor.
STRICKLAND GILLILAN, Newspaper humorist,
Finnigan Farm, Roland Park, Md.
5:00—Seeing Lawrence by Automobile. By courtesy of Lawrence Merchants.
6:30—BANQUET.
6:30—BANQUET.
By courtesy of Merchants' and Farmers' Association of Lawrence.
Masonic Temple
Saturday Morning.
8:30—Journalism in the Orient.
MACK P. CREFCHER, Department of Agriculture, Manila, P. I. Read by CLYDE KNOX,
Independence Reporter.
9:00—ESTIMATING.
CHARLES H. BROWNE, Horton Headlight-Commercial.
Questions, Fire Them at Him.
9:30—Co-operation in the Local Field.
Discussion
NATE E. REECE, Stafford Courier; MARCO MORROW, Capper Publications; C. M. HARGE, Alicia Ablow, E. F. HUDSON, Fredonia Herald; J. M. LEMUS, Kinsley Graphic; JOHN C. MADDEN, Linn County Republic, Mound City.
10:00—Capitalizing the Country Correspondent.
WILL TOWNSLEY, Great Bend Tribune.
Discussion
DWIGHT HAMILTON, Norton Telegram; BEN T. BAKER, Smith Center Journal; CECIL JONES,
Cedar Vale County Liner; ROY CORNELIUS,
Hoisington Dispatch.
10:30—Selling Stuff to the City Paper.
Send the Daily Kansan home to the folks.
Billy Sunday and Preparedness,
Plymouth Church, Sunday, 7:45...
Adv.
10:30—Selling Stuff to the City Paper.
Morgan, J.C.
11:00—Obligation of the Editor to His Community. J. FRANK SMITH, Pleasanton Observer-Enterprise.
W. C. Palmer, Jewell City Republican; B. P. WALKER, Observe Farmer; E.M. TETER-PESON, Cimarron Jacksonian; J. M. SATTERT-WAITE, Douglass Tithe; GEO. A. HARMON, Valley Falls Vindicator; N. A. TURNER, Rubbish Record; A. Q. MILLER, Belleville Tele-scope.
11:30—Donald Thompson's War Pictures—7 reels. Shown through the courtesy of the Topeka Capital.
Discussion
Saturday Afternoon.
1:30—Round Table. How Can the Kansas Editorial Association Prove of Greater Benefit to Its Members?
R. A. HARRIUS, Ottawa Herald; F. W. PARROTT, Clay Center Dispatch; KEITH CLEVENGER, Osawatomie graphic; GICK FOCKLE, LeRoy Reporter; GOMER DAVIES, Concordia Kansan.
2:00—Reading of price winning story of 1,000
words on "If I had my life to live over again,
would I marry a Kansas editor?"
Judges—HERB, CAVANESS, JOHN MACDONALD,
JOHN LEE, ANDREW HARRIS.
PAPERS DESERVE HELP
2:30—Reports of Committees. Unfinished Business.
2:00-5:30—State High School Track Meet.
0.5000 WITH K. U.
The Seismology Recording an earthquake.
Demonstrations with Liquid Air, Testing
Concrete with 40,000 pound pressure. Testing
Water for Kansas Cities. Commercial
tests for Kansas clay. Testing Food and
Drugs, etc., etc.
3:30—Short Visits With K, U.
Too Dependent on Ads, Says Burmingham, to Exert Independent Influence
"The newspapers always have been, and I think always will be, the most important factors in the building up of any community, and in the fostering of a public enterprise," said E. F. Birmingham, of New York, editor "of The Fourth Estate, before yesterday' session of Newspaper Week.
"One fact, however," he continues,
"that we must face squarely, is that daily newspapers have for years past gone on giving to the advertisers increases in their circulation without any commensurate increase in ad revenue. The more news there will soon be no newspapers with which to serve the public."
Miss Alice Marble, who is in the office of her brother's paper, the Fort Scott Tribune-Monitor, came Wednesday to attend the meetings of the Cost Congress. While at the Uni-
Mr. Birmingham said that the editor of a good newspaper is one of the most important factors in the success of any community but that the co-editor of such a publication totally necessary to the editor as is that of the editor to the community,
"Our newspapers," he said, "are owned by working newspapers with very few exceptions, and they are working hard and conscientiously but there must be a radical change in the source from which a news revenue is obtained. Advertising makes money from larger number of merchants so that combinations will be possible. The moral which I wish to point out is that a newspaper publisher cannot do much in the line of real conscientious community building today as he could if he were not so dependent upon mass advertising. If he wishes he would be a politician which he lives demands criticism, he is immediately confronted with the fact that a few powerful interests control the bulk of his sources of income. Eliminate the horrible strain which is on the mind of every publisher today over the increase in the cost of paper and everything that goes into the newspaper and he will be able to give attention to the responsibility as a community builder, which his position upon him."
MECHANICAL ENGINEERS
ELECT CLASS CHAIRMAN
The University Student section of the American Society of Mechanical Engineers met Thursday afternoon to discuss hired officers for the coming school year.
The following men were elected:
Prof. A. H. Sluss, honorary chairman,
Mr. Hagenbuch, chairman, Ralph
Patterson, vice president,
sell, corresponding secretary, Paul
Bressham, treasurer, E. L. Clower, recording
secretary, G. P. Bunn, chair-
AMES MAN KILLS SELF
IN CANADA; WAS A SOLDIER
Winnipeg, Man., May 5—Private Ross Finnicum, 21, of the merican Legion, is dying here following an attempt at suicide. His father, a wealthy railroad man of Des Moines, Iowa, is enroute here. The boy was recently a student at Ames College, Iowa. He shot himself in the breast.
Havinghurst Off For Omaha to Compete in the Interstate Oratorical Contest
K. U. MAN TO ORATE
"The Coming Conflict" is the subject of Havinghurst's speech. It deals with the growth of the munion interests since the war in Europe and the possibility of their attempting to faction preparedness programs upon us as they had succeeded in doing in Europe during the last hundred years.
Mrs. Imri Zumwalt of Bonner Springs, came with her husband to attend the meetings of the Editorial Association. Much of Mr. Zumwalt's time is taken up in state publicity work, and while he is absent from the office, the paper is edited by Mrs. Zumwalt and printed in newspaper work for more than the years. She is particularly interested in news writing and editorial work.
Intertype Exhibit
Fridays and Saturdays are fruit salad days at Wiedemann's.—Adv.
Clarendon Havinghurst, winner of the State Peace Orotational Contest, is today at the University of Omaha, where he will represent K. U. in the Interstate contest this evening. The state college National contest which is to be held at Lake Mohawk, New York, in June. Seventy-five universities and colleges have taken part in preliminary state contests. The states competing here include Omaha are Iowa, Nebraska, Missouri, South Dakota, Colorado and Nebraska.
GREEKS FEED EDITORS
Journalistic Fraternity Entertains Visitors With Banquet in Myers Hall
Much of what was discussed at the regular sessions of the Missouri Val-ice Congress, Tuesday and Wednesday, was discussed and digested after the banquet.
Sigma Delta Chi Henr Journalists Twenty editors and publishers who are here this week for the Newpaper sessions were banqueted at Myers Hall last night by Sigma Delta Chi, fraternity, composed of men students in the department of journalism at the University of Kansas.
Frank Leroy Blanchard, editor of the Editor and Publisher, New York, responded to a toast, advising that the student seek the country fields, its undisputed opportunities. His books in both fields, metropolitan and rural, were related to have a favorable bearing on the possibilities of the latter.
Miss Anna Carlson, one of the most noted editorial and paragraph writers in the state is attending the newspaper week sessions. Miss Carlson, whose home is at Lindsborg, has a new editor for twelve years. Last summer she went to Wichita, where she had charge of the editorial page of the Wichita Eagle during Victor Murdock's absence.
Joseph A. Borden, secretary of the United Typothetae and Franklin Clubs of America, opened up a new avenue of vision for co-operation between the editor and his community. He said that comes once in a life time, a young editor walks into his own newspaper office, was described by C. H. Browne, of the Horton Headlight-Commercial, as being without a parallel.
Because of ill health, Miss Carlson was compelled to give up her work on The Eagle and return to her office, but is now ready to go back into it. Then Mr. Zumwalt of Bonner Springs, a reporter this morning, he said, "Miss Carlson is going to get back into the work soon. If she can't get a position, she is willing to marry him. And I will give her work on his paper, although Miss Carlson is like most newspaper women, not matrimonially inclined."
Carl Hunt, editor of Associated Advertising, who arrived late yesterday afternoon, responded briefly by asking that the gathering retire to smoking quarters nearby to continue the open discussion.
ANNA CARLSON, EDITOR,
HERE FOR WEEK'S SESSIONS
HUNT PRAISES BUREAU
Special—the Brown Bread ice cream at Wiedemann's—Ady.
Editors of Associated Advertising Believes Kansas Plan Opens New Chapter
DEPEND ON BUSINESS MEN
Says Merchants Must Co-operate With Publishers
Carl Hunt, editor of Associated Advertising, praised the work of the Central Newspaper Bureau, which was recently inaugurated at the University of Kansas, and predicted that it would open an important chapter in the development of advertising methods, in an address to the editors yesterday.
"The success of the Central Advertising Bureau, which I predict will make a mighty interesting and important chapter in the history of advertising, depends quite as much upon the business men of your respective cities and towns, as it does upon you." Mr. Hunt said.
"You are here because you believe in your papers, in your towns and in Kansas as a market. Enthused with that belief, you are ready and willing to work. You can and you will do your part.
"But how about your local merchants? The general advertiser, whose copy you want in your newspapers wants more, merely, than a good advertising medium. He does want a good medium, of known circulation, of an institutional influence and with clean advertising columns, but he wants more."
"He wants a responsive public—a public that believes in advertised goods and that believes in advertising. He wants a public that believes in your local merchant, (his distributor).
"He also wants a responsive merchant—a merchant who is reaching out after new trade, catambating mail order advertisers and showing other signs of life. He wants a merchant, who realizes that profit depends more on what goods turn over than upon the length of the original mark-up; a merchant believes in advertised goods, who knows advertised goods do turn over; who is square with the public and with those from whom he buys goods; who knows the value of co-operation, both with the manufacturer and with those of the home town; and this merchant knows how知广告, truthfully and well.
"Briefly, the best way for a publisher to start an advertising club, experience has shown, is to remain a first. He should let the buyers of your book do more at the beginning. His paper can encourage the idea and the headlines office of the Associated Advertiser, the author of literary literature, etc., to help.
"First, the publisher should broach the matter to a few leading men—and the busier a man is, the better for this sort of thing. The publisher on the subject himself, will point out the advantages of the organization from the "Then a little meeting should hold, with half a dozen leaders present—the half a dozen men already committed definitely to the idea. This would be for the purpose of planning a general meeting. A list of people who ought to be in such a movement would be made up. This list would be supplied to the Indianapolis, and the news of the proposed club would be unraveled into the columns of your newspaper. From Indianaapolis we will circulate your prospects, paving the way for your organization meeting.
"It has been found best to have this first meeting all cut and dried, if possible—like we do political conventions over in Indiana. Officers can even be agreed upon in advance, A constitution, after the little model therein and reader. The association has adopted, can be written and read. The organization can be perfected and a definite meeting thus arranged. Conferences can be named to outline some plans for work, to be reported at the next meeting."
The Methodist Bulletin
FELLOW CITIZENS! ATTENTION
University Sunday School at 9:30.
No one sleeps here. In the class in "The Modern Man's Bible" four students will discuss questions regarding which will start something. Dr. Thompson will keep his thumb on the discussion.
10:30, Sermon by Dr. Hargelt
Subject, The Romance of the English
Language
Epworth League at 6:45. James B. Ramscy will lead the free discussion on the Senior Questionnaire. Come with ideas. K. U. Religion will be analyzed. Chairs can be placed in the hall.
University Pastor will reach at 751-802-3564. Subject, "Some Students I Have Moved."
At 12 Rev. Thompson conducts a
conference in Batesley and the
Coming of Our Church
May 14th is the day when an "afternoon" for all the Methodist girls will afford the opportunity to meet Miss Willard, loader among the College Women of America. Reserve the day.
Send the Daily Kansan home.
Arrow Shirts—guaranteed fast color Sold exclusively by Johnson & Carl
WHAT DO YOU WANT?
We are truly interested. We want to know.
Once every month we hold a meeting of all the employees of this store for no other reason than to learn that one thing—WHAT YOU WANT. "SERVICE."
That is the one great thing we talk at that meeting. Not sales or profits but service. We try to keep our prices right the whole store through, and now the ambition of every clerk in this store is to serve you in the best possible way. We want you to look forward to a trip to WEAVER'S not so much as a shopping trip but as a pleasant visit. We of course want to sell goods, but we consider this only a part of our duty. We Are Here To Serve.
WEAVER'S
A FINAL TIP Mr. Kansas Editor
Does Your Wife Allow You to Talk?
You are leaving town pretty soon. Of course, we are sorry to see you leave and will be glad to see you back again soon. But when you get home, bear in mind the fact that there is a Kansas mercantile company with warehouses at Lawrence and Emporia that handles a good line of coffee, canned goods, extracts and other eatable.
If she does and has not yet found the grocer in your town who handles Poehler products, "put her wise." We hope you have enjoyed your stay here. Remember, Lawrence is yours any time you want to come.
The Theo. Poehler Merc. Co.
Lawrence, Kansas
Emporia, Kansas
P. S.—We almost forget to suggest that you hit the grocer who handles Poehler products in your town for a little extra advertising once in a while.
No extra charges—Goodbye.
No extra charges.—Goodbye.
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Reference Books 20 to 50 per cent Discount
In this lot we may have the book you have been wanting for your reference library
Rowland's College Book Store
EDITORS
Are cordially invited to make themselves "TO HOME" in Lawrence. A visit to our various places of business will meet with a true Kansas welcome. If you don't see what you want ask for it.
MERCHANTS AND FARMERS ASSOCIATION
904 Mass. St.