UNIVERSITY DAILY KANSAN
THEATRE VARSITY
SPECIAL FOR FRIDAY
The Exquisite Little Star
MARY MILES MINTER
in "Lovely Mary"
5-reel
Feature
Also "A VILLAGE BLACKSMITH"
Also "A VILLAGE BLACKSMITH"
One of those great 2-relief Keystone comedies.
FOR SATURDAY—JOHN EMERSON on "The Flying Torpedo," a Triangle Fine Arts Production. Also a Keystone Comedy.
BOWERSOCK
URGES CLEAN PAPER
Schermerhorn Says Newspaper Based on Beatitudes Can Succeed
A New High Grade Vitagraph Feature
TONIGHT and TOMORROW
ALSO Paramount Travel Pictures
Four Shows Daily:
2:30; 4:00; 7:40; 9:10
"There appears to be hundreds of thousands of good people who clamor for a clean newspaper who do not care to take one," said James Schermorhon, publisher of the Detroit Times, in his address before hundreds of visiting editors and publishers at the University of Kansas yesterday.
When asked for a title for his address, Mr. Schermerhorn termed it "Testing the Beatitudes" and discussed his own efforts in endowing to make a success of a metropolitan paper conducted along Sunday school lines.
"A temperance leader," he said, "told me we were bringing in the Kingdom of Heaven by excluding liquor advertisements and that if we ever decided to get out a morning paper we could count on him as a subscriber. He found it more comfortable to read a printing press cheery clergyman stopped me to say that he had nothing but praise for our attitude. As I saw a copy of each of our esteemed contemporaries sticking out of his pocket, I knew he meant what he said. A certain automobile manufacturer of Detroit has never needed banks except as places of deposit. We have never needed cash. The company divides its earnings among its employees. We have never compelled our employees to share our losses.
"My last word is entwined with hope. The Beatitudes are doing better. Perhaps we shall not require an entire twenty years to prove that a man is capable of success and animate. If our testing of the Beatitudes eventuates into a single business achievement it will do much to bring in the day when the American press shall be as unassailed as it may be, and within us why not within the teeming pages of the daily press where nearly everything else is?
"I am a crank!" is the way that A. Q. Miller explains himself, "if you don't believe it ask the readers of the Belleville Telescope, but it is all good roads. My time and my hobby is good roads. My readers have got used to it but not until after they had fixed and joined in the campaign for good roads, did I let them rest. I think the newspapers are the one group that has got good roads." Mr. Miller is vice-present ident of the Pikes Peak Ocean to Organ Highway.
"Yes, sir I'm editor and I am also janitor," said R. P. M.Culloch, editor of the Anthony Bulletin, who is known to the newspapermen as Bob. The men throughout the state think they have a joke on Bob because they claim that he has been offering his photo as an inducement for subscriptions but they all claim that the deal will be worth while and advise anyone to see the picture before they turn down the offer.
Billy Sunday and Preparedness Plymouth Church, Sunday, 7:45 p. m.
Adv.
TIANO RECITAL TOMORROW
Miss Longabagh Will Play in Fraser Chapel
Mis Hazel Longbaugh will give an organ recital in Fraser Hall tomorrow at 8:15 p. m. Professor W. B. Dalton, 'cellist will assist.
The following program will be given:
Fugue in G minor 1.
Bach Stefan No. 3 in C minor 4, Gulmalt
Preludii
'FROM MOUNT OLYMPUS'
Violincella soa—Adagio, Bargiel
Melton
Andantino...Lemare
Gothic Suite...Roeillmann
Choral.
Gothic Menuit
Prayer at Notre Dame
Toccato
The public is invited.
Ottawa is rather a poor climate for newspapers says Mr. Scott, editor of the Ottawa Herald, when asked what chances and prospects centered around Ottawa. "It was only the other day that one of the papers succumbed. However, it only helps our chances and we will find it rather smooth sailing now. The Herald was never healthier."
P. D. George who recently sold the Mankato Monitor is here for the week. He was recently elected delegate to the Republican national convention. "The chances for newspapers now I think is farther west. I haven't any idea of where I shall settle down but I know I can get some idea of what the other editors are doing by taking in newspaper week."
L. V. Valentine, editor of the Clay Center Times, says that the secret of success in a country newspaper is accuracy and plainness. "Editorials are too often misconstrued and I find it best not to comment on current happenings unless it is necessary. I have cut my editorial page down to a column and then I find it is difficult along without trumponing on someone else. Then another big problem is to get things correct. If a man's name is J. P. Jones and you put it P. J. Jones he is insulted or at least willing to admit that the newspapers can't get anything right."
Carl Hunt, editor of Associated Advertising, the official organ of the Associated Advertising Clubs of the World, came here from Indianapolis last night to talk to the editors. "The purpose of the organization is to arrive at a greater truth in advertisement together to accomplish their work." The association has a membership of over fourteen thousand and is represented in every city of any size in the world.
Lawrence W. Caxier, Junior Medica,
was actually the first student into the
building with the exception of the
newspaper correspondent and Kansas
State University. He evaded the guard on the front step
and climbed in a basement window.
Venus, Diana, and Their Companions are Booked For May 12
Billy Sunday and Preparedness
Billy Church, Sunday, 7:45 p. m.
Ady
Send the Daily Kansan home.
BIG STORM IS PREDICTED
But Clouds Will Gather, Break and Fade Away
One of the most spectacular features of the May Fete, Friday, May 12, will be the presentation of a storm brewing, breaking and clearing. Every phase of the storm will be interpreted with dancing and music; five hundred students of the University will appear in this one feature.
Pam, Earl Metcalf, and his companions are discovered in the haunt of Venus swinging a crowd of mountain nymphs, forty young women of the mountains, and the maidens, and Cupid, Ray Gafney, accompanied by Rose Maiden's appear. At the height of a general merrymaking Diana, Helen Topping, with her maidens; the maidens desert Diana to join John and she retreats to the forest.
The revelry is rudely interrupted by the North Wind, J. B. NcNaught, sweeping across the scene. The East West, and South winds pass by more gently. Clouds, a chorus of twenty dancers, float over the scene, raising a grey mist before the merrymakers, and entirely hiding the three hundred revelers from view of the audience. The rain falls across the lightning, Fritz Schnitzler over the playground, the thunder, Carl Brown, bounds noisily through; the clouds lift and a huge rainbow appears.
The storm over, the revelers return to frost broil, more animated and vivacious.
More originality and variety is displayed in the program for the May Fair before. The hundred young women who have tags 'o sell report good sales.
"We worked overtime getting out the Globe last night so we could run in to see Billy Sunday and rub elbows with the newspaper men," said A. F. Converse editor of the Wellsville Globe "and it was certainly a surprise when I took my seat in the Robinson Gymnasium this morning to find such a well equipped and such a model gymnasium here! I remember along in the nineties when I used to come over from Ottawa University to play against K. U. we were more than disgusted with the gymnasium facilities here. The basement of Snow Hall was the gym in those days and with the ceiling something like ten feet to do anything unless to try to do anything in the gymnasium building is ideal and you can bet that when my fourteen year old son is far enough along he will be shouting the Rock Chalk that I used to leer."
"The flowing of young life at K U. is an inspiration. The sight of it should cheer any weary, down-hearted newspaperman. I have thrown off ten years already and am going to make it twenty before Saturday night." Bob McColloch of the way Bob said, an arm from the way Bob said it, one couldn't help but feel that he meant every word of it.
"I began," said Mr. Blanchard, in his pleasant easy approach to taker. "In 1882 on The New York Tribute Arthur Bowers was then City Editor and his training was better than any course of journalism in a university. He had absolutely no regard for your feelings. Later I became Telegraph Editor on the old Commercial, which is now the Globe."
The crowd gets its first chance for applause when Alfred (Scoop) Hill, junior College, and Topeka Capital Correspondent, walked across the platform to the press table, and was mistaken for Billy Sunday.
Who's Who
Mr. Frank MacLennan, editor and owner of the State Journal of Topeka, has purchased the new Model 17 Linotype, the first to be bought in the state, which his plant of eight Linotypes, all multiple-magazine machines but one.
Much advertising fails to produce results because it never reaches the eye of the person for whom it was intended. An equal amount falls because it does not get past the eye and mouse the mind. Your circular, leaflet or catalog has to awaken interest before it can create desire.
FIRST IN THE STATE
The Ft. Scott Republican was the first to place its order for the new MEMO.
Getting attention is the first problem. A picture—possibly a halfstone of the article advertised—will serve the double purpose of attracting attention and adding to the clearness of a description.
Many people will look at pictures when they will not read type. Often they will be made to arouse their interest to the type, introducing them to the type matter.
"For a time he was with the city Press Association. It was then that he covered the most important news of the Big Railroad litigation, the Griswold case, the death of William H. Vanderbilt, and many other current happenings.
Don't merely send the engraver a "bum" photograph and say "make this three inches wide and have it here by Thursday sure." Take up with him the nature of the article, the field it is to reach, the selling problems to be addressed and consult with him as to the best way to use the article, or of decorating the printed page so as to arcuate attention and sell the goods.
It is in this way that the Teacheror Bartberger Engraving Company will be glad to serve and assist the "adman" and the printer. Write to them at 7th and Central Sts., Kansas City, Missouri.-Adv.
For three years, during the Spanish-American war, he was on the editorial staff of The Evening World. He was also connected with The Fourth Estate. He established The Editor and Publisher for Colonel E. B. Shale, then president of the Publishers' Press Association, and absorbed by the United Press Association.
Then he bought a daily in New Britain, Connecticut. After spending two years there, he returned to New York and became Assistant Managing Editor of the New York Evening Telegraph.
At one time he was Sunday Editor of The New York Daily News and city editor of The New York Morning Telegraph.
Eleven years ago he started the first course of street street bricole in the 32rd street bricole p.
New York City. Graduates from this class are now holding important advertising positions in U. S. England and South America.
For 14 years he has been lecturing for the Board of Education of the city of New York. The lecture which he gave yesterday afternoon on "The Making of a Metropolitan Daily" has been delivered over 150 times.
In addition to all this, Mr. Blanchard is chairman of the Committee on Schools and Y. M. C. A., of the Associated Advertising Clubs of the World. This is one of the most important bodies of advertising men in the world. Mr. Blanchard is scheduled to speak at their next convention, which will be held at Philadelphia, the last week in June.
C. W. Moburg, who with P. O. Pedersen comes from Davenport, IA, to demonstrate the Linlograph in the Kansan office during the Editors' right. "You have to be Daily Kansan is all right." You have attended these three meetings at other universities, some of which do not have any printing offices whatever. This is the most thorough office of any university I have visited, but would be par excellent, if you had a Linlograph," Mr. Moburg says.
Glick Focke editor of the LeRoy Reporter, and leader of the Kansas Editorial band, paused long enough in his task of getting his band members together to say that he wouldn't miss one of these cost meetings for
any reason other than sickness or sudden death.
A. V. Napier, manager of the Iota Daily Register, deserted the sessions of the Kansas Newspaper week program yesterday and chased golf balls over the hills and far away at the country club.
Mr. and Mrs. Elmer T. Peterson of Cimarron have arrived for the Editorial meetings. Mrs. Peterson, who was engaged in newspaper work marriage, is reporting on her husband's paper the Cimarron Jacksonian.
C. R. Sibbit, sophomore College, and Robert, freshman engineer, have pledged Kanza.
George Hook, who styles himself a "country correspondent" and who lives at Sabetta really is one of the characters of Kansas journalism. He is a lawyer by profession and a writer by inclination. Telegraph editors in the Missouri Valley have come to look for his novel items.
E. K. Whiting, manager of the Ovatsonan, Minn., Journal-Chronicle admits be a "cost system crank" sometimes but he says he has nothing on his partner who is a "nut" on campaign finance; "on camp about after his editor partner's an Agricultural college for a brief time to get the farmers' point of view
Billy Sunday and Preparedness, Plymouth Church, Sunday, 7:45 p. m. adv.
The LINOGRAPH
PRICE $1800.00
You are invited to inspect the LINOGRAPH on demonstration in the editorial room of the Daily Kansan. We will be pleased to answer all questions of whatever nature.
Remember these points:
The LINOGRAPH is a "multiple" magazine machine; you can have as many additional magazines as your work requires, and changes can be made in 10 seconds or less.
The LINOGRAPH magazines contain ample supply of matrices and are not "short" as that term is generally used. Ask us about it, and let us show you.
The LINOGRAPH is fully guaranteed, not only as to the workmanship on the machine itself, but also as to material used and product of the machine.
The LINOGRAPH is backed by plenty of capital, so you need not worry about getting repairs. Ask Dun's or Bradstreet's. You will find that we have no LIABILITIES and a lot of RESOURCES.
What you can save on the price of a LINOGRAPH, as compared with any other machine, of EQUAL range and CAPACITY, will buy a lot of other labor saving equipment for your composing room.
The Linograph Company DAVENPORT, IOWA, U. S. A.
Set in 12 point Century Expanded with 14 point Condensed Title No. 3.