UNIVERSITY DAILY KANSAN
VOLUME XIII.
UNIVERSITY OF KANSAS, THURSDAY AFTERNOON, MAY 4, 1916.
SUNDAY EXTOLS NEWSPAPERS
NEED FAIR RATE CARDS
That Is First Requisite For Central Bureau's Success, SaysMacLennan
THE PLAN IS A GOOD ONE
Will Bring Outside Business to Kansas Papers
At the dinner given at the University Club last evening in connection with the Central Newspaper Bureau the new organization headed by George Hough Perry, Mr. Frank P. McLeann, of the Topeka State Journal was asked by Merle Thorpe, pro-
spective of journalism, to take the place of Mr. Hough on the program. The latter had been a New York City in the interests of Business business, Mr. MacLeann was introduced by George W. Marble, of the Fort Scott Tribune, who presided at the linner, Mr. MacLeann said in part:
"Fortunately I was with Mr. Perry in New York City last week at the time of the Associated Press and newspaper Publishers' meetings covering the greater part of the week. Mr. Perry and I came to Kansas from New York City same train. He and I are in perfect accord about the policies and prospects of this bureau. We are both enthusiastic over it. I believe it is going to have a great effect upon the foreign perturbing sure to be placed in Kansas to support Mr. Perry. He is sure it will benefit us to your dailies. We are sure to get advertising that we would not otherwise have.
UNFAIR RATES
"Of course the Bureau is not yet in full working order, but he has offered you tonight through Mr. Thorpe the first business.
"Now if this league is to be a success, you must follow three rules. If you follow these you will get great results, and Mr. Perry will with be the try-out of the four months now. If you do not follow these rules the organization will be a failure and might just as well be disbanded.
"First: You must have a fair rate card and by fair, I mean one that is just to the both publisher into the patron, the most unfair rate that I know of is that of one of your members who told me this evening his paper has a circulation of 3,500 and who is taking advertising as low as 9c per inch. His lowest rate should be 20 cents.
"Second: Make the rate card simple, as nearly a flat rate as possible Do not compel the advertiser to use his knowledge of analytical geometry and calculus to ascertain just what 954 inches, for example, will cost him our paper. Give him an easy problem, that your rate is 10 cents an inch, then 954 inches would cost him $8.50, and there you are.
MUST NOT CUT PRICES
Third: Make your rate card rigid. This is absolutely essential. It will not be easy to show your lowest rate in paper, and then quote the advertiser a cut rate. That will demoralize the whole proposition, discredit Mr. Perry and prevent you from receiving the benefit which this organization will give you. You will follow these rules which may be summarized in this single sentence:
"We have a rate card based on these principles and I am just now exercising patience. We raised our rates on the Topoka State Journal, April 1, for $250. We have also raised on account of increased service, larger circulation and also because of the distressingly increasing high cost of all the material entering into the production of the daily news paper, whisky, paint and metals."
"Make your rate card fair, make it simple and stick to it. Then if you will have patience, for it takes time, you will get the business."
"Gentlemen, if your rate card is not right, now is the psychological moment to get it right. An advertiser will pay your rate if he is satisfied that it is fair, and convinced you will not cut the rate to his competitor in business. He wants to be on an even basis with his rival. You do not take your advertisers a square deal unless you treat them alike. You owe a stiff back-bone to yourself and your patrons, the advertisers."
"In Topeka we have had a successful campaign in advancing our rates. The new rate took effect April 1, and wonderful to relate, there are only advertisers who are holding out and have not come in under the new rate.
"One of these advertisers is an amusement magnate who has just brought suit for libel against me for the misuse of me through litigation and out of me through litigation and not."
ellor's Announcement
instructors may dismiss classes to attend the address of Chester S. Lord in Fraser chapel at 11:30 Friday. Mr. Lord was managing editor of the New York Sun for thirty-two years, a regent of the University of the State of New York. His address will be: "Journalism as a Profession."
"The second advertiser who has stayed out because of the advance in rate is one of the smaller advertisers. He has carrying a space of four inches on his phone and some symptoms that he will come in again in a few days at our new rate."
through liberal advertising. The question of rate is not to bish I must go home tomorrow to prepare my answer in the courts before May 12 and show why I should not pay him the $25,000.
WANTED A REDUCTION
"The third advertiser who has stayed out of the advertiser in Topeka. He is an enterprise chan, has a magnificent store and a fine trade, but he insists that we shall give him a lower rate than his competing department stores pay us; and his competitors have splendid desiences, one of them with more floor space, and others who have big fine stores and, I believe are entitled to just as low a rate as he is.
"On account of the change in our rate card, I am now arranging to conduct my affairs, exercise certain economies, possibly reduce the forces in the various departments, but I hope it will not be necessary; in other words, we can go for a newspaper business so we can go for advertising and conduct the state Journal at a profit without this big advertiser. We are now encouraging as many small advertisers as possible; trying to make up by the large number of small ads to big volume of advertising we have now is one big advertiser. The falling State Journal from this one advertisement amounted last month, assuming that he had taken the same space with us that he did in the other daily, (and he was using about the same space before the advance) would aggregate the Kansas daily press, we of the State Journal would no more think of giving him a lower rate than our minimum of 56 cents per inch, the same rate that other department stores are paying and realize a fair rate for the service in circulation and the quality of newspapers out, than we would think of abandoning other principles that we have, for commercial purposes.
"I may have to reduce our force may be driven to borrow money and as I also have some little differences with the bankers, I might have to go to Billy Money Hutchison or Governor Stubbs' bank in Lawrence, if I need more money in my business; but I will borrow the money before I will give this big store time." The managers of the older stores in Topeka.
Five Hundred Books Given Out to Impatient Crowd in Fraser Hall
JAYHAWKERS APPEAR
Only those students who have cash receipts will be able to secure copies of the 1916 Jayhawker. The entire edition -save those which were reserved- has been exhausted, and there are no more copies to be had.
Strickland Gillian, newspaper humorist, author of "Off again. On again, Gone again, Finnigan," of Balchapel at 4 o'clock Friday instead of chapel at 4 o'clock Friday instead of 5 o'clock as announced.
Arthur Brisbane, the highest paid editorial writer in the world, editor of the New York Evening Journal, author of "The Wife's Day" and "day morning." The public is invited.
The Weather
Kansas: Fair tonight and Friday Warmer in south portion tonight somewhat cooler Friday.
Editors' Supper Tonight
The Neutralized Dutch supper at the gymnasium at 6:30 tonight is open to editors and their wives, and to their friends. Among other vaudeville features will be a musical comedy "Armaggeddon" written and executed by the Topeka Press Club.
EVANGELIST GETS ENTHUSIASTIC WELCOME FROM K. U.AUDIENCE
Billy and Ma Appear on Robinson Platform and Win Applause From Large Audience.
"My introduction by the Chancellor was the finest I have ever received at any school. There was no compromise in it. It was a clean cut statement for Christ."—Statement by Billy Sunday after the address.
It was a hurried and nervous Billy Sunday that ripped out the above statement as he tore into his clothes after his shower bath in the private office of Dr. James Naismith, physical director. Then followed closely by the ever watchful Ma Sunny he tried to饥饿 the women's dining room in the gym and hurriedly grabbed a head in cabbage. Taking a huge chunk he rapidly began to eat it. "like it," he gasped, between bites, while offering a piece to the newspaper men. "Take a bite," he offered.
Accompanied by Professor Thorpe the party slipped out of the side door of the gym and made for the Franklin ear which was waiting to take him back to Kansas City in time for his afternoon address in the metropolis. "Watch out for those moving picture men, "Pa," warned Ma Sunday as a suspicious looking box was turned in their direction.
(By Raymond Clapper).
With good-humored curiosity the University of Kansas met Billy Sunday this morning.
CHANCLER ORIGINAL WITH SUNDAY Chancellor Strong had just com- pleted an introduction which Mr. Sun- day characterized as the most beautiful straightforward and unreserved he had ever been given at a great university.
And Billy was good-natured about it too.
I got naked at it too.
He knew what the audience wanted and every once in a while he would shoot out a streak of his famous adjectives. Then the crowd would sit back and laugh and Billy would laugh too.
Sunday, could we?
BILLY LIKED THE ROCK CHALK
"Many here both among the faculty and among the student body hoped that Billy Sunday would come to the University," Chancellor Strong said in introducing the evangelist. "He is very welcome here his morning. I wish to say right here that I believe in revivals and in Billy Sunday bein five minutes he had the whole audience singing vigorously.
Sunday couldn't leave his religion in Kansas City today. He came to the University to talk about newspapers, and be brought a carefully prepared manuscript along, but time after time as he grew earnest over the newspaper's power for good, he fell into his more familiar field and preached the whiskey business into a corner. Then he would suddenly come back to his manuscript and resume his subject.
When Mr. Sunday started to talk he was hoarse and throughout his thirty-five minute speech he continued in a high strained tone and appeared to speak with great effort. Perspiration flowed continuously.
"I'm not going to preach to you, so disabuse your minds," Billy Sunday announced as he stepped up to the pulpit.
BILLY LIKED THE ROCK CHALK
As soon as Mr. Sunny jumped up on me in the Gymnasium, he saw that he had a college audience and he broke into her yay laugh. The audience which packed a back of floor space replied with a touring Rock Chalk. After it was over Billy turned to Ma Sunday.
"That's some Jayhawk," and he wavied to the audience.
Then Homer, A. Rodeheaver, musical director for Mr. Rose, Sunday to lead the singing. He felt right at home. "I was once yeller leader at Ohio University," he said, "and that Rock Chalk sure did sound fine."
He then taught the famous Sunday revival song, "Brighten the Corner Where You Are," to his K. U. instrument, to it, to the trombone and then singing it. Then he asked the audience to sing it and repeated the words:
Brighten the corner where you are,
Brighten the corner where you are,
You may guide across the bar,
Brighten the corner where you are.
Sunday appeared tired and the lines of worry on his face were rather prominent. He wore a dark pin-tail coat and the new patent leather oxfords.
PARKED NERVOUS
But the audience made a poor trial and Mr. Rodeheaver them and other chance. About thirty minutes this time. In desperation he turned to the editors and asked them to sing the chorus.
At this time sun, sky was walking around on the platform, nervously awaiting the end of the ten-minute song service. He grasped the pulpit tug to see if it were given it a hard hug to see if it were given it a hard Hug he appeared restless and eager to get to talking. He worked his lips during the singing evidently following the small black leather book in which he carried his manuscript.
Not a sound.
"Well, where's Henry Allen, he
coupling it all right," he raved.
he laughed.
cause he believes in One who speaks with authority and in this time of world crisis it is well to remember that there is only One who speaks with authority."
Then as the tremendous applause started up, Billy broke into a wide smile and grasped the sides of the pulpit tightly. During the entire adoration, he barely left his position in front of the teacher; he went around in front of it several times so that he could gesture more freely and could get closer to his hearers.
"Come on, you traducers; come on you triple extract of infamy; come on you assassins of character; come on, you defenders of God and enemies of the Church; come on you bullnucked beetle-browed, goat-jowled, peanut-attracted, induced four flushes, false alarms and excess baggage." That is a sample.
GIVES K. U. A SAMPLE
He started out to speak to the Kansas edithers but he could not stay very far from her, closest to his heart and time after time in his manuscript and jumped into one of his scathing attacks on liquor.
His audience took such passage with a pleasant-humored curiosity and applauded loudly while Billy sent back laughing and watching them. Then he would begin to talk about the pain before and before anyone knew it he would crouchling down in front of the pulpit straining every muscle, biting off his sharp words about the whiskey ring again. And the crowd would laugh again and applause. It was the time they wanted to see. And they did—in flushes when he forgot he was making a newspaper address.
He showed familiarity with the words of the great figures of literature including Tennyson, Emerson, Homer, Vergil, Socrates and Lincoln.
LAUDED GALILEO AND JENNER
Sunday surprised his audience by lauding the work of Galileo and Jenner, two great scientists and showed contributions to knowledge and to their firmness in the face of opposition.
"But all these cannot take the press of Jesus Christ," he cautioned, "and they were, others as wonderful will follow them. But there is only one Christ."
WANDED THE BURK CHALK AGAIN
bringing this brief passage, a bang that is this list on the pulpit and laughing applause. And Sunday would laugh too.
Then the crowd would laugh at Sunday.
WANTED THE ROCK CHALK AGAIN
When he had finished and the audience was about to go Billy stood 'ip.
"Let's have that Jawhack again," and he followed it with his lips and laughed.
Chancellor Strong was about to dismiss the meeting when Billy jumped
"Wait a minute, Chancellor," he said. "I want Ma to talk." So Mrs.
Sunday stood up while Billy introduced her to K. U.
"The first time I ever was in kansas was on our honeycomber and Billy was on the rabbits most of the time and I made sure we send back to our friends in Illinois."
As she finished Billy, who had slipped into his overcoat after he finished speaking wavet at the crowd and hurried out.
The following extracts from Mr. Sundy's speech are taken from the estenographic report:
The Talk in Detail
I am not going to preach to you, so just disburse your mind now about that if you are worrying about it.
I am always at home with the newspaper men, because I have mixed with them ever since I have played base ball. I think the greatest single agency for good in the world is the newspaper. I think I know newmen men. I have had them with me even three years. They camp on my trail. They watch me when I sleep. They talk about the kind of clothes I wear, and about the color of my neckties. They talk about whether I like my beef steak or well done. And I like him. I have never been afraid to trust a newspaper that it is true that sometimes a newspaper is clearly opposed to my work in fighting the whisky key bun; but since I gave it to Jesus Christ, I have asked no quarter. And what's more, I expect to fight until hell freezes over, and then I'll buy a pair of skates and tackle them on the ice. And I can testify that when an editor has it in his hive on the chair him up, hang his hive on the chair him up, salt it down while the other stays on his knife blade and getting ready for the operation. I could hardly carry on a campaign without the newspapers, and they are the most important factor for good in any community that I know of.
Of course there is such a thing as a mediated editor, as a press announcer, or a riff-affriff of society; but all people are able to discriminate between that type of a newspaper with that type of paper and the paper with high, lofty ideals.
TALKS SHOP FOR EDITIONS
Among the great newspapers of New York are the Heart papers, and my favorite Arthur Brisbane, in my estimation, the most authoritative editor writer in the United States, know anybody in the world who has a marvelous amount of good. By the way, I am the father-in-law to the newspaper profession. Our only daughter is the wife of a country editor in Michigan. And I really know a lot about it. I know the difference between a three cm type and a card of the same dimensions. And I know a lot about the high calling and the responsibilities that lie within the grasp and reach of the editor, I know what a force the editors of Kansas, since the early settlement days, build up this West, and the editor with his shirt tail full of type was no less a factor in building the community than the sky pilot. Oh, how fortunate it was for Kansas that its newspapers were men were with high intelligence only that, but the newspapers of Kansas fit the best advertised state in the Union. Whenever president Wilson wants to know what the West thinks about his preparedness propganda, he outspread the Kansas papers, Rosenett always推拿 to Kansas to touch off the promise to or to the front door of Kansas, which is Kansas City.
PAIRES KANSAS NEWSPAPER
I know the West. I am of the West.
I know the Kansas spirit, which was wait up by the early editors and who you men of today are still keeping me alive. I said. I am of the West, and I like it. When I come west I stretch out to my full length and take a full breath of the thaw that blows over her fertile valleys. I like to have a man come up to me and say, "Why, hello, Bill! Gosh! I'm glad to see you."
And I have learned that Kansas is the best illiterate state in the Union. The illiteracy of Kansas is only 23; that of Maine is 4.4; of Massachusetts, 5.5; and of the whole United States, 70.1. The definition of illiteracy is ignorance, not discrimination or ignorance slink away like a wolf to a lion den and hide itself. You are right up to the minute, and I think it is because you have so many good newspapers. There are more news articles read in Kansas in proportion to its population than any other state in the Union. Kansas, half the population of Massachusetts, has 163 more newspapers than that state.
And Kansas honors her newspaper men. She ought to, for my friend Governor Capper is a good example, and he is thirty-six inches to the yard, all wool, true blue and one hundred cents to the dollar.
PREACHES KANSA AND EAST
Oh, what a debt, my friends, we owe to the old editors of the old days. It is over that they had to take their subscriptions and crops, but they still treasure their principles. Those old war horses are all gone now, but their souls like John Brown's body, go marcheing on. And continuing in the spirit of those editors, the editors of today have brought justice to the state. They have made sure the prohibition, and if I loved Kansas for nothing else, I would love her for that. Ever since I gave my heart to sons and began to do his work, my wife has been to fight for temperance. I have heard the glory of Kansas to millions and of people who have never crossed the borders of your State; and until the embalmer pumps my body full of embling fluid, and the chorus sings "I'm Light." I will continue to fight for justice to the work that you have accomplished. The line is the crowning glory, the laurel wreath upon the bow of your glorious state.
I am told that there is not a newspaper in the state that will run a whiskey or beer advertisement. One by one the great newspapers of the country are cutting out the whiskey ads. Among these are the Kansas Star, the Philadelphia North-American, the Pittsburgh Gazette Times. And I understand that there is a law in Alabama that prohibits any newspaper from crossing the borders of the state that carry a whiskey ad.
I think the newspaper is one of the greatest moral forces in the world. Whenever an individual wants to decoy, he depends upon the net effect that keeps him up and fight for his principles. There is a principle involved, believe me there has got to be some fighting done. Columbus said, "I can sail and get west." The people said he was wrong; he pippet, he was buhoghe. But he stuck to his principal, and today they are naming cities for Columbus.
Dr. Jenner said that eight out of ten people died of small pox. Of course if they'd take a bath once in a while, the percentage wouldn't be large. But Jenner said, "I have made mistakes," the use of which will reduce this chance. The people hooted him, ridiculed him, pelled him from society. And today they take off their hats to Dr. Tennison said, "He never made a decision when he never made a foe." Emerson said he will not worry what concerns me, not what people I must do." There never was a victory won that did not notice suffering.
NEWSPAPERS CAN COMPEL DECENCY
The newspaper can clean up any
computer on God's dirt. It can force
a mayor to remove the saloons; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can force
the saloons to close; it can forc
dirt, rotten liquor that makes hogs
of men. It can compel decency.
I do not believe there is a single evil
doctrine that must stand an honest, well
sustained, rightous attack of an honest
newspaper. It cannot patent
the 42 centimeters of the potent
murder, or the 75's of the French.
Any business that depends upon vice to succeed, the sooner that business is in hell, the better. Some editors are mere pawns on the chess board of the dirty, low-dow, rotten, swill-gutted whisky bunch.
I believe that laws enforced means public sentiment and hard work. Lawless means that the public has taken the devil's opiates and gone to sleep.
Character decides everything, from the size of a brick to the personnel of an army. Everybody will follow the man best qualified to lead. This magnificent country of ours took its character, I am glad to say, from the Pilgrim Fathers, who landed on that rough, rocky New England shore with a Bible in one hand and a spelling book in the other.
NEWSPAPER A FRIEND OF LIBERTY Ever since it was instituted, as a general thing the newspaper has proven itself the friend of liberty; and thus became the plaything of a dirty, rotten bunch, and has become influenced by greed and crime, it is a menace to a community. I think you might try to sink a battleship with a shot gun, expect money to speak and bear children, or try to dam Niagara Falls with toothpies, as to overthrow an honest newspaper. It is the most poignant for righteousness that I know of the pulpit—and God knows it has so scandalic beat a block, judging from the bumped up against. If every news paper in the country was repressed tomorrow, crime would increase 100 per cent in twenty-four hours.