UNIVERSITY DAILY KANSAN
THEATRE VARSITY
The College Theatre
TONIGHT ONLY — 7:45 and 9:15 LILLIAN GISH With Rozsika Dolly and Wilford Lucas in "The Lily and the Rose"
Saturday—Lillian Walker in "Green Stockings"
YOULL get exactly what you want and when you want it, and at a price to suit your purse if you have me take your correct measure for your new Spring Suit. See my new arrivals in exclusive fashions and woolens and leave your measure Today. Now. Deliveries to suit your convenience
SAMUEL G. CLARKE,
707 Mass. St.
KRESS'
5-10 AND 25 CENT STORE
BEGINNING MONDAY
45-inch Voile Floundings, bald effects, washable. 40-inch or glandies with heavy scallops. A real organie. One-half yard... 25c
"WATCH KRESS' WINDOWS"
DO YOU KNOW THEM?
There are five barbers here ready to serve you today, tomorrow—six days of every week. Once you know them you will agree with us that they give you the genial, attentive service, we have told you about. Here they are:
HARRY
LOU
JOHN
IVAN
JACK
HOUK'S The Shop of The Town 913 Massachusetts.
We'll be open until 10:30 tomorrow night. Remember
FOR SHINES THAT LAST
and
GUARANTEED HAT WORK
Try the New
Shoe Shining Parlor & Hat Work
At 833 Mass. St.
CITIZENS STATE BANK
We are handling all University accounts, and we solicit your business, deposits guaranteed.
707 Massachusetts St.
MAKE
MAKE us your headquarters when down town.
RAYMOND DRUG
STORE
819 Massachusetts street
SUMMER SCHOOL POPULAR
Many High School Teachers Expect to Attend Ten Weeks Session
A great number of high school teachers will attend the ten weeks summer session to obtain their high degree in education. A new law that goes into effect September 1916, according to Dean F. J. Kelly, director of the summer session. Many of the departments offer courses different from those of last summer in order that those who took work then may obtain additional work in
"In addition to having a large number of the strongest members of the regular faculty for the summer session," said Dean Kelly, "five men who have served in five fields of education have been secured: Mr. William T. Bawden, Ph. D., specialist in industrial educating in the Bureau of Education, Washington, D. C.; Lewis W. Raver, specialist in book health administration; Supt H. B. Wilson, author of the forthcoming book on motivating children's study; George Melcher, director of research in Kansas City Public Schools; G. M. Gwinning special student in problems of ratios and promoting teachers.
"Five hundred and seventy-six students were enrolled in summer school last year, and with the additional four weeks, which enables the student to do a third of a year's work in a summer, we have all the more reason to expect an attendance even better than that of last year."
INCREASED ENROLLMENT
IN PHARMACY SCHOOL
Eight new students, so far, have enrolled in the school of pharmacy for the second semester. Those out from out of town are: W. M. Childs, Kansas; Hanna Kansai, Dick Ackerman; Nedol Hend Nonatur, Kent State; Ed. Schroeres, St. Joseph, Mo.
Those spring hats you have been waiting for are here—arrived this morning. Fifty and stylish, prizes included. They all cost them—the Mrs. Russell. 16 W. 9th—Adv.
"IT PAYS TO ADVERTISE"
Three engineers have gone over to the pharmacy school, and two pharmics have enrolled as engineers this semester.
Reynolds Bros. for ice cream of all kinds. We make individual moulds to suit your fancy.—Adv.
The Quill Club will hold its first meeting of the new semester Thursday evening at 7:45 in the Rest Room of Fraser Hall. Stories will be read by Carolyn McNutt and Gall Hall and an election of new members held.
Quality Goods, Big Sales, Small Profits, Big Advertising— That's Gustafson
Take her a box of chocolates the
past time you call. Reynolds Bros.
Award
Some more Parisienne magazines;
just in at Carroll's—Adv.
Quill Club To Elect Tonight
Read "Katherine Bush" in March Cosmopolitan, at Carroll's..Adv.
This is a tale of advertising that paid:
Sixteen years ago there was in Lawrence a jewelry store kept by a man named Rowe. A clerk named Jack had always, between owner and there, was one matter on which they disagreed: The owner didn't believe in the power of advertising; his clerk did. One day it was announced that Mr. Rowe would be the clerk. There was nothing unusual about that — it frequently occurs.
In this case, however, the clerk proved to be more enterprising as a business man than his employer had been. At the time when the clerk took over the store, it occupied two small show-cases in the front of Wiedeman's ice cream parlor. Immediately, he began advertising—and immediately began to reap results. His trade grew and his business prospered.
JEWELRY CROWDS OUT SHOES
EVERY CROWS OFF SHOES
In 1960, they after years账包 the stock—they账包 that his business needed more room. So he made a deal with a shop shoe owner, and the two rented a much larger building in the next block south on Massachusetts street. At that time, he had half of the building and the shoe shop the other. Gustafson advertised and the鞋 man didn't. Gradually, the jewelry cases doubled in number, encroached on the territory, and finally the jeweler pushed the shoes out of the building altogether.
Then the shoe man woke up; and after moving into another building, he, too, started sending "ads" to the printers. In the meantime, Weidemann's, through an application of the psychology of print to the mind of the reading public, developed from a cream parlor into a "confectionery," through the same method, grew into a "booty," and the young clerk's jewelry store became the home of "Gustafson, the College Jeweler."
QUALITY FOR QUALITY FOLK
In 1912, Gustaffason installed new fixtures in his store and it became as we know it today. It is recognized as one of the best 21st state. The beauty of its displays is an asset, but not its greatest. There is quality there, also; and service, and a reputation for square dealing. Gustaffason believes sincerely that "quality goods for quality folk" is an attitude onto which to run a store; and the tries to live up to the motto.
Go into the shop of "The College Jeweler" to but a cut glass bowl. One it isn't shown a cheap affair which usually consists of lamps and for which he asks eight. A genuine Libbey bowel, is worth at cost six dollars, is set on the counter—and priced, very likely, at eight dollars—which is no more than a fair profit.
That is the principle upon which Gustafson does his business; Goods of quality, many sales, reasonable profits.
That is why Gustafson never complains of dull business. With a jewelry stock that in size and quality is far above that of the average store owner, he has an optical department in the hands of Mr. Gustafson himself, who has had expert training in two eastern optical colleges and years of actual experience in the profession; and with a force of watchmakers who are trained to perform the shop of "The College Jeweler" rightfully deserves the tributes paid it.
The volume of business transacted yearly proves the statement which hangs over the owner's desk: "Every week there's U.SYD day. That's why we are here."
The students who have contributed clothing for the destitute in Belgium and northern France have responded liberally according to the statement made by Miss Edith Snow, head of the committee.
Out of the 247 pounds of clothing gathered by the committee, the students of the university gave 100 This Thanksgiving has already been sent to Europe.
A testimonial to the fact that "It Pays to Advertise!"
K. U. GIVES 100 POUNDS
OF CLOTHES TO BELGIANS
The people of Lawrence have contributed $215 for the material which is to be converted into bandages and dressings. These bandages and dressings are being cut and rolled at the beginning by handling under the direction of Miss May. Under the direction of instructor in the department of the Romance Languages.
Three or more university women have been attending each of the meetings which are held every Friday. They are in over, but now that quiz week is over, Miss Gardner expects more of them to take part in this work.
Reynolds Bros. for ice cream of all kinds. We make individual moulds to suit your fancy. Adv.
EDITS ENGLISH JOURNAL
Prof. E. M. Hopkins Issues Bulletin for English Teachers
The second number of the Bulletin of the Kansas Association of Teachers of English has recently come from the press. The purpose of this publication is to set forth the aims of the organization backing it to the English teachers of the state. It is the aim of this publication to quarterly in order that there may be a close relation existing between the organization and its membership. The editor of the paper, which at present is a folio, is Prof. E. M. Hokpins, of the department of English. Digests of articles, notes on good books, communications from members, committees and officers are found in its pages.
The Association which publishes this bulletin aims to serve the English teachers of the state by holding meetings which are addressed by leading experts in areas of topics are discussed. There will be a meeting at the University March 17 and 18. Dean L. D. Coffman of the Schol of Education of the University of Minnesota, and Jesse B. Davis of Grand Rapids, Michigan, president of the Association of Vocational Guidance will be the speakers of the occasion.
The number of enrolled members at the present time is 140. A vigorous campaign is being made to increase the membership and the number of officers. Board of Trustees of the various officers several active committees carry on the work of the Association, among which are those on the press, elementary school resources, theater arts, school research, folklore, cooperation, and oral English.
May I be of any service to you in
enriching your reliable information in
your area?
Sold by PECKHAM
SATURDAY and SUN-
DAY ONLY
Valentine
Chocolates
29c a pound
Round Corner Drug Co.
Methodist Calendar for week beginning Sunday, February 13.
University Sunday School, 9:30.
The class in "The Modern Man's
Bible" will discuss Morality and
Religion in the Bible.
Epworth League 6:45, Subject
"Challenge to Investigation."
"Leader to Super."
Morning Service 10:30, Sermon "Waters From an Old Well." Haskell Day will be observed. All Methodists from Haskell will attend in a body. Baptismal service and reception into the church. Music will be furnished by a girls' quartette from Haskell.
Evening Service 7:45, Sermon by Rev. Thompson. Beginning this week mission study classes will meet on Wednesday and Thursday evenings form 7 till 8. Choose your leader
Wednesday, The Church and its Work—Miriam Smith. Rising Churches in Non-Christian Lands—Mr. Granston.
Thursday, Immigrant  Forces—
Nancy Longnecker. How and why of
Foreign Mission  Missions — Its Freakish,
Arch and Its Work—Harold
Constant.
Wednesday 4:30 P. M. a class in Comparative Religions at Rev. Thompson's office in Myers Hall. Mohammedm will be discussed. Lively discussions to which all are invited.
...A Washington's Birthday Party will be given in the church parliars, Friday, February 18. Don't forget the date.
Adv. -mōn oʊməniyā yīlɪŋ dʒɔt
Tickets are now on sale for the Junior Girls' dance which is to be held in the Robinson Gymnasium Saturday afternoon from 2:30 to 4:00. Students may any of the following members of the mixer committee: Margaret McElvin, Elizabeth Ulrich, Ethel McGreevy, Gall Hall, Helen Kobler, Veda Rankin, Echo Sparr, Josie McGrivey, Frances Irvine, Beth Kincaid.
If you miss your paper, phone the Western Union (4321 Bell) between 7 and 8 o'clock.
Please be sure the carrier has missed you because he is fined 25c for your call.
A good chill sounds good after the show. Reynolds Broz—Adv.
When ordering from your grocer don't say just "bread" but Brinkman's Blue Ribbon Bread—Adv.
LAWRENCE PANTATORIUM
The Gotham Silk Stockings
In every new shade—We opened a shipment of these celebrated Silk Stockings-In addition to their splendid wearing quality "They are Brave"—That is they will not run like many others. Price $1.00 per pair.
Crepe de Chine Handkerchiefs—
We have the best assortment of the Season 10 Different Styles—at 25c
Druggist Sundries
This is one of Our Most Popular Departments. There is hardly an Odor that is popular but you will find here together with Preparations made by Vantine, Colgate, Puritan, Melba and others—at Popular Prices.
Ormes, Bulline & Hackman
Bowersock THEATRE 8 P.M. Tues. Feb. 15 Seats Selling Now
FORBES- ROBERTSON
FAREWELL of
Greatest English- Speaking Actor
[His first and last visit to Lawrence] and LONDON COMPANY in Shakespeare's tragedy "HAMLET"
FORBES-ROBERTSON is universally recognized as the greatest Hamlet of this generation, and has been seen in this role throughout England, the United States, Canada, in Germany and Holland.
PRICES: 1st 10 rows Parquet, $2.00 Due to length of performance curtain rises at 8 p. m. prompt. None seated during first act.
Furniture
Rugs
Linoleum
Students一
Desks and chairs that serve handled for your benefit, Useful, Durable, and Artistic.
Housewives—
Dining Room, Living Room, and Bed Room Suites, in Period and modern styles.
Quality—
In all we specialize in quality, at the same time giving close attention to the best values obtainable.
“If We Haven’t It We’ll Get It.” Acquaint Us With Your Needs.
808-810 Mass. St.
Mattresses Cots
Springs