UNIVERSITY DAILY KANSAN
Your Stationery Expresses Your Personality
Even stronger than your words We have the NEWEST in
CRANE'S and WHITING'S DISTINCTIVE STATIONERY
For Instance:
1. **Bolling Green**
With marginal border of the color which Mrs. Woodrow Wilson has made famous.
2. —Magpie— With envelopes lined with black and white stripes.
3. —Felted Parchment— New octavo envelopes an paper.
4. —New Plate— Marked Stationery.
6. —Highland Linen— Envelopes lined in all colors —buff, lavender, pink, blue.
7. —Fraternity and Sorority Stationery.
TAKE A LOOK
AT OUR WINDOW
AND THEN COME INSIDE.
INSPECT OUR STOCK.
University Book Store
803 Massachusetts LAWRENCE.
MERCHANTS CLIMB HILL
(Continued from page 1)
special entertainment consisting of a concert by the University Glee Club, a number of recitations by Professor Arthur MacMurray, and a lecture by C. D. Heller of Chicago, Ill., on the first part of a moving picture on "Evolution of Cotton from the Field to the Finished Product," will be held for the entertainment of the visiting merchants.
BIGGER THIS YEAR
The enrollment in the short course this year is expected to exceed that of last year by almost two hundred. The course this year is scheduled for a full week, and its popularity is proved by the fact that the enrollment cards show students not only from all over the state of Kansas, but from Oklahoma, Missouri and even Texas.
On the first day of the course last year by three o'clock in the afternoon 37 merchants had enrolled. If the experiences of the past two years repeat themselves there will be over seven hundred merchants here, for experience has shown that each half day for the first three days of the course, enrollment, and this year the course will continue for five days. The total enrollment last year was 311, while year before last the total reached only 267.
The extension department has gone to a great deal of trouble in finding accommodations for the visitors, but rooms have been found at the University. The date all of those who have not made other arrangements. The ladies of the Christian Church are serving a noon meal at Myer's Hall so that the merchants will have plenty of time to sit down and their lectures promptly at 1:30.
F. S. Riegel, Wisley; J. B. Marcelowe, Kansas City, Mo.; G. F. Weeks, Joplin, Mo.; Otto Buehrmann, Chicago, Ill.; Eugene Ayres, Meridian, Okla.; C. A. Studer, Canadian, Texas; H. M. Cowan, Abilene; W. L. Cubberley, Salina; H. B. Crowell, Pittsburg; M. Sam D.egen, Pittsburgh; Wm. C. Fogle, Williamsburg; H. L. Winey, Lawrence; H. M. Steele Parsons; A. M. Parnon, Palm Springs; P. Amorello, Lucy Johnson, Bonner Springs; Mrs. F. R. Walker; K. D. Bower, Ottawa; Wm. L. Chadsey, Cherokee; C. P. Radcliffe, Lawrence; J. W. McCaslin, Kincaid; Geo. S. Govier, Kansas City, Mo.
The following is a list of the merchants who had registered at Room 117 Fraser Hall this morning at ten o'clock.
vonka, Timken, H. H. Clark, Topeka
Wilson, Timken, H. H. Clark, Lawrence V.
Zimmerman, White Cloud
C. L. Haynes, Emporia; W. J. Blackburn, Elkhard; E. R. Moses, Great Bend; E. W. Zigwiebuch, Great Bend; Lee Lewis, Hunnewell, Great Bend; Kingston, Hunnewell, isch, Hoisington; H. Sterling Hillsboro; Guy W. Astra, Haven; John Inning, Hawiatha; Jules A. Bourquin, Horton; Otho Wilson, Huron; F. R. Stanley, Heisington; Chris, Yager, Hilverson; Mr. and Mrs. Frank Bonner, Bonner
Robt. Landers, Hautville; Thos W. Gannon, Humboldt; E. V. Taylor, Iuka; Chas, Baucer, Lokie Ed. W. S. Heard, Wilson H. W. S. Leonardville; H. A. Hervay, Lyon; R. P. Vernon, Larneed; Frank G. Boles, Liberal; W. V. Riesen, Maryville; H. H. Endicott, Manhattan; Elmer Kitterman, Manhattan; North Carolina, Bower Oron. O. L. Johnson, Neodesha; John W. Hall, Minnesota; E. J. Allison, Olathe; E. J. Butcher, Parsons; Frank A. Mille, Pratt; Dean Kimmel, University of North Carolina; Chas W. Winner, Scott City; Emil R. Brown, Stafford; P. F. Burrow, Solomon; U. J. Pi-
Chas. L. Bowmaster, Baker; H. M. Steele, Parsons; H. B. Cowell, Pittsburg; Geo. Lueck, Corning; J. D. Bendu, Holton.
The total enrollment up to press time. More merchants are still enrolling.
MANY MERCHANTS SELL
PRODUCE AT A LOSS
That 50 per cent of the merchants of the United States handle produce at a loss and that a minority of these merchants lose more than the net profit of the resulting merchandise from the University Extension Division in his address this afternoon in Marvin Hall on "How to Handle Produce."
Sources of loss were enumerated as: inferior quality of produce for which full price is paid; express charges and shipping expenses; additional labor and labor required to value produce; errors in computing value of produce.
To lack of knowledge of the expense of handling produce and of the net receipts of sales was assigned the cost for the merchants' losses on produce.
As a means of overcoming these unnecessary losses. Mr. Ingham suggested the keeping of a separate account of produce transactions which would show the merchant at any time exactly whether it was making his business suitable forms for keeping this separate record were shown.
A knowledge of the cost of handling produce was emphasized and the cooperation of the merchants in each town was suggested as a means of establishing standards of buying produce.
MERCHANTS SHOULD MAKE TEXTILE TESTS—MISS ALLEN
Merchants may do a great service to their customers by making textile tests, according to the statement of Miss Hazel K. Allen, of the domestic rubber company, that these afternoon in Fraser on "Practical Tests for Textile Fabrics."
"Buyers today have no way of determining the purity of the goods they buy and goods are often sold for wool or silk. But we sell them with cotton or linen," said Miss Allen.
She explained the burning tests for the different fabrics and distinguished between the feel and tear of wool, silk, cotton and linen goods.
By the aid of charts the simplest chemical tests of boiling for determining cotton and by applying nitric acid as a test for wool clothing. The most useful of the results of these tests on goods sold for linens and on flannel and cotton goods.
Many of the numerous retail merchant seems to speak two English languages: one in their talk with a customer over the counter, simple straightforward selling talk; and the other in their ads, the extravagant, bombastic. The trouble is pencil shyness. A little practice will cure it. It isn't necessary that when a man begins to write he should stop being natural. This and 56 other axioms of ad-writing were handed to the retailers attending the merchants' week courses at the N Flint institute in advertising in the department of journalism.
"Have you ever seriously considered hiring mutes as salesmen? Then don't run a store store or write letters to potential customers, Mr. Flint. "Some retail retailers,"
Double Trouble for the benefit of
THE
DATE RULE OFF for
MEN'S
STUDENT
COUNCIL
At THE VARSITY Tuesday afternoon and evening, Feb. 8.
"Never let an ad go to the printer without, as a last test, following it in imagination to the reader, the reader is not going to believe it. Does he see it? It is reading it? Does he believe it? And is he saying to himself that he mustn't forget to do the thing you have seen before! And these four tests, it is a good ad."
course, have no time to study adver-
tising; they are too busy doing a lot
of things that some cheap clerk
nested to do.
A Griffith production featuring
Hold Founder's Day
Old Kansan Editor Lands Job
Edgar Markham, 11, once editor of
Daily Kansan, has accepted a
position of editor of the St.
Paul Dispatch.
A reflectoscope was used to throw on the screen 200 ads clipped from Kansas papers, and some of them were printed in other languages,ences, and criticism of the copy was given with suggestions for improvement.
DOUGLAS FARNUM
DOUGLAS FARNY
Remember TOMORROW evening after the track meet.
The annual Founder's Day Banquet of Nu Sigma Nu was held Saturday night at the Hotel Muehbach, Kansas City. In addition to the active members of the fraternity from Lawrence and Rosedale, twenty students from the Kansas City present. Dr. W. T. Fitzsimmons, who has just returned from the seat of the European war where he served in the Red Cross, gave an illustrated lecture on "Hospital Service on the Battle Line in Belgium, among the Germans," Doctor B. P. Binnie, E. Sawtell, William J. Frick, H. Kpuh, B. A. Poorman, F. R. Teacherhorn, Virgil McCarty, W. L. McBride, C. D. Cennine, D. O. Smith, V. E. Chesky, C. J. Hunt, and F. A. Trump.
Can you answer the questions on life insurance that I have been asking in this paper daily for the last week? How does how pertinent some of them are?
CITIZENS STATE BANK
We are handling all University accounts, and we solicit your business, deposits guaranteed.
707 Massachusetts St.
FOR SHINES THAT LAST and GUARANTEED HAT WORK Try the New
Shoe Shining Parlor & Hat Works
At 833 Mass. St.
Sold by PECKHAM
SHUBERT
Only.
Days
IN
MAY IRWIN
Tight—25c to $1.50
Wednesday Matte—25c to $1
NEXT: POTASH & PERLMUTTEI
MAY IRWIN
Nights--25c to $1.50.
Nights--26c to $1.50.
NEXT: FOTASH & PERLMUTTER
Mytler Imitchell Mitchell Presents The San Carlo Grand Opera Co.
Tutra. Evoc—Luci Dl Ciambre Moorpoor.
Artists—John McKinney (artists)
Sat. Mc—Tithe of Hoffmann.
Sat. Mc—Tithe of Hoffmann.
Sat. Mc—Tithe of Hoffmann.
Evoc—Luci Tivortore.
Evoc—Luci Tivortore.
Seats $2.50. Tickets at Jenkins and Lodge
Saturday $2.50. Tickets at Jenkins and Lodge
Sunday Afternoon—Minneapolis
Sunday Afternoon—Minneapolis
Symphony Orchestra
Our Suit Department
To the average woman fit and durability are prime essentials and with that end in view we present Fitrite Petticoats as the best made.
New February styles are now in. Fitrite Petticoats are best. Just now taffeta is the most favored material unequaled for shape retaining.
Cream Flannel Middies, also Norfolks in fine cream serges. New Spring Coats. New white Galatea Middies, also with blue collars.
Our Silk Department
is showing the best shades in pure dye taffetas. Black, also cream. New fancy check and stripe taffetas $1 to $1.25.
Innes, Bulline & Hackman
Mail Orders Now
Bowersock THEATRE 8 P.M. Tues. Feb. 15 Mail Orders Now
FAREWELL of
Greatest English- Speaking Actor
FORBES- ROBERTSON
(His first and last visit to Lawrence) and LONDON COMPANY in Shakespeare's tragedy "HAMLET"
FORBES-ROEBERTSON is universally recognized as the greatest Hamlet of this generation, and has been seen in this role throughout England the United States, Canada, in Germany and Holland.
PRICES: 1st 10 rows Parquet, $2.00; next 7 rows Parquet, $1.50; 1st 4 rows balcony, $1.00; next 4 rows balcony, 75 cents; all 2nd balcony, 50 cents.
A GOOD DESK
Is within the reach of every University Student. As a Time and Temper saving investment it is a student necessity. The price is is within your reach, and if you want to sell you a book then you should always get a good price for it. Call at our store and talk "Desks" or anything else in the furniture line.
808-810
Mass. St.