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Friday, October 12, 1973
University Daily Kansan
Private show rooms—special appointments available-certified Audio consultant. No Bull . . just hard cold facts,with proven lab data
"THE FINEST IN STEREO COMPONENTS: COST PLUS 10% SALE, NOW GOING FOR MANY LINES"
new location 12 E.9th
RAY AUDIO Presents the Best in Phono Cartridges SHURE
new location 12 E.9th
in Turn Presents Ray Audio
We feel that it is important for you as a consumer to know something about the people whom you do business with, and the services and benefits that we provide. We also feel it is just as important for you to know about the manufacturer; their reputation, their history of development, their product designs and their service record of performance.
In short, audio (stereo) componentry is a major investment. With no government control or regulation on advertising of stereo equipment specification, the consumer (YOU!) is quite often purposely misled into a confusing and vulnerable situation. It is common knowledge in our field of business that many deceptive practices are in widespread use. It is also common knowledge in our field, and rightly so, that consumers are distrustful; it is with this in mind that we offer you the following information:
- We were the first to offer competitive discount prices in our area.
- The first to offer products based on authentic research data.
- We practice low overhead marketing—this means dollars saved for
ALSO
the same quality or goods you buy.
- Recommendations based on accurate lab data.
- Out front percentage of mark-up and profit of what you buy (our cost—your cost).
- Companies service percentage of repairs.
- We offer the availability of direct factory level service labs and personnel. (The best quality equipment dictates the highest level of service and maintenance—and that can't be done in the back room.
- Continuous quality control testing and checking.
- Comprehensive management of facilities.
SUMMARY
- Warehouse pricing • Catalogue order service • Specializing in blank tape+buy at dealer cost) • TV's—cost plus 10 per cent • Portable radios • Portable tape recorders • Tape decks • Professional, office-school, electronic supply and equipment • Burglar alarms (this town needs them)—we save you money • Phone answering devices—for personal and professional use (it's fun, it's useful and it's profitable) • Wireless microphones • Professional microphones • Sound reinforcement equipment • Private consultation by certified audio consultant • Private showrooms • Short wave and citizen band radios • Electronic calculator at discount • 8-track car units—special sale.
WE DO NOT ADVERTISE OFTEN.
(Save this ad for Christmas, it's worth it!) Why? Advertising costs money, it's added on to the cost of the product and it's you that pays for it, whether it's toothpaste, clothing or audio equipment. It it's thick carpets, plush showrooms and lots of salesmen hanging around, try our friendly competitors, they'll please you and—YOU'LL PAY FOR EXACTLY WHAT YOU GET.
The shrinking dollar is both your problem and ours. We don't have every good line in the business but, we do have the best pick of the lot. SAVE THIS AD, PASS IT ON. Our business has been built on customer satisfaction and recommendation and by word of mouth advertising. We trust that you will feel the same and support our effort against price-fixing inflationary practices.
Have a happy day from the folks at Ray Audio.
NEW ADDRESS 12 E.9TH LAWRENCE,KANSAS 842-2047 SPECIAL COST PLUS 10% SALE NOW GOING ON