CAMPUS AND AREA
Page 8
University Daily Kansan, November 1, 1984
Historian talks about book
Ads lose punch, ad man says
By DAVID LASSITER Staff Reporter
American advertising has been corrupted by political involvement, an advertising historian told an audience of about 50 people last night in Alderson Auditorium in the Kansas Union.
Stephen Fox, the historian, researched the history of American advertising for three years for his new book, "The Mirror Makers: A History of Advertising and Its Creators."
Before he had done the research and written the book, Fox said, he thought advertising had corrupted politics.
"Over the past 60 years," he said, "federal and self-regulation has forced advertising to become more mass influential on American society."
THE CATCH, FOX said, is that political spots are excluded from federal regulation under the First Amendment.
"A TV station has to accept any political advertisement that is sold to it." Fox said, "no matter what the spot says, or how outrageous."
Politicians have learned that negative advertisements about opponents raise the number of their supporters more quickly than positive information about themselves, he said.
Fox said he didn't know of any way in which political advertisements
'Ad men have nightmares about the "clutter factor." Advertising is losing its power to influence because there is a greater number of products on the market and more space devoted to the promotion of those products.'
- Stephen Fox, author
could be regulated because such regulations would be conducted by the party in power, and nothing would keep that party from abusing its authority.
Unfortunately, these political spots
'People say 'there goes advertising,' instead of, 'there goes politics,'" he said.
tarnish the general reputation of advertising. Fox said.
SINCE THE 1920s, advertising has been losing its power to influence public tastes, he said.
After World War I, products such as mouthwash, toothpaste and deodorant were placed on the market. Fox said, before the public even knew there were problems such as bad breath and body odor.
"Advertising raised people's consciousness about cleanliness," he
Today, however, people don't pay attention to an advertisement until after they have decided to buy a product. he said.
"Ad men have nightmares about the 'clutter factor,'" Fox said. "Advertising is losing its power to influence because there is a greater number of products on the market than they can possibly do to the promotion of these products."
These advertisements blur together, he said, and it becomes almost impossible for a product to break through such a wall.
By DAN HOWELL Staff Reporter
Fewer apply at KU law school
Applications for 1984-85 to the School of Law have dropped almost 16 percent from 1983-84, for which the school received 837 applications in six salaried positions. For the current year the school received 705 applications.
Applications for law schools are decreasing across the country, but the School of Law will be able to maintain an enrollment of stable size and quality, the admissions director said yesterday.
"THERE HAVE ALWAYS been more applications than seats available," she said. "Most people have a law school are highly qualified."
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The school aims to admit 185 to 190 students each year, she said. Last year's entering class had 185 students and this year's has 186.
SIX SADT THAT BECAUSE so many students applied to several schools, many admitted students decided not to enroll at the University. The school follows a common practice of admitting about twice as many students as it can accommodate.
National statistics compiled by the Law School Admissions Council reflect applications through April 30 of the past two years. Applications for the year ending April 30, 1983, totaled about 734,400. Those for the year ending
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A year ago, she said, the school admitted 341 of 837 applicants. This year, it admitted 380 of 705 applicants.
The numerical portion of a student's application is only part of what the school uses to make admissions decisions, Six said. It requires family and financial factors that can affect academic performance.
Six said that the change in applications from one year to the next did not constitute a trend and number of factors might be involved.
Those applications were submitted by about 65,900 students for the 1983 year and 59,200 for the 1984 year, a 10 percent drop. Most law school applicants apply to several schools. The 1984 figures represent about 5.6 applications for each student.
THE 1893 ENTERING CLASS had a composite grade point average of 3.35 and a composite Law School Admission Test score of 36, she said. This year, the entering class had a composite GPA of 3.30 and a composite LSAT score of 36.
A $40 required fee from admitted students in April to hold admissions gives a good idea who will come. Six if the class isn't ready. The teacher's applicants on a waiting list are contacted during the summer.
April 30,1984,totaled 332,200,a drop of more than 11 percent.
Six said the drop in applications and admission of a higher percentage of applicants did not cause
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The admissions council reported that applications from women and minorities have begun to level off as pressure increases in the past decade.
any change in the quality of entering students.
Six said economic reasons could also affect applications. If the economy improves, students receive bachelor of arts degrees may find jobs more easily and not pursue further formal education.
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I STAND FOR PUBLISHING THE AGENDA
The agenda of the Douglas County Commission isn't published in advance. It should be. Advance notice gives county residents time to respond to issues before the commission.
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Of course, there must be flexibility to handle emergency matters and unfooreseen items.
I support the effort of the bipartisan county-wide advisory committee to develop a plan for a published agenda.
As commissioner, ITL work to have the agenda published in advance in county media. The local media has already offered to do so.
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