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CAMPUS AND AREA
Students evaluate business practices
By DAN HOWELL
By DAN HOWELI Staff Reporter
Staff Reporte
Students in the School of Business told a company not to open a new product line. Company officials listened and later decided that the advice had saved them $50,000.
Another business owner heard from students that his business would not improve and that he should close it.
The students, who are enrolled in marketing and management courses, bring classroom learning to businesses as part of the Small Business Institute, a program sponsored by the school and the Small Business Administration.
JOYCE CLATERBOS, the program's director, said yesterday that about 200 businesses had been clients of the program's nine years. Some
businesses in operation or in planning stages, have severe problems, she said, but not all of them.
"A lot of people get the wrong impression that just because a business is getting help, it's in trouble," she said. "Sometimes that's the furthest thing from the truth."
"Sometimes they're having so much success they need help handling."
After the students offer a businessman their advice, he is then asked to evaluate the program and the students' work. Claterbos said that almost all clients evaluated the program positively, even when the students reached conclusions opposite the clients' hopes.
The program requires strict confidentiality between students and business owners, she said, to maintain the businesses' image and
ONE BUSINESSMAN, who asked to remain anonymous, said that his store had been successful since its inception and he would find out how to stay successful.
competitiveness.
"I wanted some kind of yardstick to say whether or not my ideas were right the business must b
University Daily Kansan, September 20, 1984
He joined the program and met with a student team throughout a semester, he said. At his request, the students surveyed the area's market and the competition. They then helped to define the company's goals.
Semiu Alii, Lagos, Nigeria, graduate student, worked on a consultation team as part of his Small Business Management course. He said that the businesses presented challenges not found in any classroom.
You have to try to make sense of
all the little bits of information," he said.
HE SAID THE program had improved his ability to run a business, something he hoped to do in a few years.
Page 9
Sometimes a business can benefit from an outside perspective, Claterbos said.
Claterbos said the administration considered a business to be a small one if it had fewer than 100 employ-ers or 100 if the business is a manufacturer.
The students, who are almost all seniors or graduate students, gain more than practical experience in computer science and also gain a sense of professionalism.
"They have gone through a professional education," she said. "They should know how to give advice."
Efforts to revitalize downtown Lawrence may have been helped by a downtown improvement conference in Salina earlier this week, said a city official who returned from the conference yesterday.
On Tuesday, the first day of the conference, Zacharias said that he and the other representatives were shown examples of good downtown developments in Kansas. Development of downtown Lawrence
Hannes Zacharias, city management analyst, was one of about 100 representatives from Kansas communities who attended the two-day conference." presented by the Kansas Department of Economic Development
"It is supposed to help a city's downtown revitalize itself," he said. Part of the idea is to get downtownrants together on a voluntary basis.
The Main Street Program suggests that each community hire an official
"LAWRENCE WAS VERY highly touted," he said. "We were shown as an example of a downtown development that had worked. Our downtown was well-designed for pedestrians, and the majority of merchants here take a pride in downtown."
Staff Reporter
The development of Main Street Programs in communities across Kansas was the focus of the conference, Zacharias said. The program coordinates downtown development efforts, he said.
The program suggested that each community form an organizational group outside of the local government and chamber of commerce. This group would handle only downtown promotion, Zacharias said.
By CHRIS BARBER
SHAFF REPORTER
to work full-time on downtown problems.
Zacharias said many Kansas towns and cities already had such an official, but Kansas was one of a few states without a specialist to handle downtown problems and implement procedures for the state.
Conference focuses on development plans
ZACHARLIS SAM THE Main Street Program had four areas of focus: organization, promotion, design and economic restructuring.
The Kansas Downtown Development Organization, which coordinates downtown development across the state, also has pushed for the Main Street Program, he said.
On the second day of the conference, Zacharias and other community representatives participated in a national video conference, shown via satellite from Washington, D.C. The presentation featured representative speakers who Trust for Historic Preservation speaking on the Main Street Program
THE VIDEO CONFERENCE was shown simultaneously to states that were conducting similar conferences yesterday. Zacharias said. After the presentation, community representatives at each state conference could call Washington to ask questions.
The video conference was produced by the National Trust for Historic Preservation, the National Endowment for the Arts and the U.S. Department of Agriculture. Zacharias said.
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A MOPED VALUED at $300 was stolen in the 600 block of Eight Eighth Street between 5 and 7 p.m. on Tuesdays. The police said they had no suspects.
A MOPED VALUED at $275 was stolen from the Watson Library bike rack between 1:45 and 4:45 p.m. on Tuesday. KU police said they had no suspects.
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