University Daily Kansan
Friday, November 9, 1979
7
COORS asks the question:
What if our first explorers and pioneers had been subjected to an earlier version of today's sensational weekly tabloids? Imagine the effect on history if would-be settlers back east had been treated to headlines like these
"See it All! Intimate Sketches of Reckless Abandon in Dodge City."
"Killer Moths Savage Sheep Ranch."
"I Kissed a Man with Wooden Teeth." — Martha Washington
"General Sherman: Pyromaniac or Poor Sport?"
"Sitting Bull says, 'No More Mr. Nice Guy'."
"Psychic with Custer's Army Predicts Fame for All at Little Big Horn!"
Reputations would live and die on the front page every week:
What's so bad about splinters?
I see you wearing an arrow shirt.
"500 Conestoga Wagons Recalled by Factory." The Shocking Story of Why They Call Roy Bean the Hanging Judge."
With reporting like that, there might have been no gold rush. No homesteaders. No civilization west of the Rockies. No Coors Beer. After all, it took a lot of dedication for Adolph Coors to locate up in the Colorado high country just to build the future of his product on pure spring water and mountain-grown barley. Or, as one of those papers may be put it:
"Man Climbs 5,000 Feet for a Beer."
Taste the High Country.
1979 ADOLPH COORS COMPANY GOLDEN, COLO
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